National Repository of Grey Literature 2,174 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Analysis of Marketing Communication of Selected Czech Movies Released in 2022 by a Distribution Company Aerofilms
Kořánková, Zuzana ; Koudelková, Petra (advisor) ; Zavadilová, Tereza (referee)
This bachelor work focuses on promotion of Czech independent movies distributed under distribution company Aerofilms in 2022. Theoretical part centers universally on the topic of film marketing. It's definiton, history and each components of marketing mix. Practical part follows three chosen films - And then there was love..., Borders of Love and Art Talent Show. Firstly the readers get in detail specified Czech film industry from the view of distributor in general so that they can easily understand specific case studies. After that each films are being analysed based on a qualitative interview with a marketer, media analysis and analysis of social media. This work contains complex view of marketing of Czech independent films. Keywords Film, film marketing, distribution, cinema, marketing mix, public relations
Analýza marketingových nástrojů v mezinárodní společnosti
Tkáčová, Marika
This bachelor's thesis deals with the marketing tools used by the international company, which focuses on the sale of sports and fitness clothing to fitness centers and for various other sports activities. The work is based on theoretical starting points related to marketing and international marketing, as well as the issue of marketing and communication mix. The theoretical starting points are followed by an analysis of the current state of the company's marketing tools, using data obtained from Based on the evaluation of all starting points, I propose proposals to increase efficiency and more effecient use of marketing tools.
Návrh marketingových opatření na podporu věrnosti zákazníků vybrané prodejny
Jirglová, Anna
Jirglová, Anna. The suggestion of marketing measures for increasing customers loyalty in selected store. Bachelor thesis. Brno: Mendel University in Brno, 2023. This bachelor thesis deals with the issue of customer loyalty in in the drugstore market. The aim of the thesis is to suggest marketing measures that should help selected drugstore to retain existing customers and at the same time bring in new ones to increase sales. To meet the objective, in-depth interviews with customers (n = 10) were conducted, followed by a questionnaire survey (n = 107) to determine customers' purchasing preferences for drugstore merchandise and to assess their current satisfaction with the selected store. It was found that customers are not satisfied with the range of cosmetic goods in the store, which they most often purchase from specialist drugstores. The store was advised to focus on expanding its product range in this category, while focusing on more active communication with customers through social media and a loyalty programme.
Návrh marketingové komunikace pro vybranou firmu
Zatloukalová, Lucie
Zatloukalová, L. Marketing communication proposal for the selected company. Bachelor’s Thesis. Mendel University in Brno, 2023. The bachelor thesis deals with a proposal for improving marketing communication for a selected company, which is a Trionffale boutique. The boutique would like to keep working on building relationships with its regular customers and reach out to new potential customers or those interested in working with the Czech design industry. Part of the thesis will be to make recommendations on further expansions that the boutique is considering. Suggestions will be recommended based on an analysis of the boutique itself and its current marketing mix and marketing communications, as well as on interviews with customers and information gathered through a questionnaire survey. Data from both surveys will be used to characterize the target segment. Suggestions will be directed to the social networking sites on which the boutique is already active and to other supporting activities. The recommendations will also include a calculation of the expected costs.
Preference spotřebitelů při online nákupu obuvi
Chovancová, Simona
CHOVANCOVÁ, S. Consumer preferences in online shoe shopping. Bachelor the-sis. brno: Mendel University in Brno, 2023. The subject of the bachelor's thesis is to propose an improvement of online sales and promotion of Deichmann, Bata and CCC and to find out consumer pref-erences. The theoretical part deals with marketing concepts and their tools in the online world. The practical part focuses on the aforementioned companies, briefly describing their history, product portfolio and loyalty clubs. Afterwards, a ques-tionnaire survey is evaluated in which the author compares the dependencies between the selected variables. In the final part, the author proposes recommen-dations for improving online sales and promotion. Here, the dependence of news-letter reading on the gender of the respondent is revealed, and this leads the au-thor to make recommendations for improvement.
Analysis and effectiveness of Dubai City marketing strategy in the years 2010-2020
Saarová, Patricie ; Halada, Jan (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis focuses on the analysis and effectiveness of Dubai's marketing strategy during the years 2010-2020. The theoretical part introduces key concepts related to marketing and destinations, including the definition of marketing and destination, destination management principles, marketing mix and communication mix. The descriptive part of the thesis describes the development of Dubai as a tourist destination and identifies the factors that have contributed to its success. The practical part includes a comparative analysis of marketing activities in the periods 2010-2015 and 2016-2020, supported by a questionnaire survey. Based on the analysis, communication recommendations are then proposed.
Communication in hunting
Vavřich, Adam ; Klabíková Rábová, Tereza (advisor) ; Halada, Jan (referee)
This bachelor's thesis deals with the communication of the largest Czech hunting interest organization - the Českomoravská myslivecká jednota, z.s. (Czech-Moravian Hunting Association, registered association). The thesis also focuses on the public opinion regarding hunting and communication within the hunting domain. The main objective of this work is to present the communication mix of the Czech-Moravian Hunting Association its marketing strategies, and internal communication. The first part of the thesis defines the theoretical framework related to hunting, communication, and marketing in interest associations. The theoretical and methodological context of the researched concepts and subjects is introduced. In the methodological section, research objectives and utilized research methods are thoroughly described. The practical part contains the actual research, which is essentially divided into two main sections - one comprises a questionnaire survey, while the other focuses on individual components of the communication mix of the Czech-Moravian Hunting Association. At the end of the practical section, a set of recommendations concerning communication and public relations of the Czech- Moravian Hunting Association is presented. Apart from this bachelor's thesis, there are not many specialized...
Proposal to improve the marketing mix of the company
Švestka, Yadviga ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The focus of the diploma thesis lies in optimizing the marketing mix of the company Nobilis Tilia. The thesis is structured into three main parts. The first part thoroughly examines theoretical foundations in the field of marketing, contributing to a deeper understanding of the given issue. The subsequent section addresses the analysis of the current state of the company within the context of its marketing mix. The final third part of the thesis presents specific proposals for its enhancement, derived from conducted analyses and also from the results of marketing research.
Customer Satisfaction
Vajsarová, Markéta ; Šimberová, Iveta (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction of the selected company. In the theoretical part, important concepts are explained, which are the basis of the subsequent analytical part. The analytical part contains a description of the current situation of the selected company, such as its external and internal marketing environment, which is followed by a questionnaire survey with an evaluation of the results. The last part of the final thesis deals with own proposals to increase customer satisfaction.

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