Original title: Marketingové řízení školského zařízení
Translated title: Marketing management of school facilities
Authors: Svobodová, Ivana ; Trunda, Jiří (advisor) ; Voda, Jan (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Keywords: leisure time centre; marketing audit; marketing management; marketing research; marketing strategy; the school facility context; kontext školského zařízení; marketingová strategie; marketingové řízení; marketingový audit; marketingový výzkum; SVČ

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/65039

Permalink: http://www.nusl.cz/ntk/nusl-334176


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses