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Youth media literacy and media use as percieved by teachers
Bůžková, Kristýna ; Reifová, Irena (advisor) ; Supa, Markéta (referee)
The Master's thesis deals with the view of teachers on complex issues related to the media literacy of adolescents and the concept of media education. The first part of the work provides the necessary theoretical background, on which the empirical part stands and defines key terms related to the topic. The first chapter outlines the approaches by which it is possible to understand teacher's personality and identity. Among other things, the importance of the role that teachers play in the educational process is emphasized here. The second chapter narrows its focus to the concept of media literacy and media education. The third chapter of the thesis deals with the way how young people use the media and deals with related risks that they may encounter. The thesis includes an empirical study as well, which was realized among teachers working at elementary schools. The aim of the survey was primarily to find out and describe how teachers perceive the usage of media and how they evaluate the level of media literacy of their pupils. The discussion and the conclusion of the work then summarize the findings.
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Technoference in parents of children of young school age
Kahanová, Simona ; Lukavská, Kateřina (advisor) ; Píšová, Martina (referee)
This thesis explores the phenomenon of technoference, i.e. the disruption of interpersonal interactions through technology, and thus the use of digital devices in general. The investigation also focused on parenting (education), more specifically on media parenting - how parents transmit information about technology to their children. In particular, the theoretical part describes how technology can influence the family environment and how to mitigate certain negative consequences of technology use. It is clear from previous research that technoference has negative effects on communication and relationships within the family. Therefore, it is also desirable to investigate the conditions of its occurrence in the population, which is the focus of the empirical part. The aim of this paper was not only to provide a comprehensive view of technoference, but also to see if there are certain predictors that might point to families more at risk of this phenomenon. The results of the research indicated that the most important predictor is problematic technology use among parents, which was also an assumption obtained from previous research on technoference described in the theoretical part. Certain socio-demographic characteristics of the respondents also proved to be statistically significant. KEYWORDS...
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Qualitative Research Exploring the Credibility of Social Networks as News Sources in the Czech Republic
Gottstein, Yuliya ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This master's thesis focuses on the credibility of social media as news sources in journalistic practices in the Czech Republic. The paper is based on the sociological conceptualization of trust put forward by Niklas Luhmann and Piotr Sztompka and its modern adaptation by media scholars, e.g. Thorsten Quandt. The aim of this work has been to find out through thirteen substantive, one- on-one interviews with readers of the print and online media editions of Krkonošský deník how the credibility of news stories depend on the information sources used. The thesis includes the theoretical part that is based on the theoretical conceptualization of trust: from the main concepts and conflict topics to the journalistic practices that should ensure trustworthiness and audiences' perceptions of trustworthiness. The Methodology section describes the area of qualitative research and related procedures, which include a detailed description of the data collection method, which is a semi-structured, in-depth interview, and the characteristics of the research sample. In findings the results of the research from the data obtained through interviews conducted with respondents are interpreted. The conclusion of the thesis is dedicated to summarizing the research results.
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Velvet Media Immigrants: The productive age from the pages of Rudé právo to the Facebook wall
Burger, Tadeáš ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The main goal of this thesis is to find out how the Velvet media immigrants (VMI) from our research sample use traditional and new media to search for information. VMI are a specific age group of Czech people we define on our own in chapter 2. They represent the media users who had reached adulthood before the Velvet revolution and then had to adjust to the ideological and technological changes in the media sphere. First part of this thesis focuses on theories of media use, the historical context of changes the Czech media system underwent during the Velvet revolution and then it introduces the issue of digital divide and digital immigrants, focusing on how adults adjust to the technologies of new media. Methodological part serves to describe our research, which is based on twelve qualitative interviews and the coding method based on the grounded theory. The Research part then serves to sort the gathered data into three main categories, which offer a complex answer to our main research question.
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Fake News: Methods of assessing and verifying news by their recipients
Čajanková, Kateřina ; Kasík, Pavel (advisor) ; Poljakov, Nikita (referee)
The diploma thesis "Fake News: Methods of assessing and verifying fake news by their recipients" is focused on the ways of evaluating media content by their recipients and the factors that affect the assessment process in the context of fake news phenomenon. The purpose of the thesis is to find out how people perceive the content they read; what affects their perception; and what are the criteria that govern their assessment. The theoretical part first defines the concept of fake (false) news, among other things in connection with the overuse of the term fake news. In the next chapters, the current role of the media and the issue of credibility and trust in the media are approached. The conclusion of the theoretical part discusses the social and psychological assumptions that affect the perception and actions of recipients. The second part presents the research background of this thesis. The research is based on a combination of qualitative and quantitative inquiry. The qualitative approach is focused on the description of the processes and criteria used by the recipients in assessing and verifying the news. Data collection is therefore realized through eight semi-structured interviews, which are analysed by the open coding method. The quantitative research part is based on hypotheses about the...
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Use of print and online media among women and men on maternity or parental leave
Řehořová, Lidmila ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
The thesis deals with the role of media in the life of "young" parents. The theoretical part presents the current trends in the attitude to printed and online media for a selected target group, specifically women and men on maternity and parental leave. The principal question of the thesis is the attitude of a selected group of people to the media content. Has the relation to the media subjectively changed in this new life role? The research method is a qualitative interview with ten respondents (seven women and three men). The analysis is based on methods of grounded theory - first at the level of open coding, then the axial coding. The conclusion summarizes the researched findings, and among other things, whether the interviewees see changes in their relation to the media due to parenthood and if they do, which changes they realize.
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Media literacy of current Czech senior citizens: a case study from Brno
Zahradníčková, Lucie ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The following master's thesis deals with the issue of media literacy in relation to elderly population. The theoretical basis of this work contains of the theory of media literacy and media education, which is regarded to as a tool for cultivating media literacy. In addition to media education, the work also presents other ways to acquire media competencies, which are so needed in today's information society. After the introduction of theoretical approaches to media literacy, there is also a description of selected methods applied to determine the level of media literacy. The next part includes a description of media literacy in relation to senior citizens who form a very specific group in this area. As part of my own research survey, the level of media literacy in a group of 12 senior citizens is mapped on the basis of a proposed tool for determining the level of media literacy, which is based on the presented theoretical approaches. Qualitative research includes a detailed analysis of data, which were collected through interviews with the target group and which were supplemented by practical exercises. Media literacy research focuses on the area of knowledge, abilities and skills, and patterns of media use. According to the collected and analyzed data, a description of all respondents is...
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Role of specialized media outlets in higher education of future marketing professionals
Penkov, Radoslav ; Hejlová, Denisa (advisor) ; Klimeš, David (referee)
The aim of the bachelor thesis is to describe the role of present-day Czech marketing periodicals and online websites in the lives of students and future marketing and PR professionals. The aim of the thesis is not only to figure out student's approach to current marketing news and information but also to explore the habits and motivations behind marketing media consumption. This bachelor thesis should provide evidence if students even read the local marketing media outlets and if yes, what needs are those periodicals fulfilling.
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Methods for evaluating the credibility of news sources by yound adults and habits in their use
Křížek, Martin ; Šťastná, Lucie (advisor) ; Wolák, Radim (referee)
The purpose of this thesis is to investigate young people's approach to media consumption. The presumed objective of the thesis is to ascertain the method that young users apply to evaluate the credibility of news sources in the media. In the first theoretical part the thesis explains the status of the media in the information age and changes related to the field. It also discusses the need for media literacy and its possible development via media education. The chapter finishes with an overview of the most important data from recent studies concerning young people and the media. Second part consist of a qualitative research that is inspired by the research design of the theory by Strauss and Corbin (1999). Data for this research were obtained from 21 in depth interviews among 18 and 19 years old Czech citizens. The open coding was used for the analysis. The outcome of the analysis was interpreted through the method of constant comparation. The result of the research is a creation of four typological user groups according to the type of use of the news resources in the media.
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Use of print media among students of IKSŽ FSV UK
Peňásová, Anna ; Nečas, Vlastimil (advisor) ; Köpplová, Barbara (referee)
This thesis examines how the potentional future media professionals (students of Institute of Communication Studies and Journalism at Faculty of Social Sciences at Charles University) relate to print media, i. e. daily newspapers and printed magazines. It is based on the concept of active audience, uses and gratification theory and studies that try to explain the decline of interest in print media. The thesis tries to describe the role of print media in lives of the studied group at the time when print media go through a long-term crisis. Massive expansion of the electronic media is the most important factor of this crisis. The research tries to answer the question whether print media are still attractive for the researched group, despite the constant wave of information from the Internet, what motivates this group to the use of print media and contrarily what discourages them.
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