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Evaluation of the Corporate Performance
Skopalová, Karolína ; Luňáček, Jiří (referee) ; Pavláková Dočekalová, Marie (advisor)
This bachelor thesis focuses on performance evaluation, especially on evaluating the financial situation of DAWELL CZ s.r.o. for the years 2016 to 2020. The theoretical part of the thesis explains the theoretical background, which are applied in the financial analysis of the company in the analytical part. Based on the results of the financial analysis, the last part deals with its own proposals leading to the improvement of the company's financial situation.
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On-line marketing communication
Kosová, Tereza ; Semorád, Aleš (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on online marketing communication of coffee house Café Fresh in Brno. In theoretical part of the thesis fundamental concepts and methods of marketing are defined, these are later applied in analytical part of the thesis. Analytical part of the thesis further examines basic information about the business and evaluates current situation. In practical part of the thesis, based on outputs of the individual analytical methods proposals are made to improve the current online marketing communication. Descriptions of possible benefits gained from proposals are included.
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Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Duriqi, Donika ; Žižlavský, Ondřej (referee) ; Karas, Michal (advisor)
The bachelor thesis focuses on evaluation of the financial situation of RAF Armatury s.r.o. for the period 2016-2020. Information needed to evaluate the financial situation have been drawn from annual reports and financial statements. The text is divided into three parts. The first part deals with the theoretical description of individual methods and indicators that assess the financial health of the company. The second part practically applies the knowledge from the theoretical part on the analysed company. The last part presents a proposal of practical steps to improve the current situation of the company.
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Evaluation of the Corporate Performance
Pecháček, Jiří ; Hornungová, Jana (referee) ; Pavláková Dočekalová, Marie (advisor)
This thesis describes evaluation of a company via various methods, with focus on the financial analysis. The document is divided into three parts: theoretical, analytical and suggested improvements. The theoretical part is used as input for the practical part which analyses the company called Kimberly-Clark Ltd. The last part describes the proposal how to improve the current situation of the company.
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Development of Business Activities of Company Jihomoravské rybnikářství, s. r. o.
Navrátilová, Pavla ; Kubíčková,, Lea (referee) ; Šimberová, Iveta (advisor)
The bachelor's thesis addresses the development of business activities of a company that provides sport fishing and operates a restaurant that serves as a background for fishermen. The theoretical basis is based on analyzes of the external environment, internal environment and analysis of the field environment. The results of the analyzes will be summarized in a SWOT analysis. All analyzes will help determine the company's position in the market and recommend proposals for the development of further business activities.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Gabrhelová, Natálie ; Červenka, Michal (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis deals with the evaluation of the financial situation of the company Kovárna VIVA a.s. for the period 2016 to 2020 and subsequently provides proposals to improve its financial situation. The work is divided into three parts. This is a theoretical part, where the indicators of financial analysis are described in detail and are subsequently applied in the analytical part. The last part consists of proposals to improve the financial situation of the company. The data contained in the company's annual reports were used to create the company's analysis.
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