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Marketing Plan of Troma, spol. s r.o.
Petroš, Karel ; Pokorný,, Pavel (referee) ; Chlebovský, Vít (advisor)
This bachelor‘s thesis describes marketing planning of the company Troma, spol. s r.o. The theoretical part defines the basic concepts of marketing and essential features of how marketing is managed in the organization. In chapters describing the marketing plan there are different types of analysis, design and implementation of the marketing strategy of the organization. The theoretical basis is used in the practical part to describe the current marketing planning in the company Troma, spol. s.r.o. and proposal of an optimal marketing plan. The aim of this work is to analyze the current marketing planning and management of the company Troma, spol. s.r.o. and proposal of an optimal marketing plan.
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Marketing tactics and its application in the management of elementary art school
Bémová, Alena ; Kursch, Martin (advisor) ; Liška, Roman (referee)
The diploma thesis deals with the application of marketing tactics, that is, in the form of a marketing mix in school management. It is based on theoretical knowledge in the field of marketing. Marketing tactics use elements of the marketing mix and these elements help the managers of the organization in compiling the offer so that the offer addresses the customers and satisfies their needs. The aim of the diploma thesis is based on the analysis of the current state of marketing management with a focus on elements of the marketing mix of the selected elementary art school to propose recommendations for innovation and especially through marketing communication tools to improve communication flows in relation to current and potential school clients, and thus increase the attractiveness and competitiveness of the school. The subject of the research part of the work is the analysis of the current state from the point of view of individual elements of the marketing mix. It also examines in more detail the level of marketing communication as an important communication and presentation element of the school. Two methods were used for the research part. The first method is a questionnaire survey, the target group of which are parents of children attending a selected elementary art school. It focuses on the...
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Importance of Information for Corporate Marketing in a Company
HORENSKÝ, Matej
Today, information is largely processed, managed and stored in information systems of companies and thanks to these achievements can be further shaped into required outputs for leadership. For the management of any company, information is important in the managing and decision-making processes, especially when it comes to processes and activities associated with the marketing support of our products and services offered. Marketing-driven company applies marketing knowledge, techniques and methods in overall strategic decision-making with the help of marketing information system.
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Red bull marketing management improvement proposal
Kobzová, Lucie ; Jandová, Jitka (referee) ; Petráš, Jiří (advisor)
My master’s thesis from marketing area is focused on marketing management of Red Bull Company, which is world leading energy drink producer. My work should improve marketing management of the firm and suggest new ways of marketing communication, the way of addressing consumers and non-consumers of Red Bull energy drink. The results of this master’s thesis will be suggested to the management of Red Bull Company for implementation into praxis.
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Marketing management of the school facilities for interest education
Kluková, Lucie ; Trunda, Jiří (advisor) ; Matušková, Zuzana (referee)
1 Abstract: The final diploma thesis deals with the issue of marketing management of the school facilities for interest education It is based on the existing theoretical findings in the marketing area and marketing strategies. The theoretical part defines basic concepts, features of the marketing management organisations and their benefits. The thesis deals with the specifics of the marketing management in the school facilities for interest education, the individual steps of the marketing management and especially the marketing mix - product, price of the educational programs, place of their provision, propagation and sales promotion. The thesis brings the analysis of the found results of the extensive research provided via questionnaire investigation, interview and text analysis. This analysis represents the status of the marketing management in the leisure centers and the benefit of the analysis is the enumeration of the using marketing tools as a resource of the inspiration for improvement in this area in the conditions of school facilities for interest education. Keywords: marketing, marketing management, marketing mix, interest education, leisure centers
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Marketing of Education
Ehrlichová, Zuzana ; Sieber, Martina (advisor) ; Vinopal, Jiří (referee)
This thesis deals with marketing management of educational institutions. In the theoretical part, its relevance in Czech conditions is reasoned, compares its specifics with the marketing management of manufacturing enterprises and deals with unclear proposals for its conceptualization by proposing a scheme of a possible procedure. In the practical part, this procedure is applied and brings recommendations for changes in the Sociological-economic studies study programme and warnings for similarly concepted programmes. Although the study programme has the needed background in the dimensions of personal, international relations and a possibilities of meeting the image of Nicher for a specific group of above-average students of social sciences and economics, even though it has strict entrance requirements it fails to recruit suitable students of a small amount of applicants because it currently does not fully utilise a potential of the product and possibilities of communication.
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