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Customer Satisfaction Analysis of the Selected Fitness Center and Proposals for its Improvement
Novák, Martin ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
In this thesis, the author deals with the analysis of customer satisfaction in a selected fitness centre and suggestions to increase its level. The thesis consists of 3 main parts. The first part of the thesis is devoted to the theoretical knowledge of the issue. The second part deals with the analysis of the current state of the given enterprise. This chapter also includes the results of the marketing research conducted, the main objective of which was to determine the current level of customer satisfaction. The analytical part is followed by the third part, in which the actual proposals for increasing this level are given.
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Business Plan for the Establishment of a Beauty Salon
Němcová, Veronika ; Koráb, Vojtěch (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the preparation of a business plan for the establishment of a beauty salon in Trebic. The theoretical part of the thesis is focused on the definition of basic concepts in the field of business, description of the business plan and its parts and the analytical methods and tools used. The analytical part of the thesis includes the evaluation of the outputs of the analysis of the microenvironment, macroenvironment, own resources and capabilities and marketing research using the SWOT matrix, on the basis of which the appropriate strategy for the new enterprise is determined. The design part of the thesis contains the actual design of the business plan, which is based on the theoretical knowledge, analyses and the chosen strategy.
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Proposal to improve the marketing mix of the company
Dobrioglo, Eva ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal for improving the marketing mix of Good Vibe, a movement studio specializing in dance and fitness classes. It consists of three main parts. The first part is theoretical and defines important marketing concepts to develop the second practical part of the thesis with an analysis of the current state of the company. In the third part, based on the analysis, suggestions are presented for improving the company's marketing mix, which could lead to strengthening the loyalty of existing customers and reaching new customers in the future.
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Proposal to Improve the Marketing Communication of an Online Shop on the Slovak Market
Burda, Lubomír ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the issue of proposals for improving marketing communication of the Don Lemme online store on the Slovak market. First, the theoretical part defines key concepts such as international marketing, marketing mix, communication mix or marketing research, with an overlap into the analytical and proposal part. In the analytical part, the internal and external environment of the e-shop is presented. Also, thanks to the marketing research, the author of the thesis was able to set out proposals in the final part, which should help the e-shop to promote itself on the Slovak market.
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The impact of Fairtrade programmes on the consumption of private labels
HUBÁČKOVÁ, Petra
The main aim of this diploma thesis is to assess the impact of Fairtrade programmes on consumption of private label products in chosen retail chain. Important part of this thesis is to make suggestions to raise awareness of private label products with Fairtrade programme certification based on the found information. This diploma work has two parts - theoretical and practical. Theoretical part is focused on Fairtrade and Fairtrade programmes, private labels, marketing research and consumer behaviour. Practical part includes description of chosen retail chain - Kaufland v. o. s and their private labels in connection with Fairtrade programmes. Very important in practical part is marketing research. Marketing research was implemented in the form of and online questionnaire with 22 questions. The obtained data were analysed with MS Excel and software Statistica. Specifically, Pearson's chi-square test and correlation coefficient were used. Based on the analysis, the results were evaluated The main finding from the research is that awareness of Fairtrade programmes is generally low. The same situation is with using Fairtrade programmes at private label products. The main reasons for buying are taste and price. Next reasons are good feeling, environmental protection, good working conditions and others. From the survey were obtained other interesting information. In conclusion, people are not completely indifferent to Fairtrade and helping others, but awareness needs to be raised, which will lead to more help to producers and farmers in developing countries. Another benefit will be higher sales of products of private brands of retail chains with Fairtrade programme certification mark.
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Proposal to improve the marketing mix of the company
Klech, Erik ; Mráček, Pavel (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal for improving the marketing mix of a company that produces and sells home and hotel textiles. Within this thesis an analysis of the marketing mix and the marketing environment of the company will be carried out. Subsequently, marketing research will be conducted, which takes the form of a questionnaire survey. Based on the analysis thus carried out, individual proposals will be presented, the implementation of which should lead to the improvement of the current marketing mix of the company.
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Marketing Communication of the Selected Company
Burešová, Petra ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The aim of the thesis is the design of marketing communication and its subsequent implementation in a selected company that has not been involved in marketing so far. I will subsequently measure these implemented proposals and based on the results further improve their effectiveness. The main aim of these proposals is to achieve that the proposed marketing communication generates demand for the company and creates support for business activities. The secondary objective is to spread awareness of the selected company and build a company database.
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Marketing Research Focused on Student Entrepreneurship and Knowledge of Innovation Agency
Brázdová, Michaela ; ,, Petra Chovancova (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research focused on students' entrepreneurship and knowledge of the selected innovation agency, the South Moravian Innovation Centre. The theoretical part defines the key concepts for the thesis, which are entrepreneurship, innovation, marketing trends, marketing research and presents related research already conducted. The analytical part introduces the Innovation Agency and analyses the current state of the organisation. Furthermore, marketing research and analysis of the obtained data is carried out. Based on the results of the questionnaire survey and interviews, the thesis concludes by proposing measures to improve the current state of the innovation agency.
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The chain's own brands
MARTINEC, Patrik
This bachelor's thesis focuses on the retail chain's own brands Billa and the communication strategy on the Czech market, with an emphasis on choosing a suitable communication tool leading to increase an awareness about the private brand. The work presents basis associated with the problematics of brands, private brands, communication tools and marketing research. These findings are later used in the analytical part, where a characteristic of chosen company and its private brand is. Marketing research is used to find awareness of the retailer private label and consummer behaviour. The information is obtained using a questionnaire survey shared on social media Instagram and Meta. Part of the information is obtained by filling out a printed questionnaire. The results of the questionnaire are then processed and evaluated by using Microsoft Excel and Google Sheets. Based on this information found, a solution is suggested to help the company increase awareness of its own brands.
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