|
|
Optimizing online presentations according to the product features
Novák, David ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.
|
|
|
Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
|
|
|
Design and realization of small wireless network
Žebrák, Miroslav ; Pinkas, Otakar (advisor) ; Šmejkal, Ivo (referee)
This work deals with the design and realization of small wireless network. The achievement of the goal was enabled due to unique design tool and supported by thorough analysis. The first part describes wireless networks in general terms including types of networks and suitable places for its implementing. The next part focuses on norms, technologies and topology that wireless networks can use. The last chapter of the theoretical part explains basic terms of networks safety. The design of school wireless network and the computation of signal coverage is the main part of the work. The contribution of this work is that it serves as an example of the design system that shows how the design might be precise. Such a design can be the basis for the building up wireless network and enables subsequent verification of predicted results.
|
|
|
The marketing strategies of the Apple company
Preněk, Tomáš ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
The main goal of this thesis is a definition of marketing goals and strategies of the Apple company on the basis of the complex positional analysis, whose output is the SWOT analysis. For purpose of using theoretical knowledge in praxis one part is devoted to the marketing instruments, which are used by the analyzed company. This part leads to analysis of the company's marketing mix of one of the product made by Apple. This thesis includes also results of the market research which was focused at the consumer reception of the brand Apple.
|
|
|
.
Bauerová, Marie ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
Cílem této práce je ujasnění pozice grafického designu resp. Corporate Designu v oblasti marketingu. Pochopit rozdíl mezi Corporate Identity, Corporate Image a uvědomit si, co tyto pojmy znamenají a jaká je jejich důležitost. V praktické části vysvětluji vytváření jednotného vizuálního stylu na konkrétním příkladě z praxe, včetně využití vlastních zkušeností. Ve své práci se snažím ukázat, že budování image je nelehkým, ale velice důležitým úkolem firmy.
|
|
|
The design of database for the company Foram spol. s r.o.
Gottwald, Karel ; Palovská, Helena (advisor) ; Klas, Jan (referee)
The work deals with the definition of terms, mention of history and theory of design databases. The main objective was to propose a solution for the company Foram spol. s r.o. on the basis of theoretical knowledge in order to be usable in practice. The logic was to capture the reality of the best capturing given situation. It was necessary to communicate with the company and analyze their requirements. They defined the basis for drawing up a conceptual and physical model. Diagrams were created in PowerDesigner version 12.0. Finally, the functionality of the proposal was verified on the test data.
|
|
|
Product's media in Nike company
Svobodová, Eva ; Kališová, Libuše (advisor) ; Vácha, Václav (referee)
My diploma paper is focus on the brand, package and design. Abstract part contains explanation of definitions and meanings.In the part of Nike company is described its history, activity in Czech Republic and selected components - catchword, logo and package. Practical part contains three methods of research - list of questions, focus group and mystery shopping. I used these methods to find out opinions on the brand Nike and knowledge. In conclusion are suggested some recommendations for Nike company.
|
|
| |
|
| |
|
|
Building of Corporate Image and Corporate Identity
Vizingr, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.
|
guest ::
