|
|
Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
|
|
|
Ink
Vomelová, Lenka ; Rydval, Michal (referee) ; Macháček, Mikuláš (advisor)
-ink- ink is a small independent publishing house, that is aiming to publish student-written literature with graphic design and illustrations made by young designers and artists. Main goal of the publishing house is to support, execute and spread projects of young, not yet estabilished authors and artists and thus develop the contemporary art scene. The visual identity of the publishing house is left open, it is going to be created in time by the books that are going to be published by ink. The logo is often used as a background to posters, or a stamp over photographs. I'm letting the content to speak for it's brand, not the logo. I created business cards, bookmarks, a stamp, wrapping papers that are used for parcels as well as a background for posters, and stickers. Novel Devil Novel Devil is a first book published by ink. Author of the book is Jan Smutný, recent graduate of Faculty of Fine arts in Brno. Illustration and the overall design of the book are made by me. The design is inspired by gothic books written in textura or bastarda and illustrated with woodcuts. My aim was to create a book clearly referencing this visuality, but not a „retro“ or a historicist book. I tried to create a classical book with a modern twist. That's why I chose new, modern typefaces Enigma and Lapture and the illustrations are just vector lines. Because of the theme I work only with black and and background white colour. The book was published in 200 copies.
|
|
|
Business Plan Proposal
Stříž, Martin ; Brychta,, Karel (referee) ; Němeček, Petr (advisor)
Diploma thesis is interested in the business plan of the development of the company of Martin Stříž, who focuses on the publishing of books and other press products. On the basis of the survey of contemporary status and identification of the objective, which is to be achieved, are proposed ways leading to such identified objective. After selecting of optimal options, the financial status and level of demand are evaluated subsequently, and time schedule of individual investments is presented. Finally, potential problems, which can occur after the implementation of the investment are identified, together with linked tasks, which must be further fulfilled (monitoring of development, inspection etc.).
|
|
|
Further professional education and development of the XY publishing house's call center employees
Koubek, Daniel
The diploma thesis deals with the issue of further professional education and the system of corporate education. The work is divided into two parts - theoretical and empirical. In the theoretical part, the basic terms associated with the concept of lifelong learning are defined, with an emphasis on terminology related to further professional education, employee development, human capital and career management. One of the chapters is devoted to the setting of the company education system and education strategies. In the empirical part, the identification of educational needs and the analysis of the system of corporate education of call center employees were carried out. The research was carried out at the XY publishing house in Prague. Based on the obtained data, a competence model of call center workers was designed and subsequently implemented into the employee education strategy. The investigations carried out show that the XY publishing house uses a systematic model of company education - it provides and enables employees to learn in various areas with regard to a specific profession and its qualification and competence requirements. Corporate education functions as one of the key tools of further professional education and development of employees with the aim of achieving better sales results,...
|
|
|
Further professional education and development of the XY publishing house's call center employees
Koubek, Daniel ; Veteška, Jaroslav (advisor) ; Kříž, Jaroslav (referee)
The diploma thesis deals with the issue of further professional education and the system of corporate education. The work is divided into two parts - theoretical and empirical. In the theoretical part, the basic terms associated with the concept of lifelong learning are defined, with an emphasis on terminology related to further professional education, employee development, human capital and career management. One of the chapters is devoted to the setting of the company education system and education strategies. In the empirical part, the identification of educational needs and the analysis of the system of corporate education of call center employees were carried out. The research was carried out at the XY publishing house in Prague. Based on the obtained data, a competence model of call center workers was designed and subsequently implemented into the employee education strategy. The investigations carried out show that the XY publishing house uses a systematic model of company education - it provides and enables employees to learn in various areas with regard to a specific profession and its qualification and competence requirements. Corporate education functions as one of the key tools of further professional education and development of employees with the aim of achieving better sales results,...
|
|
|
Ownership of media houses in the Czech Republic
Pelikánová, Karolína ; Benda, Josef (advisor) ; Miessler, Jan (referee)
The master's thesis Ownership of media houses in the Czech Republic describes the current media landscape in the Czech Republic within the framework of major publishing houses with a significant impact and a wide portfolio of titles and further evaluates the coverage of the topic Gaining the trust of the government with the support of the KSČM using the method of analysis. The aim of the thesis was to describe the transformation of the ownership structure of media houses, which is currently almost entirely in Czech (or Czechoslovak) hands. Through analysis, it describes the possible motivation of contemporary media moguls.
|
|
|
Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
|
|
|
Forms of contemporary czech illustration for the youngest readers
Kočová, Kamila ; Špirk, Ivan (advisor) ; Raudenský, Martin (referee)
Kočová, K.: Forms of contemporary czech illustration for the youngest readers. /Thesis/ Prague 2011 - Charles University, Faculty of education, department of art education, 86 pages. The thesis deals with contemporary tendencies in illustrations for the youngest readers. It compare the work of contemporary Czech artists, who do illustrations for young children as a 'kitsch'. The thesis analyzes the phenomenon of 'kitsch' and utilizes concrete examples from books or magazines for children. The didactic section focuses on work with illustrations in the first grade of primary school. It explores children's reactions to the artwork of contemporary artists as well as the attitude of teachers to this art. Key words: children's book, contemporary illustration, kitsch, comparison, publishing house, authors of illustrations.
|
|
|
Illustration in czech book for childern. Image of animal.
Nachlingerová, Jana ; Špirk, Ivan (advisor) ; Raudenský, Martin (referee)
Nachlingerová, J.: Illustration in Czech children's books. Animal's picture /Thesis/ Praha 2010 Charles university, Pedagogical faculty, department of art, number of pages 65 The illustrations in Czech book for children with concentration to picture of animal in illustration and literary texts create main subject of this Thesis. The work finds out various methods of animal illustrations within general illustrator approaches, it gets around of selected principal representatives of the Czech illustration. It looks at current production of books for children in their positive and negative aspects, it follows the efforts to look after the "belles-lettres" as well as unvalued production connected with irresponsibility towards the children's readers. It maps, on the background of magnificent books about animals, the current illustrators trying to present creatively ambitious illustration. Key words: illustration, animal, role of the animal in children's book, anthropomorphism, illustrative attitude, principal representatives of the Czech illustration, book, current production of children's books, "belle-lettre", kitsch, publishing house, current illustrators
|
|
| |
guest ::
