National Repository of Grey Literature 505 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Study of Service Activities of the Selected Product within the PLM Module.
Gálíček, Radomír ; Videcká, Zdeňka (referee) ; Jurová, Marie (advisor)
The service part of the product lifecycle plays a crucial role in ensuring customer satisfaction and generating additional revenue for a company. The aim of this work was to summarize the existing knowledge related to product lifecycles, the knowledge arising from successful implementations in the industry, and to evaluate the service support of specific product lines. The subject of the current situation analysis was to formulate recommendations for extending service support based on data analysis to ensure additional revenue for the company.
Proposal to improve the marketing mix of the company
Borovcová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of a company that sells gardening equipment, tools and other products needed for garden maintenance. The thesis is divided into three main parts. In the first, theoretical part, the basic concepts of marketing, marketing mix and marketing environment are explained. The second, analytical part, contains an evaluation of the current state of the company by means of individual analyses. The last part presents suggestions and recommendations for improving the marketing mix.
Business Plan
Šimčík, Michael ; Bartošek, Vladimír (referee) ; Veselý, Josef (advisor)
This diploma thesis deals with the design of a business plan for the establishment and operation of a guesthouse in South Moravia, more precisely in the wine village of Mikulčice near the Slovak border. Part of the work is to perform analyses of external and internal influences affecting the business using selected analyses that are described in the first part of the work. The results of these analyses are elaborated in the second part of this work, which also includes primary research of demand by means of a questionnaire survey of potential guests. In the last part of the work, a separate business plan is then processed according to the template described in the first part of the work. The business plan is based on the analyses that have been carried out and it includes a realistic proposal for the construction and launch of the guesthouse together with its marketing and financial strategy.
Variants of the production portfolio
Šobová, Romana ; Kamenská, Nikola (referee) ; Juřica, Pavel (advisor)
This thesis deals with the variations of the product portfolio of the selected company. The subject of the thesis is the identification of products that are key for the company and their transition y external production to in-house production. Subsequently, a proposal is created that describes the essentials associated with the expansion of production. The proposal also includes a description of the individual processes that would be created by the new work tasks. The focus is primarily on verifying the feasibility and increasing the competitiveness of the company. The changes proposed in this thesis are related to the new organizational structure, the creation of new job roles, capacity calculations and investment requirements of the project.
Marketing Mix of a the hotel
Vychodilová, Iveta ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on the marketing mix of the Valáškův Grunt hotel. The thesis is divided into three parts, theoretical, analytical and propositional. The theoretical part contains definitions of basic concepts of marketing and marketing mix. The analytical part focuses on the introduction of the company, analysis of the external and internal environment and analysis of the current marketing mix. The last part of the thesis presents possible suggestions for improving the marketing mix of the company.
Study of Service Activities of the Selected Product within the PLM Module.
Gálíček, Radomír ; Juřica, Pavel (referee) ; Jurová, Marie (advisor)
The service part of the product lifecycle plays a crucial role in ensuring customer satisfaction and generating additional revenue for a company. The aim of this work was to summarize the existing knowledge related to product lifecycles, the knowledge arising from successful implementations in the industry, and to evaluate the service support of specific product lines. The subject of the current situation analysis was to formulate recommendations for extending service contracts based on data analysis to ensure additional revenue for the company.
POSSIBILITIES OF FINANCING INNOVATIONS
Grubhofferová, Nikola ; Bočková, Nina (referee) ; Hornungová, Jana (advisor)
The bachelor thesis focuses on the innovation of the business model at Áčkofit, s.r.o., a company specializing in EMS training while also offering dietary supplements for athletes .The theoretical part defines the meanings of key terms related to the content of the thesis and explains its issues. The practical part includes basic information about the company, compares its actual state of equity with its debt, and evaluates the possibilities for financing innovation and changing the business model.
Sales Promotion and Advertising of Company
Dostálková, Michaela ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the issue of marketing communication of a specific chain of cafes. It focuses mainly on the company's sales promotion and advertising tools. In the first, theoretical part of the thesis important concepts are explained. In the analytical part, analyses are made concerning the current state of the company. The last part deals with the evaluation of the current tools and the assessment about their retention or expansion.
Proposal to improve the marketing mix of the company
Měšťanová, Kateřina ; Mráček, Pavel (referee) ; Havíř, David (advisor)
This bachelor thesis deals with suggestions for improving the marketing mix of wineries in order to increase the demand of end customers. The thesis is divided into three parts. The theoretical part defines the basic knowledge in the field of marketing. The second part of the bachelor thesis deals with the analysis of the current situation and the actual investigation. The last part of this thesis focuses on making suggestions that will lead to the improvement of the marketing mix of the company.
Proposal to improve the marketing mix of the company
Bábíčková, Veronika ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The bachelor thesis focuses on analyzing the marketing mix of a company that manufactures and distributes pools to various European countries, followed by proposals for its improvement. The thesis is divided into three main parts. The first part deals with theoretical foundations related to the topic of the thesis. The second part includes an analysis of the current state of the company, which results in identifying shortcomings or areas for improvement. The third and final part presents proposals based on the analysis of the current state of the company.

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