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Development of Business Activities of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Bachelor thesis deals with proposals for the development of business activities of Danish company ECCO operating in the global market. The subject of business is the production and sale of leather shoes for men, women and children. The proposals are aimed at activities by which the company deepen and reinforce relationships with its customers. Based on the analyzes and mystery shopping I’m able to examine the competition and define the steps that will lead to building a strong premium brand and increase customer satisfaction. My goal is using a specific approach to create the consumer shopping experience, develop the businesses activities and promote product sales. The basic standard applied in the creation of the proposal, is to develop customer value.
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The object of metropolitan significance on the street Benesova Brno
Uřídilová, Valentýna ; Hybská, Bohumila (referee) ; Nový, Vítězslav (advisor)
The concept follows and respects the continuation of city parks on so called Okruzni boulevard where new green vegetation was created after the destruction of ramparts. The polyfunctional building is located on Benesova street and complements the built-up area as a city creating element. The building was solved as a compact mass of which shape, size and roundness reflects other buildings around. The goal of the design is to connect together Koliste and Benesova street and the city park. The building creates business parterre which makes it possible to reach the Koliste street directly from Benesova street through the building. With the help of parterre and generous staircase we can solve the problematic wall barriere and join together whole area. The character and the scale of building is a modern transcription of historical palaces.
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Mixed-use building in Brno
Kopecký, Lukáš ; Mizerová,, Lenka (referee) ; Smolka, Radim (advisor)
This thesis describes the design and processing of project documentation multifunctional house. The multifunctional building is located in the central part of the city of Brno, in the district of Štýřice. This is a five-storey, basementless building with a flat roof on two levels. The building is based on foundations made of plain concrete. Supporting, peripheral and partition walls are designed from ceramic blocks POROTHERM. Ceiling construction is designed to be assembled of ceramic ceiling fittings MIAKO stored on POT beams. External walls of all floors are insulated using an external ETICS with thermal insulation made of mineral wool, which is replaced by XPS polystyrene used for plinth. Part of the facade is designed as ventilated, consisting of trusses of wood and sheathed by cladding panels CEMBRIT METRO. This architecturally divide the building into separate units. The building includes parts of the administrative, residential parts and parts for business purposes. On the first floor there are areas of common storage area of the apartment house, the main utility room, utility room. Furthermore, there is an administrative part, where are the reception facilities for reception, sanitary facilities for employees and office work. Part of the first floor is also a small shop with warehouse and facilities for employees. The second floor is a residential unit and the second part of the administrative unit. Third to the fifth floor is only residential and there are 6 residential units. All floors are connected by staircase and a wheelchair lift. In front of the building is designed parking lot for 20 cars. One of the parking space is wheelchair accessible.
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Development of Business Activities of Company Rajnošek s.r.o.
Budínková, Jitka ; Hadová, Veronika (referee) ; Šimberová, Iveta (advisor)
Master’s thesis is focused on business development of the Rajnošek s. r. o. company. This thesis is divided into four parts. At the beginning there is a description of the problem and there is also introduced the main aim of this thesis and related aims. The next part includes theoretical statements on which the practical part is based on. The practical part deals with issue of the basic information about chosen company and its analysis of current status. At the final part of this thesis are presented the proposals which should guarantee new customers and reduce the seasonal risks.
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Apartment building in Brno
Michalíková, Petra ; Vostrejž, Dušan (referee) ; Boleslavská, Yvona (advisor) ; Hradil, Dušan (advisor)
Bachelor's thesis is based on the studio project of residential buildings. The building plot is located on flat terrain in urban area and it is bordered by streets Táborská and Nezamyslova. Currently there is a building, which is intended for demolition. The target was to design a building that will cooperate with the surrounding buildings shape and size. The building follows the street line. The building is composed of three cubic masses. Northern part is designed with four overground floors, southern part is designed with three overground floors and the last part which unites other parts is designed with two overground floors. In the building is space for a cafe and shops.
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NEW ON THE „OLD“ – Brno, Bratislavská - Stará Corner
Polonyankina, Natalia ; Odvárka, Antonín (referee) ; Marek, Jiří (advisor)
The project is composed of three buldings, with opened corner, creating public space southly. Northern part is created by green courtyard. The main five-storey building offers student housing, with the possibility to transform the student apartments into apartments for couples or young families. Parter this object lines ground floor building of a grocery store. The following dancing or sports center, with glass facade into a new square, equipped by shielding elements in form of vertical wooden slats, offers three halls. Parking is solved by an automatic car parking system, with parking spaces for residents and the public. Construction of the car parking system is 3 meters below ground courtyard.
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The GAP in Brno
Hobzová, Petra ; Jourová, Drahoslava (referee) ; Palaščák, Michal (advisor)
The subject of my bachelor's thesis is the design of a multifunctional building in a selected gap in the center of Brno in Jezuitská Street. The main idea was to create a multifunctional house that will be suitably designed into a cramped and deep gap and will combine several functional units. It is primarily civic amenities with services, administrative functions and mostly student housing. On the ground floor there is a shop and a cafe. In my work I deal with the material connection to the surrounding buildings of the place and I respect it. In the cramped narrow gap, which has a given area, it was necessary to divide the building plot into 2 masses due to sufficient sun exposure of all spaces. The main mass, which closes the street line on Jezuitská Street and the second, which closes the gap in the park of Danuše Muzikářová. In the central part there is a smaller courtyard with vertical communication with a singlearm staircase and a barrier-free solution - an elevator. The horizontal communication consists of balconies, which connect the two materials on each floor and from them there are accesses to individual apartments and offices. In the proposed multifunctional building, there is a passage from Jezuitská Street through the courtyard with greenery to Danuše Muzikářová Park on the ground floor.
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The Proposal for Improvement of the Business Strategy for the Firm
Hošek, Jiří ; Žahourek, Martin (referee) ; Mikulec, Luděk (advisor)
The subject of this master's thesis is to analyze the current business strategy of the company JANTA s.r.o. and perform the optimization, that will improve business strategy. The work includes theoretical aspects, analysis of the company, specifically external and internal analysis, SWOT analysis and financial analysis, then contains recommendations and instructions, which lead up within the proposed strategy to set goals in order to improve the competitiveness of the company. The author is managing director of the company.
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Leisure Time Centre Brno
Kubačka, Jan ; Teplý, Vladimír (referee) ; Odvárka, Antonín (advisor) ; Štěpánek, Ladislav (advisor)
The objective of this project was to design a complex for leisure time activities. This locality, which is slightly declining to the south, is situated in the city of Brno, in the city district of Nový Lískovec, in the current park between Chironova and Plachty streets. After considering the concept, the object – ordinary square – was easily situated in the center of all pedestrian communications. There was created a small square around this point,which is surrounded by four non-rectangular buildings with unique construction system. Whole set of structures seems to be compact from outter park view, so a visitor will identify the complex division only inside. There are four entrances to the central square in the directions of the initial communications. The complex is structured into four functional units. Through sport, gastronomy, cultural hall for up to commercial spaces. Some of the four objects were designed as two-story. Around the whole square there is a gallery, which provides the acces to the services on the second floor. The gallery is connected to the ground by three vertical communications.
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