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Media for Young Generation: Linguistic Analysis of the Jsem v obraze
Novotná, Adéla ; Klabíková Rábová, Tereza (advisor) ; Odstrčilová, Klára (referee)
This bachelor thesis focuses on the current trend of news channels emerging on social networks and targeting mainly the young generation. Digital creators use communication elements common for the online environment and for the communication of the young generation in the creation of this type of content. The thesis illustrates these specifics through a linguistic analysis of the posts of one of the representatives of these platforms, the Instagram profile Jsem v obraze by Johana Bázlerová. The aim of the research is to describe the significant linguistic phenomena that occur in this type of media content, taking into account the conditions of the online environment and social networks and their pressure on the attractiveness, speed and brevity of the message. The theoretical part of this thesis defines the specifics of new media, digitalization, Web 2.0 and the transformation of news content in the social networking environment. At the same time, it introduces the Jsem v obraze profile itself and its author, as well as other similar projects operating on social networks. The methodological part characterizes the methods used in the research. The linguistic analysis itself is based on the findings of the literature and provides concrete examples of the linguistic devices described in the posts...
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Americké prezidentské volby 2020 pohledem vybraných českých online médií
PROKEŠOVÁ, Kateřina
This diploma thesis deals with the media coverage of the U.S. presidential election on selected Czech news websites. The aim is to find out whether and how the media differed in informing about one of the most important events of 2020. The theoretical part focuses on online news, its specifics and current trends, the media construction of reality, the concept of agenda-setting and gatekeeping, the process of framing media content, and concepts such as the media image or the political image. It also deals with the system of U.S. presidential election and the social context of the 2020 election. The practical part consists of quantitative content analysis of the media coverage of the U.S. presidential election. In particular, the analysis focuses on what topics the selected news sites dealt with and how the candidates were presented in the media.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet mutation of the sports newspaper Sport - a case study" deals with paid content on the Internet mutation of the Sports newspaper. Paid content has been booming in recent years, and more and more readers are willing to pay for quality news. The work provides a comprehensive description of the form of paid content on a narrowly specialized sports medium. The practical part consists of the main research question "What form does paid content take on a specialized medium?" In my opinion, for quality paid content, the following trinity is required to work together - content, editors, subscribers. In my thesis, I will focus on the first two areas - content and editorial. First, I will conduct a quantitative content analysis of articles that have been published in premium content. I will answer a series of secondary research questions through quantitative content analysis. This will give me enough information about the form of the content. However, since the editorial information cannot be found, I will interview them to find out what benefits this content brings them.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet version of the Sport daily - case study" deals with paid content on the Internet version of the Sport newspaper. Paid content has experienced great growth in recent years and more and more readers are willing to pay for high-quality news. The thesis provides a comprehensive description of the form of paid content in highly specialized sports newspapers and media. The practical part consists of the main research question "What are the benefits of paid content on a specialized medium and what does it look like?" My goal is to explore each of these components separately in the practical part. The quantitative content analysis of articles that have been published in premium content will be the first performed. Each of these components will be examined separately in the practical part. A series of secondary research questions will be answered through quantitative content analysis. That will give me enough information about the form of the content. However, since information about the newsroom and subscribers cannot be found, I will interview them to find out what benefits are brought to them.
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Medial image of candidates for president in second round of elections
Müllerová, Alexandra ; Teplá, Jana (advisor) ; Strejcová, Anna (referee)
The aim of this bachelor thesis is Media image of the candidates for president in the second round of elections, which were held in the Czech Republic in 2013. Using the method of content analysis and visual analysis of three of the most read online news, outcomes were found. The purpose was to find out if some of the news favored one of the candidates, if the news supported stereotypes about candidates and how they reached it. It was found, that all online news wrote in favor of Karel Schwarzenberg. They showed him (through photos, headlines and reports) more often in positive way then they showed his rival Miloš Zeman. Server Novinky.cz showed both candidates the most often of all online news in positive way. It published the most of the headlines, pictures and reports, which were positive. The most objective daily news was Aktualne.cz, because of the fact, that it published the largest number of neutral photos, headlines and reports of all servers. The proportion of positive and negative reports was in this server the most even of all. Miloš Zeman was showed in the most cases as a self-confident man with empty hands. If he held something, then it was microphone or bottle of water. His facial expression was friendly or cheerful. Karel Schwarzenberg was usually showed also as a self-confident...
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Do the same sources mean the same or different information? The outputs of czech media about Covid-19 in the early stages of its spreading in Czech republic
Trubetská, Marie ; Trunečková, Ludmila (advisor) ; Šmíd, Milan (referee)
The diploma thesis deals with the way in which the three most read printed and three most read online media reported on coronavirus in the beginning of its spread in the Czech Republic. Specifically, it monitors whether and to what extent the media outputs from these media on the four selected events coincided with the outputs on these events issued by the Czech Press Office (ČTK) and at the same time whether these media adhered to the principles of objectivity. In the theoretical part, the author analyzes media routines, journalistic ethics and other concepts such as moral panic or self-fulfilling prophecy, with which she also works in the practical part of the theses. For the purposes of the research, the author chose a content analysis and defined four research questions, which she answers through the results of this analysis. In total, she analyzes 149 media outputs and 101 outputs of the Czech Press Office. The conclusions of this work prove that the media used ČTK as a source in only 15 % of cases. Online media referred to it more often. 56 % of the media outlets were similar to the ČTK outlets only in the main announcement. Furthermore, the conclusions show that the principles of objectivity were more often violated by the print media, specifically in 60 % of cases. Contrary, online media...
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Construction of Role and Importance of Non-profit Sector in Czech Public On-line Sphere
Semrádová, Eliška ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
How is the role of non-profit organizations constructed in the Czech online sphere? This diploma thesis tries to answer this question based on a content analysis of articles in the six most-read online newswebsites in the Czech Republic and users' discussions connected to them in 2015-2019. The theoretical basis of the work is the media construction of reality, which the author tries to apply in practice to the topic of the non-profit sector using the method of media framing. Qualitative content analysis in the research succeeded in revealing four main frameworks by which Czech online news views non-profit organizations. The four frameworks also emerged from the analysis of user discussions under the articles. The comparison of these findings provided the author with the opportunity to find out how the discussant brings diversity to the Czech non-profit sector's media representation. The thesis's conclusion is devoted to evaluating the most critical research findings, which the author incorporated into the context of existing academic research of media representation of non-profit organizations in the news. As non-profit organizations' role in society is mostly influenced by the public image, this work provides comprehensive information on the roles that Czech online news and its readers attribute...
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Importance of video content on Czech news sites
Drechslerová, Terezie ; Géla, František (advisor) ; Štoll, Martin (referee)
The importance of video content in Czech internet news has been steadily rising for almost two decades, media houses are creating and expanding separate video-making departments and investing in equipment needed for their creations. News websites place considerable emphasis on the production of their own audiovisual content, which has become so common that the reader has come to expect it. The work brings a comprehensive description and evaluation of the video content of three major Czech news sites: iDnes.cz, Novinky.cz and Aktuálně.cz. It describes the processes, techniques and tools used in video journalism and gives an overview of the video production of these three news sites and insight into the relevance of video for Czech online news. The practical part draws on a case study of the selected websites, which focuses on the individual editorial environment and their common practice. It includes a quantitative content analysis that answers the research question: "What is the current form of video content on news sites iDnes.cz, Novinky.cz and Aktuálně.cz?" The analysis is accompanied by interviews with experts from the field and my own experience. In my interviews, I asked questions, related to the theoretical part of this work, about the inner workings of editorial teams, their team strategy and source...
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The preception of political agenda-setting on Facebook. Is the critical sense of young adulst while perceiving the information infulenced by their level of education?
Izakovičová, Mária ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The way how users interact with social media is constantly changing. In recent years we have seen a shift in the social media from mere communication platforms to complex metamedia where users can interact with it's content and shape it. In this environment however, the quality of the information can vary greatly and even low-quality information can spread very easily. This study examines how do the University students, percieve the information they find on social media - namely Facebook. I analyse how students interact with news content on Facebook, how do they percieve the credibility of the news and which factors influence their perception. The aim of this study is to find out the ways of student interaciton with the news content on Facebook, how they perceive its credibility and what factors influence their perception. There was qualitative research method used and the research was conducted by the techniques of think aloud protocol and semi-structured interviews. Research has shown different ways of student interaction with the news content. In the same time, the kind of interaction affects their perception of credibility of the news content.
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Gambrinus Liga Coaches in Dailies and Their Websites
Hejbal, Dominik ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
The paper focuses on the image of the Czech first league football coaches in national dailies and their websites. The researched materials are daily prints and web articles from the seasons 2011/2012 and 2012/2013 of Sport and Mlada fronta DNES. Sport is the only one Czech sport focused daily. Mlada fronta DNES is general daily, which has the most of sport's texts. The theses are also focused on the online versions iDNES.cz and iSport.cz. The chosen period was very compelling because of causes on the Czech clubs benches. A well-known Spartan František Straka agreed to an offer by the all-time rival Slavia Prague. Jaroslav Hřebík came back to Sparta Prague to his third deal in this club. Pavel Vrba achieved the most successful season in the history of Viktoria Pilsen. Petr Uličný who holds the record of the coached matches in the separate Czech league won his first trophy just in the end of his career and has saved Sigma Olomouc in the league. Luboš Kozel promoted Dukla to the Gambrinus League after 17 years, and his team was surprisingly successful. The text uses the qualitatitve methods and decides differences between two dailies. The theses also find differences between printed and online medias. Powered by TCPDF (www.tcpdf.org)
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