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Occurrence and characteristics of ide (Leuciscus idus Linnaeus, 1758) catches in drainage area of the Morava River
Prokeš, Miroslav ; Baruš, Vlastimil ; Peňáz, Milan
The ide, Leuciscus idus belongs to autochthonous, less numerous and endangered (vulnerable) fish species of the Czech Republic. In 2004, the fishing on ide was conducted on 51 non-salmonid (NS) fishing-grounds of the Moravian Anglers Union (MAU) on water area of 4622.4 ha. In total, 432 ides (= 0.31 ind.ha-1; 0.25 % of all captured fish) and 332 kg of ide biomass (= 0.23 kg.ha-1, = 0.10 % of total mass of captured fish) were captured in 2004. Mean individual mass of ide was 0.78 kg. In the period 1990-2004, 0.11 ind.ha-1 (= 0.067 % of all captured fish) and 0.075 kg.ha-1 (= 0.035 % of total mass of captured fish) in the NS fish-grounds of MAU were captured yearly. During 1953-1978, 1.67 ind.ha-1 and 1.41 kg.ha-1 of the ide were captured yearly in the riverine fishing-ground Dyje 7. General trend of catches is decreasing. Legislative species protection, artificial reproduction and restocking of fish fry and 1+ juveniles were realized.

Modelování profilů rychlosti větru naměřených sodarem v komplexním terénu
Hošek, Jiří
The wind profiles with two Doppler sodars were measured in wide range of synoptic situations in Ore mountains (Erzgebirge) and in the region of Orlické hory (mountains), both in the Czech republic. Ore mountains represent the region most suitable for construction of wind turbines in the Czech republic. Concerning the observed wind profiles, their generalization may serve for improvement of precision of the simulated wind profile fields. In the second part of the work, we performed the modelling of wind speed profiles in the complex terrain of above-mentioned mountain ranges. We have applied the non-hydrostatic meso-scale models KAMM and PIAP. The numerical simulations with the models were performed for different situations of the ambient flow, described by geostrophic wind speed and direction, and temperature stratification.

Financial literacy in selected primary schools
Krásová, Markéta ; Krpálková Krelová, Katarína (advisor) ; Berková, Kateřina (referee)
This thesis is focused on the inclusion of financial literacy in basic education in the Czech Republic. The target of this thesis was to get a comprehensive picture of the issue of financial literacy and determine the level of knowledge of pupils of primary school. This work are summarized documents, projects and reaserch results related to this issue.

Analysis of financing of the czech immovable monuments on example of the Memorial of John Huss in Husinec in years 1967 - 2016
Babka, Ondřej ; Váňa, Daniel (advisor) ; Dufek, Pavel (referee)
This bachelor thesis deals with financing immovable monuments in Czech Republic. In the first part of thesis, there are basic concepts associated with monument care. In relation to this are mentioned state monument organs, which may influence funding. This thesis also talks about historical development since the inception of the monument care and analysis of the current state. The aim of this thesis is define the biggest problems of owners to care about immovable monuments and propose solution for raising funds to reconstruction and operation. An example is the Memorial to John Huss in Husinec.

The value of life from macroenomic point of view in United States of America, Czech republic and Russia between years 2007-2014
Antoš, Michal ; Zeman, Martin (advisor) ; Brabec, Petr (referee)
The subject of this bachelor thesis is the research of the value of life calculation in the Czech republic, United states of America and Russia in 2007-2014.The main purpose is to analyze and compare values of life and major factors influencing them. The hypothesis is that value of life differs in selected countries due to distinctions of sections influencing them. The theoretical part is devoted to sections directly or indirectly influencing values of life, and then analyzing and comparing them together within the selected countries. The selected sections are education, health care, labor market, inequality and living standards. The practical thesis approach is to calculate the values of life for the individual states. The values of life are calculated for so called, representative individual, who is 40-years old citizen of selected country. In the period, in which is the value of life calculated, the retirement age and life expectancy are also considered in formula. Calculated values are examined and the economic and political measures are offered to the states, which can turn into significant increases in the value of life in future.

Progress of the system of public health insurance and health insurance companies in the Czech Republic for the period 2000 - 2015
Pecková, Tereza ; Lukášová, Tereza (advisor) ; Bartůsková, Lucia (referee)
This bachelor´s thesis analyzes the basic funds of health insurance companies for the period 2000 - 2015 in the Czech Republic, especially the creation of resources and their use and the entire system of public health insurance in the Czech Republic. Basic funds are one of the components of the overall economy of health insurance companies. First it is necessary to describe the market of the insured. The insured create and use the finances within public health insurance. Also important are contributions from the state budget for those insured by the state. We can conclude that the cost of health insurance companies are rising and that population is aging in the Czech Republic. However, this is not a balanced linear growth. The number of pensioners grew at a slower rate of growth, but according to population development forecast, there should be faster growth in the number of pensioners in the following years. Significant growth in cost is particularly noticeable in the age category of 80 and above, and increasingly more people should live up to this blessed age, also thanks to modern public health.

The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.

Strukturální a cyklická nezaměstnanost: Co můžeme odvodit z funkce přizpůsobení?
Galuščák, K. ; Münich, Daniel
We explain movements in the UV space, i.e. the relationship between stocks of unemployment and vacancies known as the Beveridge curve, in the Czech Republic during 1995–2004.

Analysis of marketing mix and brand perception of Red Bull company.
Černý, Lukáš ; Říha, David (advisor)
This thesis discusses the marketing mix and the brand of the Red Bull company. In the first, basal part of the work are described the theoretical starting points for the marketing mix and the brand. In the practical part are descibed individual components of the mix. These are here categorized while using the 4P marketing mix. The thesis evaluates and analyses individual activities of the company and then explains their impact on perception of the brand by customers. With the help of a past research which took place in the years 2013 and 2015. Thesis evaluates the influence of chosen strategies on students in czech universities and their relevance to the student lifestyle.