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Group buying effects on lodging industry and food and beverage services
Nováková, Petra ; Jenčková, Jiřina (advisor) ; Petrů, Zdenka (referee)
This bachelor thesis is about group buying and its effects on image of lodging industry and F&B services. First chapter describes history of group buying and contemporary situation of group buying in the Czech Republic. Next one deals with hotels, motels, guest houses, restaurants and their way of promoting on group buying websites. Last chapter is about practical research, most of all about questionnaire and interview with people, who are interested in.
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Pricing and marketing strategy of a three-star hotel in Liberec
Lampelová, Martina ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
The aim of the thesis is to analyze the operation of a specific hotel in Liberec, identify weaknesses and deficiencies in management and promotion of the hotel and then give suggestions for improvement. The information necessary has been obtained from own research and from the questionnaire for employees and selected sample of guests. Theoretical information was used from professional publications, magazines and online articles.
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Specific aspects of services of chosen lodging facility in Corsica
Vigašová, Barbora ; Mlejnková, Lena (advisor) ; Jenčková, Jiřina (referee)
The main focus of this bachelor's thesis is to analyse the services provided by a chosen lodging facility. A 3* camping in Corsica was chosen for further analysis. The main target is to provide a profound operational research of services, assess their quality and competition and offer further enhancements. The paper is composed of a theoretical and a practical part. For the theoretical part the method of knowledge compilation and following comparation was chosen. It offers definitions of main terms used in the paper and the position of Corsica in terms of French tourism. The practical part focuses on close analysis of La Morsetta camping and its services. On the grounds of personal practical experience the paper offers SWOT analysis, proposes enhancements of weaknesses and lowering of threats.
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Application for mobile devices and their usage in tourism
Shakirov, Emil ; Vaško, Martin (advisor) ; Jenčková, Jiřina (referee)
Suring the pas two decades new technologies have integrated into all parts of people's life and one of them is tourism. Tourism has always been taking advantages of modern technologies - reservation and distribution systems, sophisticated software and one of the latest trends is an expanding popularity of smart mobile devices, especially the applications connected with tourism. This bachelor's thesis is primarily dedicated to the usage of mobile applications in tourism. First part is devoted to e-tourism, describing its evolution process and mentioning future trends. Next part is about relation between technology and tourism as a requirement for existeence and development of m-tourism. In the following part m-tourism and usage of mobile applications are presented. The last part includes an analysis based on a questionnary survey.
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Revenue Management Usage in Food&Beverage Department
Džambová, Adela ; Jenčková, Jiřina (advisor) ; Abrhám, Josef (referee)
The aim of this thesis is to introduce theoretical basis and practical review of actual revenue management usage in hospitality, espacially in the Food&Beverage Department. First chapter brings out the concept of revenue management from the view of its origin, development and integration into other industries. The second and third chapter describes different tools and approaches between the Rooms and Food&Beverage Department. The purpose of the last chapter is to compare revenue management usage through survey within both mentioned departments in the Czech Republic.
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The influence of international hotel chains on development and modernization of the hotel industry in Russia
Skrebkova, Kristina ; Jenčková, Jiřina (advisor) ; Abrhám, Josef (referee)
The aim of the thesis is to analyze the current state of the international hotel industry and possibility of using international experience for the development of the hotel industry in Russia. The thesis is divided into three chapters. In the first chapter the hotel industry is examined from a theoretical point of view. The second chapter examines the trends of the international hotel industry, including the role of international hotel chains in the world. The third chapter is focused on the analysis of the influence of international hotel chains on the development and improvement of the hotel industry in Russia.
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Cenová strategie vybraného hotelu
Cibulková, Michaela ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
The main purpose of this thesis is an analysis of pricing strategy of Hotel Imperial and its evaluation, which should results in proposal of changes leading to increase of effectivity and hotel's income. The diploma thesis is divided into four main parts. The first two chapters are devoted to a theoretical description of pricing strategy and distribution channels used in hotel business. The third part is focused on the analysis of hotel itself and its pricing strategy. The final chapter summarises the results and contains the proposal how to improve the pricing strategy based on the results of the previous analysis.
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Marketing analysis of chosen accommodation facility
Kutilová, Jana ; Indrová, Jarmila (advisor) ; Jenčková, Jiřina (referee)
The topic of the thesis is the issue of application of marketing principles in the hotel industry. Its aim is to analyze current situation of the internal and external environment in the chosen hotel and its market position in competitive enviroment, in order to improve provided services in the future. The theoretical part of the thesis covered in the first two chapters, monitors the accommodation industry in conditions of Czech Republic and explains the importance of marketing elements in this sector. The third part is the analysis of the selected accommodation facility, Hotel U Raušů in Velká Bíteš. The results of the analysis and recommendations for future development with direct practical application are explained in the final part of the thesis.
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The potential use of the family farm in South Bohemia for agro-tourism
Sýkorová, Marie ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
The thesis deals with the potential use of the family farm for agro-tourism. The family farm is located in the region of South Bohemia. Therefore there is assessment of the potential of this region for tourism and for agro-tourism. It is also described how the property could be used for the needs of accommodation services. The last but not least is an analysis of the nearest competitors. For the overall evaluation is used method of the SWOT analysis.
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Revenue management and its utilization in hotel industry
Ďurica, Peter ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
The aim of the thesis is to introduce revenue management as complex managerial approach to hotel's revenue optimization with the case of Accor company. And, based on results of company's Prague's hotels analysis, suggest more effective revenue optimization solutions. To achieve this, the first chapter brings out theoretical knowledge of revenue management, its development, different approaches and tools of revenue optimization. Second chapter brings an insight to Accor company profile. The importance of revenue management for the company and practical cases of revenue optimization tools usage is content of third chapter. The purpose of the last chapter is to identify weaknesses of current revenue management tools application in five hotels of the company in Prague and to suggest steps leading to improved contribution of revenue management tools to revenue optimization. Most of them could bring higher revenue and profit contribution in a short term. Suggested steps are limited by knowledge and experience of the author. They are solely addressed to company's Prague's hotels. Deeper analysis could reveal other weaknesses. To eliminate them, coordinated action of Accor's headquarters is needed. Elimination of these imperfections would lead to improved performance of Accor's Prague's hotels as well.
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