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Ukrainian War Communication via Social Media
Pešková, Daniela ; Střítecký, Vít (advisor) ; Špelda, Petr (referee)
The diploma thesis examines the role of social media in war communication, focusing on digital diplomacy and crisis communication tactics, specifically the use of digital platforms by Ukrainian diplomatic and governmental actors during the ongoing conflict with Russia. The main objective of the thesis is to systematically examine Ukrainian wartime communication using thematic-content analysis as the primary methodological approach. The study reveals in detail the prevalent communication strategies used by selected Ukrainian official profiles on social network X and the consistency across these accounts in the use of strategic communication. By detailing the application of the strategies of action mobilization, story construction, and emotional appeal, the thesis offers actionable insights for improving communication strategies during conflict. Moreover, the results highlight the transformative role of digital platforms in shaping public opinion and influencing international discourse during crises. The investigation sheds light on the strategic implementation of digital media in international relations and crisis management and offers an understanding of effective communication practices that could enhance the effectiveness of future diplomatic efforts and the efficiency of crisis communication.
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Patient organisation from the perspective of patients and health care professionals - how we can enrich each other. Participatory research in urology patient care
Novotná, Hana ; Povolná, Pavla (advisor) ; Hradcová, Dana (referee)
This thesis focuses on the development of a patient organization for prostate cancer patients to link the medical system to the needs of patients and their loved ones. The research involved mapping the needs of patients and healthcare professionals through qualitative interviews. Findings suggest that patients evaluate their experience of the disease primarily through treatment and contact with health professionals, with communication with doctors playing a key role. However, the healthcare system still shows deficiencies in communication and information provision, thus not providing enough support to patients. At the same time, health professionals are found to be poorly informed about patient organisations, but with a willingness to cooperate in the future. In order to make the change, two sets of conditions were defined. Realistic conditions for the successful use of patient organisation services include informing patients and health professionals about their existence and activities, and actively encouraging patients to seek information. Idealistic conditions include a change in the perception of gender roles in society and greater involvement of patients in shaping the health system. The paper proposes steps to achieve these conditions, including the presentation of research findings and...
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Strategic Communication of the culture of the royal city of Písek in the last decade (2012-2022)
Kuchařová, Klára ; Halada, Jan (advisor) ; Schneiderová, Soňa (referee)
The aim of the thesis was to analyse and interpret the communication of cultural events in the selected city in the given time period from 2012 to 2022 and to survey public opinion about culture in the city of Písek. The theoretical part of the thesis focuses on defining the basic concepts related to marketing and strategic communication and focusing on their use in the communication of cities and municipalities. The practical part analyses the strategic communication of the city in the given time horizon by means of a comparative analysis, supplemented by a questionnaire survey among the city residents concerning satisfaction with communication and promotional activities.
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The influence of social media on adolescents
Janoušová, Viola ; Mazáčová, Nataša (advisor) ; Syslová, Hana (referee)
This bachelor's thesis focuses on young teenagers and their relationship with social media and how social media affects their lives and what impact it has on them. The thesis is divided into a theoretical and a practical part. In the theoretical part, the first topic is approached in more detail is the topic of adolescence and its phases, the next topic is the internet and social networks, where the risks of possible addiction to these networks and the Internet are described. The last chapter focuses on the issue of cyberbullying, its forms and manifestations. The empirical part is dedicated to practical research. I chose case studies as a form of research. The case studies are further analyzed through open coding. I used semi-structured interviews to collect data for this empirical research. The goal of this bachelor's thesis is to present social media and anylyze the relationship of adolescents to these social networks and further reveal how these networks influence the lives of today's adolescents.
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Trust between the workers of People and Roma clients.
Göttelová, Agáta ; Spalová, Barbora (advisor) ; Procházková, Barbora (referee)
Within the European Union, the Czech Roma minority faces one of the highest levels of discrimination. However, the approach of social workers who help Romani people solve problems caused by this discrimination has its specificities. Building trust in the relationship between the social worker and the Romanui client is one of the essential requirements for successful social work. My bachelor's thesis focuses on the relationship between a social worker and a Romani client, with an emphasis on trust. The theoretical part describes the concepts of social work, trust, and the Roma population. Furthermore, these concepts are interconnected, thus I describe trust in the context of social work, Romani clients in social work, and trust within the Roma population.Additionally, my work addresses two research questions - Research Question 1: How does trust manifest, build, and transfer within the context of social work with Romani clients? and Research Question 2: How does social work adapt to the cultural contexts of Romani clients? In the analytical part of the work, I analyze data obtained through semi-structured interviews and participant observation in selected services, primarily in a low-threshold facility for children and youth and in a preschool club. For ethical concerns, I am not mentioning the...
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Communication between Developers and Players on Platforms Discord and Steam
Tancer, Tomáš ; Švelch, Jan (advisor) ; Švelch, Jaroslav (referee)
The thesis focuses on communication between developers and fans on Discord and Steam. This communication is primarily examined from the perspective of community managers, who serve as a vital link between developers and players. The aim is to provide a comprehensive understanding of the environment of developer communities in the Czech Republic and to compare communication methods on Discord and Steam platforms. It is a qualitative study, with semi-structured interviews with community managers as the primary method. The secondary method involves a thematic analysis of official communication from game studios on the two mentioned platforms. The empirical part follows a theoretical part, and the conclusion confronts the results with the literature mentioned at the beginning of the thesis. The findings reveal that Discord and Steam platforms are indeed relevant places for the emergence and management of gaming communities, unlike other social networks. Furthermore, the research shows that community managers often share similar gaming backgrounds, or that not all of them consider themselves game developers. The thesis also explores the relationship between community management and the growing trend of GaaS (Game as a Service). The result of analysing this specific theme is that the work of community...
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Emotive aspects of communication on Facebook in the context of a war
Groschupová, Veronika ; Zápotocký, Jan (advisor) ; Švelch, Jaroslav (referee)
The bachelor thesis deals with the topic of expressing emotions on Facebook in the context of war. It first explains the issue of the terms "affect" and "emotion" and, based on their definition, explains why they should not be confused. The paper also discusses how emotions affect Facebook content or the emotional experience of its users both during and after use. It also names the emotions that people feel during war. What can affect their experiences, and how politicians can exploit them for their own benefit. It describes how emotions can be expressed on Facebook and, for contrast, describes the principles that make people express emotions naturally. There is also mentioned the issue of the supposed evolutionary development of emotions, which, although favoured by Paul Ekman, is questioned by many scientists. The practical part of the thesis offers qualitative research based on semi-structured interviews with students from Prague. Based on open coding, four theories answer the respondents' emotional experience of posts thematically related to the war. It also explains how these students process their experience, i.e. whether they stay on social media or do other activities. The nature of their responses and whether they take place more on or off social media is also mapped. Finally, the research...
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Exploring the Popularity and Benefits of BeReal: User Behavior and Motivations
Krátká, Tereza ; Trültzsch-Wijnen, Christine (advisor) ; Lütke Notarp, Ulrike (referee)
This master's thesis delves into the motivations and experiences of BeReal social media platform users, aiming to understand why individuals opt for BeReal over other platforms and how this choice impacts their overall satisfaction. Grounded in the Uses and Gratification theory, the study adopts a qualitative approach, employing semi-structured interviews with regular BeReal users. The theoretical section provides an overview of the topic related to the study, examining authenticity and privacy in the social media sphere. The theoretical framework also explores the broader context of social media use and the psychological factors that influence user behavior. The practical section of the thesis details the research methodology, introducing the research sample and questions. It explains the rationale for choosing qualitative methods, particularly semi-structured interviews and thematic analysis, to gain a deeper understanding of users' motivations and experiences on BeReal. Additionally, it delves into the topic of research ethics and self-reflection regarding the research process, ensuring that ethical considerations are addressed throughout the study. The subsequent research segment is structured into subchapters aligned with hypotheses and research questions. Through analysis, the study...
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