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Virtual construction of social reality through online communication and social networks
Klouček, Viktor ; Rosický, Antonín (advisor) ; Sigmund, Tomáš (referee)
This final paper is centered on influence of the internet in forming of social reality. Main factor in creation of social reality is element of socialization, say communication. The aim of this paper is online communication and socialization developed through chats, discussion groups, blogs, forums summarized by one term -- social networks, which gained very strong position among communication applications available on the internet. I have tried to find out how online communication influence people and how close one can get in creation of social reality in virtual settings in correlation with other members of such settings. Technology of today creates new forms of communication and new ways and connections among members of online communication groups, which differ from the real ones. Distance is no longer an issue and it is completely natural to interact, thus influence somebody and be influence by somebody, from a different geographical, social, economical or political settings. All of these factors directly influence construct of social reality of those who communicate. Study was conducted as a survey. Questionnaire was sent to two hundred people and 107 returned back. More than half of 107 respondents don't know each other, come from various social classes and different areas of Czech Republic. Range of age of respondents is 15-63 years. All of them were given questions aiming at the reality of virtual communication, virtual friendship and bonds between online members. Other questions aim at the authenticity of information and partially influence of commercials in process of decision making. My contribution to this work was mainly creation of questioner, analysis of answers towards conclusions about the influence of online communication on perception and forming of social reality. Analysis that aimed at respondents spending most of their time online brought interesting conclusions in comparison with other groups, which didn't spent as much time online. The paper begins with theoretical summary of reality, its construction, online applications and scientific papers which include their positive and negative impacts. Following there is study introducing respondents, basic questions, hypothesis and then interpretation of answers with previous studies taken in account. Outcome of this work concludes main aspects of interpretations and draw basic view of the future. The questionnaire and more detailed answers about time spent online are in the appendix.
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Social networks - case study of Facebook
Remta, Daniel ; Pavlíček, Antonín (advisor) ; Toman, Prokop (referee)
In my thesis I deal with online social networks. At the beginning, I describe the social networks in general. Continuing by online social networks, where do I start with a brief history and then I focuse on the description of their basic features. Next section is devoted to the possibilities of social networks for both current users and business users, or state institutions or politicians. Next chapter is devoted to the risks of online social networking. These risks are described for users and operators. The practical part of my work is about internet social network Facebook. Here is a brief description of its history and basic usability. The greater part of this chapter is concentrated on partial parsing content of Facebook with focusing on education, politics, business and socio-pathological phenomena. This section is supplemented by tables of data found in the environment of Facebook. Work ends with a brief summary of the findings.
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Facebook Phenomena in Today's Communication
Mareš, Jakub ; Pavlíček, Antonín (advisor) ; Kalina, Jaroslav (referee)
Transdisciplinary focused work concentrates on communication on the social network Facebook. Firstly, the author puts forward a theoretical introduction to social communication and afterwards to communication on social networks. The thesis introduces the concept of New Media and Web 2.0 as the essential platform for the full development of the potential of Facebook. Further, the author discusses the term Online Social Networks and the definition of Social Capital. With the help of the former and latter the author demonstrates the rightfulness of people social ties; i.a. on the Small-World theory. The subsequent analysis is dedicated to Pages and Groups, which appear o Facebook. On sampled examples the author examines the content of communicated messages, the motivation people have to join such Groups and Pages and the overlap this activity has in the real world.
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Marketing on social networks - Facebook
Kadlecová, Martina ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
The bachelor thesis deals with social networks and their use in marketing. The first chapter describes the development of the Internet. The second chapter is devoted to marketing and marketing communication in the context of new opportunities brought by the Internet. The third chapter examines in detail the problems of social media with an emphasis on social networks. Within this chapter the most popular Czech and world social networks are characterized. Further, the work explains how the social network Facebook can be used for marketing purposes. The largest part is devoted to the communication strategy on Facebook, which was created for the individual needs of company Robzone.
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The Role of ICT in the Elections and Political Marketing
Elšík, Michal ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This bachelor thesis deals with the way political parties are struggling through the area of the New Economy and marketing, which they are striving to use in luring of the general public. Political marketing is connected with the latest methods of using ICT tools, mainly with the Internet in the form of the web 2.0 and with social networks. This thesis engages in the presidential campaign of the American president Barack Obama and his revolutionary technique of running successful political campaign and the way he used wide range of ICT technologies to his advantage. His election battle and social media strategy set an important precedent for another politicians and even for business around the world.
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Utilization of web 2.0 in commercial organizations
Vencovský, Filip ; Pavlíček, Antonín (advisor) ; Šubrta, Václav (referee)
This bachelor thesis is dealing with utilization of web 2.0 in commercial organizations. The aim of the thesis is to describe possible utilization and appraise practical application in particular organization. The theoretical part of this bachelor thesis explains the web 2.0 theory and it's most frequent solutions with emphasis on the commercial area. The utilization of the wiki platform, which bolgs are used in practice or how to present the enterprise in social networks will be in the thesis introduced. The web 2.0 is contextualized with parts of enterprise informatics, in which directly interferes in. In this part, the deflection of classical CRM, SCM, KM and groupware systems is noticed. The theoretical knowledge are finally applied in the analysis of the existing enterprise. The accent is in the first place putted on the reality of the suggested solution.
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Usability of groupware in leisure activities
Vondráček, Martin ; Kunstová, Renáta (advisor) ; Kapitán, Petr (referee)
Groupware products support collaboration in an enterprise environment, however their components are often used in everyday life. Also the collaboration is present in many different activities. This bachelor's thesis first analyzes the current use of groupware components (e-mail, discussion boards, and calendar) in the community of science fiction fans and deals with present problems in communication, cooperation and coordination. After that, it states requirements for the system, which should improve the situation. Finally, it evaluates selected system (a combination of Google services) and demonstrates its use. The purpose of this paper is to decide, how groupware is useful in the community, and prepare for its full deployment.
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Online marketing of portal iKariera.cz
Kuzmiak, Štefan ; Stříteský, Václav (advisor) ; Samcová, Ivana (referee)
As a reaction to problems of the portal iKariera.cz with low numbers of visitors and registered users the thesis tries to evaluate the suitability, contributions and effectiveness of chosen online marketing tools and also their potential for solving those problems for the future. The thesis compares the contributions and effectiveness of SEO, PPC campaigns in the search engine of Google and campaigns at social network site Facebook.com with other offline and cross media campaigns realized at the same time. On the basis of a comparison of the outputs and other facts the thesis tries to give future oriented recommendations for the formulation of a marketing communication strategy for the portal."
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Community web services and their business usage
Lapotka, Aliaksandr ; Raška, Ondřej (advisor) ; Zakharenkava, Sviatlana (referee)
The bachelor thesis deals with the community web services and their business usage. It is divided into four parts. The first part is an introduction in which it discussed the issue and derivation of the community web services, on what they are based. The second part of the thesis is an about accessibility and the usability of the web services. Part of the chapter are graphic features, functionality and selection of the address of website service. Another part is based on the classification of web services, a description of social networks as one of the elements of community services. An example of the Facebook is used for a wider understanding of the possibilities of community web services. Also in this section are analyzed the future and the development of web services. One of the most interesting part of the bachelor thesis is the last fourth part. It is about the development phase, ensuring the good will and image of the community web services.
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