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Formování rozvojových os a oblastí v České Republice
Lauermannová, Anna ; Blažek, Jiří (vedoucí práce) ; Müller, Jan (oponent)
The aim of this study is to answer the question if it is possible in first decennium of 21st century to identify development axes or poles in Czech republic. In my research I focused on local level (NUTS V), because in many previous studies it is said, that the proces of spatial differentiation is in these days shifting from higher hiearchical levels to local level. I used the method of spatial autocorrelation because it helps to identify clusters of municipalities with high level of development potential (hot spots) or low level of development potential (cold spots) The development poles are defined as cluster of municipalities with high development potential. The main hypothesis is that the development axe between Pilsen - Prague - Liberec is deepening and that there will be discernible new development axe connecting Prague with Hradec Králové and Pardubice. This study also gives an overwiev of the most important theoretical concepts concerning development poles and axes. I also describe the aplication of these concepts in Czech republic with regard to acceptance of Territorial Agenda of the European Union .
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Formování rozvojových os a oblastí v České Republice
Lauermannová, Anna ; Müller, Jan (oponent) ; Blažek, Jiří (vedoucí práce)
The aim of this study is to answer the question if it is possible in first decennium of 21st century to identify development axes or poles in Czech republic. In my research I focused on local level (NUTS V), because in many previous studies it is said, that the proces of spatial differentiation is in these days shifting from higher hiearchical levels to local level. I used the method of spatial autocorrelation because it helps to identify clusters of municipalities with high level of development potential (hot spots) or low level of development potential (cold spots) The development poles are defined as cluster of municipalities with high development potential. The main hypothesis is that the development axe between Pilsen - Prague - Liberec is deepening and that there will be discernible new development axe connecting Prague with Hradec Králové and Pardubice. This study also gives an overwiev of the most important theoretical concepts concerning development poles and axes. I also describe the aplication of these concepts in Czech republic with regard to acceptance of Territorial Agenda of the European Union .
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Hodnocení současné praxe tvorby designu obalů a návrhy na zlepšení
Lauermannová, Anna ; Zamazalová, Marcela (vedoucí práce) ; Procházková, Markéta (oponent)
1. kapitola pojednává o obalu obecně a jeho vztahu k mkt mixu, 2. kapitola pojednava o designu obalu a vsech designérských nástrojích, 3. kapitola popisuje práci obalových agentur, 4. kapitola pojednává o obalu a jeho ůloze v budování značky, 5. a 6 kapitola vše shrnují a uvozují praktickou část, tedy kvalitativní výzkum v podnikové praxi. 7. a 8 kapitola přináší konkrétní odpovědi na seznam otázek, jež se zabývají problematikou hlavně designu obalu. Kvalitativní výzkum probíhá formou 6 interview s největšími zadavateli obalů na českém trhu. V závěru práce je dán dohromady soubor kritérií dobrého obalu dle lidí z podnikové praxe.
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