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The change of former political regime
Veselský, Michal
In October 2009 CVVM investigated on public attitudes towards former communist regime. Only 15 % of respondents consider former communist regime to be good and on the contrary 80 % of respondents is against hypothetical return of communism in the Czech Republic.
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Smoot - Hawley tariff and its effects on economy of The United States
Šimo, Dávid ; Tajovský, Ladislav (advisor) ; Johnson, Zdenka (referee)
This bachelor thesis focuses on effects of Smoot-Hawley tariff in The United States of America, during 1930. Specifically, the thesis focuses on the analysis of the tariff's effects to process of The Great Depression and is trying to answer the question if the tariff made The Depression worse. In the first part, there is described economic situation in the United States before the tariff passed and then there is described way, how the tariff was passed. The next part is divided into three chapters, and every single one of them analyze effects of the tariff from different sight of view, which is change of farmer's and producer's situation, monetary effects and effects of the tariff to world trade. The thesis analyzes these effects on process of the Great Depression in The United States. Conclusion of the thesis is the statement that Smoot-Hawley tariff made an effect on The Great Depression, mainly by his effects on world trade, which was lower because of the tariff and it was a break to recovery from recession.
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Changes in translations of Maupassant's Bel-Ami in 20th century
Tomíčková, Tereza ; Belisová, Šárka (advisor) ; Šotolová, Jovanka (referee)
The present thesis analyses and compares three Czech translations of Maupassant's Bel-Ami - that of Jindřich Hořejší (1919, 1933), Břetislav Štorm (1956, 1958, 1959, 1967, 1968, 1972) and Dana Melanová (1999, 2004). The introduction looks in brief at the writer's life and work and its reception in the Czech context. It subsequently analyses the novel both in terms of its themes and language, such an analysis being a prerequisite for evaluation of the individual translation solutions. The second, core part focuses on the translations themselves. It studies their various aspects and compares the approaches and strategies adopted by the translators. Every chapter is concluded by a summary of partial findings and conclusions, from which the overall approach of all the three translators is later deduced. The comparison of the translations opens with an analysis of sentence structures, the original being very concise, making translation of the book a difficult task. The next chapter covers Maupassant's poetic imagery in the translations, attention given particularly to the clarity and accuracy of images. The next chapter addresses the dialogue - another important part of the novel. The last chapter takes a perspective on how the translators approached culture-specific references. From today's perspective, J....
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Return on investment in passive houses and their subsidies
Malinová, Kateřina ; Písař, Pavel (advisor) ; Šmíd, Jan (referee)
Recently one of the most discussed themes is climate change and green parties come into a political scene. They further policy of ecological taxes which increase prices of energy. The consumers react to this increase of price and the demand of energy-saving style of life is increasing. That's why the passive houses are so popular in Europe especially in Germany, Austria and Switzerland. Czech Republic reacts against it with a grant programme "Green savings" which was debatable at the beginning. It is because of a condition that grants can be utilized only by people who will have a passive house built by suppliers from the List of Qualified Suppliers which is state on websites of Department of the Environment. That passive house is usually more expensive even if you get the grant. I would like to find advantages and disadvantages of The Green Savings programme. The main goal of Bachelor Thesis is finding out if is profitable to invest into passive houses development in Czech Republic in term of investment return. As good efficient example I use the seminar building of Centre Veronica Hostětín which is the first public building in Czech Republic.
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Proposal of Marketing Strategy for Selected Company in E-commerce
Blahová, Aneta ; Toboláková, Pavla (referee) ; Šimberová, Iveta (advisor)
In this thesis I have created a draft marketing strategy for the Fashion category of an In-ternet company together with the analysis of internal and external internet trade. The the-sis includes also a marketing research focused on current customers and their buying be-havior. Specific proposals for changes of the user interface and web marketing mix stra-tegies with a focus on communication strategy of the company are also included. The result of this work are specific suggestions and recommendations which would help the company to achieve its strategic goals.
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The marketing and communication strategy of the brand portfolio of the Plzeňský Prazdroj, a.s.
Rusínková, Anna ; Postler, Milan (advisor) ; Krčmářová, Vanda (referee)
The diploma thesis analyzes the brand positioning and marketing strategy of the company Plzeňský Prazdroj, a.s. The first part of the study presents the main marketing terms and theories. The next chapter deals with the subject of brand identity and brand value. The practical part presents the brewery company Plzeňský Prazdroj, a.s. and portfolio of its products. The following chapter analyzes brand positioning, communication campaigns and sponsoring activities of the brands of Pilsner Urquell, Gambrinus, Radegast and Velkopopovický Kozel. The results of the field questioning show the associations of consumers with the brands mentioned above and the knowledge of their communication campaigns. Those results are compared to the identity of brands. At the end of the thesis there are some recommendations for changes in the brand communication.
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Řízení IS/ICT se zaměřením na sourcing služeb informačního systému
Šebesta, Michal ; Voříšek, Jiří (advisor) ; Havlíček, Zdeněk (referee) ; Příklenk, Oldřich (referee) ; Král, Jaroslav (referee)
Research on outsourcing has been around for several decades, while recent evolution in the information systems discipline towards ICT service commoditization significantly changes the context of decision-making. Services that are available on-demand via the Internet allow organizations implementing functions they demand in a fraction of time. This trend represents a chance for organizations seeking to use advanced ICT services without a need of major investments. Problem is the current lack of guidelines and tools for managing ICT services and their outsourcing. Given the trends on the ICT service market, it is expected that much of the IT management in the future will encompass the ICT services and utilize service-level structures. Methods currently available are either too broad or encompass only small part of the whole problem. Ad-hoc or unsound decisions in this area might cause major complications in terms of quality, usability, integration, and consequently influence total cost of organizational IT. Organizations need to either revise existing models or propose and implement completely new models to manage their IS/ICT. This thesis deals with the management of IS/ICT with focus on the ICT services outsourcing. It discusses available sourcing models in the literature and links them to the various interconnected areas. Based on these areas, it presents an integrated view on IT outsourcing strategies. Most importantly the thesis proposes an original concept for decision-making about outsourcing of ICT services named the SOURCER framework. This approach utilizes the presented outsourcing strategies, and introduces a complex methodology and decision-making criteria that will assist organizations with selection of ICT services in order to maintain and manage a most suitable ICT service portfolio. The decision-making is based on four essential viewpoints: function, costs, time, and quality. These viewpoints are discussed, individually analyzed, and serve as a basis for further research. The whole framework is developed and validated according to Design Science Research Methodology (DSRM). Individual components are evaluated using a survey among a group of selected IT managers. Proof of concept is then established by a case study on framework use in a real organization. This case study covers strategy specification, business--IT alignment, specifying service architecture and its interconnections, outsourcing, and management of the ICT service portfolio.
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Integration and Involvement of School and Family in Environmental Education
Hošková, Monika ; Marádová, Eva (advisor) ; Kovaříková, Miroslava (referee)
The thesis deals with the analysis of the actual environment education and with the changé of the status at family, school and within the curriculum. The thesis surveys the role of environmental education in families also in company for the implementation of environmental education into the primary school education. Work contains quantitative (exploratory probe) and qualitative (controlled dialogue) methods recognition, as yourself they can mutually families and school help in integration recognize and facility from environmental education. This work contains also unusual method, as is national competition for families at topic environmental education. The thesis contains also annotation of environmental educational program. Environmental educational programs should be of high quality and they should supply the teacher with good instruction and motivation for the realization of environmental education and other cross-disciplinaiy issues at school. The aim of the thesis is to create a strategy for improving cooperation of family and school at realization the quality of the environmental education.
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Factors of progressivity of personal income tax
Kočíbová, Barbora ; Klazar, Stanislav (advisor) ; Brabcová, Pavlína (referee)
Study focuses on the influence of deductions and credits on progressivity of the personal income tax in the Czech Republic. The study is based on tax statistics, which collects information from filed tax returns. Progressive influence of selected elements of tax technique is assessed through effective tax rate, Lorenz curve and Gini coefficient. Examined period is mostly year 2013, because it contains the newest published data. The results from year 2013 are compared to the results from year 2009 in order to construe some values and to compare changes over time. Study also contains general treatise about tax progressivity and about personal income tax construction in Czech Republic. Marginally is mentioned also historical development of some design elements of this tax. In this part of the study are especially used legislative documents and their expository materials.
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Efficiency and Effectiveness of Advertising Campaigns
Linhartová, Simona ; Guzi, Jan (advisor) ; Kincl, Tomáš (referee)
The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique. It is one of the unusual methods that successfully measure these factors of advertising from the presepective of attitudinal preferences and associations. The aim of thesis is to approach standard and non-standard approaches to measuring the efficiency and effectiveness of advertising campaigns and in concrete example of company which is selling the products from prevention against fleas and ticks.Describe and apply these approaches.Furthermore, based on the state before the campaign and after campaign,to analyze and show changes in attitudes of target group. Finally, to propose the strategy for future planning and to recommend effective investment of funds in the next year and efficient communication products of services through the media.
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