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Research of image of professional darts players
Veleba, Vojtěch ; Viplerová, Tereza (advisor) ; Ruda, Tomáš (referee)
Title: Research of image of professional darts players Objectives: The main aim of this work is to analyse the general factors influencing the image of athletes in the darts industry, to evaluate how these factors contribute to the formation of the image of a professional darts player and to create recommendations for athletes in the darts industry how to effectively influence and improve their own image. Methods: The work uses a quantitative method of electronic survey. The questionnaire was constructed based on the MABI (model of athlete brand image) and was suitably modified and supplemented to fit the questions into the darts environment. Data collection took place in May 2024 and statistical methods were used for evaluation. Results: The results show that the image of athletes is very subjective, and everyone may like something different about athletes. However, it can be argued that factors such as logo, player performance or physical fitness do not play as big a role in the darts environment in building the image of players as physical attractiveness, relationship with fans or choice of walk on song. Keywords: athlete brand image, darts, professional darts players, darts fans, analysis, marketing research
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Customer segmentation by flavours of RedBull energy drinks
Doubková, Laura ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Author: Laura Doubková Title: Customer segmentation by flavour of Red Bull energy drinks Objectives: The main objective of this bachelor thesis is to identify customer segments based on their preferences for different flavours of Red Bull energy drinks. Methods: This thesis uses a quantitative research method. Data collection was conducted through an online questionnaire survey. The questionnaire was developed based on literature search and professional studies. The data analysis was first conducted using the elbow method to determine the optimal number of clusters for each beverage flavour. Subsequently, the clusters were identified and characterized using the K-modes clustering algorithm, which is optimized to work with categorical data. Results: The analysis showed that the choice of specific flavours of Red Bull energy drinks is influenced by various demographic, psychographic and behavioural factors. This suggests the need for a differentiated approach to each customer segment. These findings demonstrate that adequate market segmentation and targeted marketing can significantly help the Red Bull brand to meet customer needs and strengthen its competitiveness in the energy drink market. Conclusion: By analysing the differentiating factors in the choice of Red Bull energy drink flavours,...
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Marketing Research in the Company with ICT Support
Kövér, Maroš ; Vedra, Ivo (referee) ; Chvátalová, Zuzana (advisor)
The subject of the bachelor's thesis is to create proposals for improving the digital presentation of company Agrotec based on marketing research. The subject of the bachelor's thesis is to create proposals for improving the digital presentation of Agrotec based on marketing research. The work will focus on a specific product segment, namely Škoda Auto cars. First I will describe the current state of the company, then I will perform several specific analyses from which the resulting recommendations will be determined.
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A proposal for improving the marketing mix of a company
Ali, Karim ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis deals with a proposal to improve the marketing mix of a company that deals with news and advertising. As part of this bachelor's thesis, several analyzes will be carried out, which will relate to the marketing mix and the marketing environment of the company being addressed. A marketing questionnaire survey will also be conducted. After evaluating the results of the analyses, several proposals will be created, adequate to the results obtained from the analyzes and from the questionnaire survey, which should lead to the improvement and improvement of the company's current marketing mix.
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Market segmentation using statistical methods
Bystřická, Michaela ; Marciánová, Pavla (referee) ; Schüller, David (advisor)
The thesis is focused on the segmentation of customers of selected summer swimming pool. The first part of the thesis is devoted to the theoretical concept of the chosen issue. In the analytical part, a summer swimming pool is presented and selected analyses are carried out. The analytical part also includes a questionnaire survey. In the last part of the thesis, measures are proposed that would lead to an increase in the level of services for the selected customer segment.
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Proposal to improve the marketing mix of the company
Kadlec, Vojtěch ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This thesis deals with the proposal for improving the marketing mix of a company that is engaged in the production and distribution of logistics centers and warehouses. Within this thesis, an analysis of the marketing mix and the marketing environment of the company will be conducted. Subsequently, marketing research will be conducted in the form of interviews with sales representatives and managers in each plant. On the basis of the analysis thus carried out, individual proposals will be presented, the implementation of which should lead to the improvement of the current marketing mix of the company.
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Business Plan for the Establishment of a Beauty Salon
Němcová, Veronika ; Koráb, Vojtěch (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the preparation of a business plan for the establishment of a beauty salon in Trebic. The theoretical part of the thesis is focused on the definition of basic concepts in the field of business, description of the business plan and its parts and the analytical methods and tools used. The analytical part of the thesis includes the evaluation of the outputs of the analysis of the microenvironment, macroenvironment, own resources and capabilities and marketing research using the SWOT matrix, on the basis of which the appropriate strategy for the new enterprise is determined. The design part of the thesis contains the actual design of the business plan, which is based on the theoretical knowledge, analyses and the chosen strategy.
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Proposal to improve the marketing mix of the company
Dobrioglo, Eva ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal for improving the marketing mix of Good Vibe, a movement studio specializing in dance and fitness classes. It consists of three main parts. The first part is theoretical and defines important marketing concepts to develop the second practical part of the thesis with an analysis of the current state of the company. In the third part, based on the analysis, suggestions are presented for improving the company's marketing mix, which could lead to strengthening the loyalty of existing customers and reaching new customers in the future.
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Marketing Strategy of the Selected Company
Veidlichová, Denisa ; Sochor, David (referee) ; Chlebovský, Vít (advisor)
The aim of the master 's thesis is to develop a marketing strategy for a selected company. The selected company is DP Apartments s.r.o., which offers accommodation near the famous mountain resort in Dolní Morava in the village of Červený Potok. The company is at the very beginning of its operation, so establish the right marketing strategy is the key. The sub-goals of the master 's thesis are to establish theoretical starting points, then to analyze the current situation, using the methods of internal and external analysis, communication mix, marketing research and SWOT analysis, and then to create own proposed solution, it means to establish the marketing strategy with regard to potential risks.
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Proposal to Improve the Marketing Communication of an Online Shop on the Slovak Market
Burda, Lubomír ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the issue of proposals for improving marketing communication of the Don Lemme online store on the Slovak market. First, the theoretical part defines key concepts such as international marketing, marketing mix, communication mix or marketing research, with an overlap into the analytical and proposal part. In the analytical part, the internal and external environment of the e-shop is presented. Also, thanks to the marketing research, the author of the thesis was able to set out proposals in the final part, which should help the e-shop to promote itself on the Slovak market.
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