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Marketing communications and the use of influencer marketing of PRIME, hydration drinks
Soukup, Richard ; Klabíková Rábová, Tereza (advisor) ; Shavit, Anna (referee)
Influencer marketing is nowadays a very widespread and powerful tool used especially on social networks to implement marketing strategies. This paper discusses the use of influencer marketing in connection with the PRIME brand of beverages based on just two influencers. The thesis includes a description of the other marketing communication activities of this brand with an emphasis on sports sponsorship and collaboration with athletes. An analysis of the brand's competition in the United States has been conducted and reasons have been given for the brand's decision to target European sports clubs in particular. The aim of the thesis was to present the success the brand has gained in its short existence in the foreign market and to compare it with the general perception in the Czech market. The effect of influencer marketing and other communication tools of the brand on the Czech consumers, the awareness of the brand founders and the perception of the products offered were investigated using an anonymous quantitative online questionnaire survey conducted on 100 respondents. As a result, it was found that the Czech market is familiar with both brand founders and influencer marketing has an effect on 66% of all respondents, however, other communication tools of the brand do not have the desired effect...
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The importance of authenticity in influencer marketing in gastronomy
Čapková, Ema ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
With a growing need to differentiate themselves on the market, companies are increasingly turning to influencers to engage potential customers. This bachelor thesis focuses on the role of authenticity in influencer marketing campaigns in the foodservice industry. The thesis first builds a theoretical foundation where the concepts of influencer marketing, authenticity and its influence on consumer behaviour are defined. In order to answer the research question of whether authenticity plays a role in the success of influencer marketing campaigns in the gastronomy industry, a mixed-methods research involving qualitative social media analysis and quantitative questionnaire survey was conducted. In the practical part of the thesis, two specific campaigns are examined: the collaboration of chef Přemek Forejt with McDonald's and a youtuber duo called Kluci z Prahy with Wolt. The analysis of social media, specifically YouTube and Instagram, where the campaigns were primarily communicated, and the subsequent questionnaire survey revealed that authenticity is important for the success of campaigns in gastronomy. Authentic communication was associated with positive audience reception, while an inauthentic approach resulted in negative reactions. Due to the complexity of the issue, this paper does not provide...
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The issue of permanent urinary catheter exchange in men - outpatient care vs. home health care
CAHOVÁ, Veronika
This bachelor's thesis addresses the issue of exchanging a permanent urinary catheter in men - outpatient care vs. home health care. The theoretical part of this work focuses on the catheterization process, proper nursing care of the urinary catheter, and also mentions the most common complications arising from catheter insertion. A significant portion also focuses on home care and education. The objective was to map the exchange of the permanent urinary catheter and to identify differences in the exchange process between a urological clinic and home care, and lastly, to compare patient experiences with both forms of exchange. A qualitative research method was used, employing semi-structured interviews. Four nurses from home care and four from a urological clinic were interviewed, as well as four patients from home care and four from the urological clinic. Three objectives were set, each associated with one research question. The research questions investigated specifics in catheter exchange and nursing care for the urinary catheter both in the urological clinic and in home care. The last research question examined the roles of nurses in this procedure. The research results show a difference in the thoroughness of nurses. Nurses from the urological clinic do not adhere to the proper guidelines during catheterization of the bladder. Patient education occurs in both the urological clinic and home care, but nurses from home care educate patients better and more frequently than nurses from urology. Education should focus more on catheter movement to prevent complications. Patients are satisfied with both forms of exchange, but it is clear that home care is not only more advantageous for the patients but also easier for hospitals. The output of the work is a basis for improving deficiencies in performance, but can also serve as motivation for expanding collaboration between hospitals and home care.
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Who Finds a Painter Finds a Treasure
Dvořák, Jakub ; Klyuykov, Alexey (referee) ; Štindlová, Marie (advisor)
The diploma thesis represents the authorial collaboration between two painters - Jakub Dvořák and Michaela Nováková. Programmatically, they dedicate themselves to jointly painting individual paintings, while the result is based on several levels: the visual content itself, in which the painting handwritings of both authors intertwine, an invisible but no less essential process of constant mutual communication, even for the viewer, seeking a common consensus during the creation process - from the very choice of the subject to the division of the painting areas. The paintings created together thematically depict scenes from the (sub)urban landscape of a small town in Vysočina, which is related to the fact that both authors live in this area. From a technical point of view, it will be oil paintings in various formats. The goal is to create a cycle of oil paintings made by the author pair. In addition to the theme of collaboration, which will permeate every painting, the unifying theme of the selected subjects is no less important - the goal is therefore not only the form created by the intermingling of handwritings both painters, but also the content.
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The Methodology of Team Cooperation and Team Creation in Higher Education
Dlouhá, Jana ; Činčera, Jan ; Jančaříková, Kateřina ; Dlouhý, Jiří
The methodology provides a basic framework for university teachers who use active teaching methods and support collaborative student work. In CR, these methods are used rather intuitively this methodology provides an overview of basic pedagogical knowledge and experience that can help their inclusion in education in all fields of study. The methodology deals with the theoretical aspects of group cooperation: processes, relationships, group dynamics, possible barriers and risks that are typical in this method of teaching. It provides an overview of the possibilities of selecting team members, the social assumptions of group work, ways of building trust and methods of facilitating group processes. It briefly discusses the principles for planning project teamwork, tools for assessment of its results, and outlines the specifics of the e-learning environment. Using a teamwork method in e-learning enables one to benefit from all the interactive possibilities provided by the Internet to foster communication and collaborative features in the very process of learning; thus teamwork could help to adjust the e-learning method for the needs of practice.
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Team-Based Microblogging Service
Krutiš, Tomáš ; Šolony, Marek (referee) ; Kajan, Rudolf (advisor)
This master's thesis focuses on the creation of microblogging services for teams. The thesis describes the research and analysis of current microblogging services and finding their strength and weaknesses. Based on the analysis is designed new service which focuses on communication between team members. It is also discussed implementation of the proposed service and on the conclusion are summarized future extensions to improve this service.
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Collaborative Robots in Industry
Sláma, Martin ; Vetiška, Jan (referee) ; Knoflíček, Radek (advisor)
The bachelor thesis is focused on the field of collaborative robotics. First, collaborative robots and their specifications are described. Next are presented the most famous collaborative robots on the market and their parameters. In another chapter, examples of successful applications are given. Finally, the safety and programming of collaborative robots is described.
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NEWkus - Sara and Bara
Wollasch, Sara ; Olivová, Kateřina (referee) ; Klodová, Lenka (advisor)
The bachelor's thesis presents a series of events of the artistic duo NEWkus. Artistic duo NEWkus deals with transformation of relationships and solid definition of the concept of a NEWkus’s body. It copes with the isolation which was caused by the coronavirus pandemic and with the apathy caused by the monotonous lifestyle in an enclosed space with still the same person and the impossibility of meeting within the duo NEWkus. Thanks to our series of events in the home environment, the group is aware of its own existence on a much wider scale, it finds that it is not only two-member, that its structure is more extensive. The series of realized events is built on the border of social and artistic experiment and intimate realism. The whole experience is screened in a single space, as part of a festival called Dny NEWkusu (The NEWkus Days). The space consists of an object inspired by a screen,which inner surface is adapted to the image and needs of both authors..The spectator is thus allowed to meet the story that will be presented from many points of views during the festival and thus provide an opportunity to mingle with the body of NEWkus in real time and space.
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The Exchange Between the Student and the Teacher
Shulha, Andrei ; Ter-Oganian, Avdey (referee) ; Ruller, Tomáš (advisor)
To fullfill the practical part of my diplom task, I asked one of the teachers at our school to do the practical part instead of me. I gave him freedom in choosing the medium, topic and the lenght or format. The only condition is the quality of the work and proper explanation of its meaning. I will not be informed about his work untill the moment of presentation in front of the chosen comision where, during the discussion, my real income appears. The purpose of this work is to search for new moments in recyclation of artistic traditions.
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