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Character as a function and character as an individual in the context of Czech fantasy literature
Linhartová, Barbora ; Šebek, Josef (advisor) ; Bílek, Petr (referee)
The bachelor thesis focuses on analyzing characters from selected works of Czech fantasy literature. It makes use of Brian Attebery's theory of character in a fantasy narrative and deals with the presence of characteristics of actor and actant. The thesis is divided into several parts. The first chapters provide the theoretical background and define the term fantasy and its origin, as well as the social reach of the genre. They also deal with attributes of terms actor and actant as well as archetypes and archetypal characters. The practical part of the thesis applies this knowledge to analyze selected characters from three works of Czech fantasy literature: Ve službách klanu by Miroslava Žamboch, Psí zima by Petra Neomillnerová and Asfalt by Štěpán Kopřiva. Key words fantasy, character, actor and actant, archetype, narrative, prose, fandom, science fiction, sci-fi, genre literature, fantastic literature
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Online reputation management as a tool for changing the perception of companies
Linhartová, Barbora ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
The aim of this bachelor's thesis is to present a modern concept called online reputation management, which deals with ensuring the most favorable reputation of companies on the internet and thus support their positive perception. It is appropriate to address this topic mainly due to the rapid development of technologies, thanks to which the reputation is increasingly endangered, and at the same time it still remains a key value in companies. The theoretical part of the work first presents the corporate communication and PR, on which the research discipline is based, and which precedes the interpretation of the classical reputation of management. The main topic of the thesis then examines in more detail the importance of reputation management on the internet and the various techniques that companies can use to do so. The practical part focuses on a specific environment in which online reputation management is often applied, and these are review portals. Reviews have proven to be a key factor in building an online reputation, so it is appropriate for today's businesses to adapt in a timely and adequate manner to a dynamic internet environment where they can proactively manage user ratings to their advantage. The research itself provides insight into the decisions of current internet users not only...
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Strategy of an Entreprise
Linhartová, Barbora ; Kovář, František (advisor) ; Řepová, Helena (referee)
This diploma thesis deals with company strategy. It is divided into two main parts, part theoretical and part practical. The first of these sections summarizes the theoretical knowledge about strategic management, strategy and strategic analysis itself. The vast majority of the second, practical part of the thesis, is a strategic analysis of a particular business. The aim of the thesis is to propose a strategy for the future development of the selected enterprise based on the outputs of the strategic analysis.
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Offender profiling and the possibilities for its use in arson cases.
Linhartová, Barbora ; Boukalová, Hedvika (advisor) ; Gillernová, Ilona (referee)
The theme of the thesis is psychological offender profiling and the possibilities that it offers in the investigation of arson cases. First it introduces profiling as an investigation method, including its history, the sources on which it is based, what kind of information it contains and how it is created. Next it follows up the problematic issue of fires, their investigation and the classification of intentionally set fires. It also introduces some particular arsonist offender subtypes. Then it pursues the arson profiling and introduces the main profiling approaches. In the end, the author applies the acquired findings to analyze two arson cases according to the particular profiling approaches and then compares the provided leads to a possible offender.
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The Muckrakers, selected media cases in the USA in the early 20th century
Linhartová, Barbora ; Cebe, Jan (advisor) ; Sekera, Martin (referee)
This work deals with so called muckrakers at the beginning of 20th century in the USA. Its main aim is to explain what this term means, as well as why it arose, by which circumstances was its beginning accompanied, or who used the term muckraking for the first time. In this work, there are five selected representatives of muckraking, who are examined in detail. These representatives are: Upton Sinclair, Ida Tarbell, Lincoln Steffens, David Graham Phillips, and Samuel Hopkins Adams. Their biography, the cases which they were concerned with or their publications are included in the work. With every representative, there is a summary of his/her contribution to an improvement of the situation, or to its solving. The main target of this work is to realize how big power did the journalists of the beginning of 20th century have, how they influenced the population of that time, and which consequences they reached.
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Analysis of the Possibilities of running a Film Club of Prague University of Economics Faculty of Management
Linhartová, Barbora ; Novák, Michal (advisor) ; Přibil, Jiří (referee)
This bachelor thesis, as the name suggests, analyzes the possibilities of founding a film club at the Faculty of Management of the University of Economics in Jindrichuv Hradec. The aim of this paper is to introduce the concept of the film club at the faculty, define and characterize various important steps towards the establishment of the film club, eventually to analyze these steps in terms of legislation and finance. The work is organized into two phases, the preparatory phase and the implementation phase. The preparatory phase describes the afore-mentioned necessary steps towards the establishment of the film club; the implementation phase contains a model existence of the film club and its financial evaluation. The thesis is largely based on the experience of the founders of already existing film clubs, specifically the film club at the University of Economics in Prague, and the film club at the Faculty of Humanities at Charles University in Prague.
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Social services for people with HIV/AIDS
LINHARTOVÁ, Barbora
Worldwide statistics show an increasing number of people infected with HIV. Unfortunately, number of people with HIV is also increasing in the Czech Republic (CR). That's why I was in my thesis entitled Social services for persons with HIV / AIDS deeply devoted to care, which is in the Czech Republic provided to persons affected by this insidious disease. I focused on social services, which device provides them, how users are satisfied and whether they have constant contact with the family. The bachelor thesis is divided in two parts, namely the theoretical and practical part. The theoretical part is thematically divided into nine sub-chapters, which are further divided into sections. The first subsection deals with the current situation, therefore the definition of HIV / AIDS, the second chapter explains the entire history of HIV and in the third chapter I write about the transmission of HIV. In this section there are described different ways of transmission of the virus. In this part I try to describe to the reader what that HIV / AIDS is. In the fourth and fifth subchapter is referred clinical picture of the disease, how the disease manifests itself, which are the stages of the disease and especially epidemiology, when to readers are approximated data and statistics from the Czech Republic and also from abroad. In the following three sub-sections, which are: treatment, testing and prevention, is briefly described treating HIV / AIDS, what are the methods of testing and how you can defend against HIV. The final ninth chapter is devoted to the principal topic of my thesis, and that?s social services (pursuant to Act 108/2006 Sb.) that are provided to people with HIV / AIDS, where are they provided, how are they financed, etc. Last but not least is mentioned where can a person who feels threatened by the virus, reverse. The practical part of this work was conducted through qualitative research, secondary data analysis and content analysis data. The first objective was to monitor the overall range of social services in the Czech Republic. The second goal was also monitoring, but in this case it was monitoring the satisfaction of users of social services DS with services provided by that social center. Since DS is the only facility providing the service in the Czech Republic, the research was conducted exclusively in this device. The third aim of my thesis was to compare data and statistics HIV / AIDS in the Czech Republic and other European countries. For comparison, I chose autonomous Switzerland, which seemed the most appropriate for comparison. For the purposes of research, I have identified three research questions: What is the incidence and prevalence of HIV / AIDS in the Czech Republic 31 12th 2012? What is the situation of HIV / AIDS in Switzerland compared to the Czech Republic? Is satisfaction of respondents with social services sufficient or D9+-S users have concerns about social services? Even in 2011 didn?t the Czech Republic belong among risk countries with a high incidence and prevalence. In the past year (2012) increased prevalence and incidence and the Czech Republic got on the list of countries at risk. It is paradoxical that while in the Czech Republic, is only one device for people with HIV / AIDS, which provides social services and the number of infected increases every year, there is no need to expand the provision of social services. DS coverers enough the needs of people who need this service and is always trying to find the best and most optimal solution for both sides. The work could help to raise the profile of this serious health, economic and social problem and at the same time could serve as study material not only for students but also for the general public. Furthermore, it could be extended to the framework of the thesis.
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