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Social networks in educational process
Prosek, Petr ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This work provides a look in on the social learning theory. Defines an educational process and educational theory of connectivism. Also this work will look into ICT tools and their evaluation in educational process with their suggested requirements. Finally it will be introduced a case study, an electronic questionnaire focused on a group of college students and analyse which ICT tools are they using with comparison of derived data.
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Social CRM as a Component of ERP
Králová, Veronika ; Basl, Josef (advisor) ; Pour, Jan (referee)
The submitted diploma thesis talks about evolutionary stage of classical CRM solution called Social CRM (also known as CRM 2.0 or SCRM). The goal of this work is to map a current offer at the market with SCRM and to compare it with the demand of Czech companies. The theoretical part explains all the basic terms associated with the topic, a short history and current evolution on the market. The work also identifies summary of various groups of Social CRM tools, which are currently widely used and tries to outline their functions. The main part of the study is the practical section which contains two kinds of surveys. First is devoted to Social CRM in terms of current and potential users of social networks for small and medium-sized enterprises in Czech Republic. The goal of the second survey is to discover the current situation and future evolution of Social CRM among suppliers of ERP solu-tions. Results from these two surveys are presented and widely discussed.
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Possibility of using social networks to support business in the real estate industry
Zmátlík, Rostislav ; Molnár, Zdeněk (advisor) ; Feige, Tomáš (referee)
The aim of the Master of Thesis is to recommend the most appropriate combination of tools of various social networks to support the business activities in the Real estate market. The theoretical part of the work acquaints with the principles of social networking and the reason for its use in business. In addition to the positive impact of using social networks while implementing business the work also describes their negatives. Despite the fact that social networks are very popular nowadays, their use is not suitable for presentation of all kinds of business activities. The work includes a chapter dealing with the specifics of the real estate market and a chapter introducing tools of the selected social networks, which are mainly used by the estate agents to support their business activities. This is due to ability to assess the connection in using social networks in the real estate business. The practical part of the work deals with analysis of using particular tools of four social network sites -- Facebook, Google Plus, Twitter and YouTube by twenty leading Czech real estate companies. Based on the received results and the author's own practical experience, the work suggests recommendation of an appropriate combination of the social network tools that in practice lead to the efficiency increase in communication with customers and to the transparency increase of companies in general.
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communication in the internet enviroment
Chadima, Antonín ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
This bachelor thesis deals with the issues of communication in the internet enviroment. The theoretical part of the thesis provides definitions of several basic terms such as: internet, communication, media, information and social networks. The second part of the thesis, practical application, critically reflects issues of communication over the internet. This part then describes the abscence of body language and universalism between internet users. The second part of the thesis also discusses security risks present in communication on the social networks. The critical reflection's results are then used to create a SWOT analysis. The results of this analysis are presented at the end of the second part of the thesis. The conclusion of the thesis focuses on possible precautions that could assist in alleviating the aforementioned risks that communication over the internet carries.
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Trends in analytical CRM
Heřmanský, Michal ; Šperková, Lucie (advisor) ; Jašek, Pavel (referee)
This thesis describes major trends in the field of analytical CRM. The goal is to identify those trends and compare them with current situation on the CRM market. The thesis is devided among several parts. In the opening part is described Customer Relationship Management and architecture of CRM system. The next part discribes analytical CRM and its standard ways of using. The main part of the thesis is identification of trends. Idetificated trends are characterized and compared with situation on the market. The contribution of this thesis is summarizing current trends in CRM analytics and comparsion of those trends with current CRM market situation.
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Possibilities of Using Social Media in Human Resource Management
Libertin, Daniel ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The presented study focuses on online social media and possibilities of their use in human resource management. The aim of the study is to define recommendations for a more effective application of social media and their tools in HR management, based on an analysis of social media tools and evaluation of results of a research carried out among Czech organizations. The study also attempts to identify the potential use of individual online social media in the respective HR activities. The study consists of a theoretical and an analytical part. The theoretical part first describes social media as a whole and then presents a description of the most common social networking services. The analytical part comprises three chapters. One chapter includes an analysis of social media tools and their potential use in the respective HR activities, while another chapter contains a description and analysis of the results of a research examining the use of social media in HR practice of Czech organizations. The final chapter presents a comparison of the outputs of both analyses. Recommendations for a more effective use of social media in HR practice are then defined based on this comparison. The outcomes of this comparison include the finding that practical use is in accordance with the defined potential only in the case of LinkedIn, which is by far the most used social networking service in Czech organizations. Facebook is the second; however, the extent to which it is used does not fully match the possibilities it offers. This also holds for other social media, particularly in terms of their use for recruitment and HR marketing, the most suitable HR activity for social media. The recommendations defined for using social media in HR practice of Czech organizations therefore mainly include greater diversification of the range of these tools used in recruitment and HR marketing, leading to addressing different types of job candidates and to better employer branding, and screening job candidates on various social networking services, using as many resources as possible.
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The issue of implementation of social networking in business practice
Uhlíř, Michal ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The aim of this paper is to provide insight into the issue of enterprise social networking (ESN), other collaborative tools , and instruments of social interaction that can facilitate users their individual work tasks as well as contribute to the overall increase in enterprise efficiency. Futhermore, it offer the familiarization with their available functions and features, robustness and simplicity, advantages and disadvantages. It also offers practical guidance for the implementation of enterprise social networks, or other instrument of enterprise social interaction and what to avoid. The entire paper is conceived to three parts that are logically linked. The first part is theoretical, which is discussed fundamental issues what are social networks about. The second part discussed the concept of corporate social networks, the issue of implementation and at the same time this paper shows the major products to the market. The third part is a survey which evaluate the use of social networking in business practice. The paper thus provides a comprehensive
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Distribution of Czech music artists after the birth of the Internet
Lappyová, Nella ; Zamazalová, Marcela (advisor) ; Řiský, František (referee)
This thesis deals with the actual topic in the world of music, distribution of music of Czech musicians after the birth of the Internet. The work is written mainly from a practical point of view, but in the first chapters the reader is also familiar with theoretical concepts such as digitization, distribution, Long -tail Theory or Digital Rights Management. After the introduction to the topic analysis of sales of albums and songs on Czech music market follows, based on the statistics of the International Federation of the Phonographic Industry IFPI. Following chapter focuses on the business models of music sales, paid music services available for the Czech market and the issue of intellectual property. There are also explored current trends in music. The final chapters deals with an exploration from the database Market & Media & Lifestyle, and author's research (questionnaire survey). Key words:
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