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Marketing Strategy Proposal for the Selected Company
Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
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Marketing Mix of Sport Club
Veselý, Martin ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The bachelor thesis is focused on the marketing mix of the company SK JeMoBu. In the theoretic part are mention needed basic terms as marketing mix, marketing environment, analysis etc. The analytic part is focused on detection current condition of marketing mix of the club. Thesis contains proposal part where are describe changes for improvement.
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Proposal to Change the Marketing Mix of the Café
Mlčková, Adéla ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with marketing mix of Jamai Cafe Dvanáctka. The work is divided into three main chapters. Basic marketing terms are defined in the theoretical part. The analytical part contains an introduction to the company and an analysis of current state. In design part, changes are proposed to improve the cafe’s marketing mix.
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User interface for asset management system
Benko, Dávid ; Orsák, Michal (referee) ; Žádník, Martin (advisor)
This thesis focuses on the development of a web user interface for an asset management system called Amfora. Amfora gathers data regarding IP addresses, services and vulnerabilities from 9 other systems. The user interface is based on three tier architecture utilizing REST API. Frontend implementation uses the Vue.js framework (TypeScript/JavaScript language) and backend implementation uses the FastAPI framework (Python language). The system has been deployed into production use in the CESNET network and presented to the security operations center team in CESNET. Amfora has significantly simplified work in solving security incidents and network monitoring.
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Autocentrum Volkswagen Group
Bigas, Alexandr ; Kotek, Jakub (referee) ; Boleslavská, Yvona (advisor)
The bachelor's thesis deals with the creation of the required drawing documentation for the DSP and DPS of the new building of the Volkswagen Group Autocentre. The work is based on the requirements of the assignment, which was submitted in the second year in the studio of industrial constructions. The work consists of an assignment, drawings, text documents, architectural study, cadastral situation and others. The addressed area is part of the cadastral territory of Komárov. The building plot is bordered in the eastern part by Hněvkovského street and in the southern part by Sokolova street. The terrain of the plot is mainly flat, on the borders with the mentioned streets it sharply approaches their level. The land is not currently being used in any way. The object is a building that is designed to enable the operation of passenger cars due to its function. The car center is made up of parts such as a showroom, service and sanitary facilities. Due to the different operation of these parts, the individual functions were physically separated. The color and material solution was chosen with regard to the technical nature of the building. In terms of layout, the object is conceptually divided into three units. The showroom includes the sale of new cars, the sale of spare parts, the provision of advice and the operation of the administrative department on the second floor. The whole service includes all workplaces dealing with repairs, washing, painting, storage and other operations. These separate operations are connected by a sanitary facility, which contains sanitary facilities for employees and customers.
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Autocentrum Volkswagen Group
Rosič, Jan ; Klement, Miloš (referee) ; Boleslavská, Yvona (advisor)
The subject of the bachelor's thesis is the development of documentation for a building permit and part of the documentation for the construction of the Volkswagen Group car center building. The proposal is directly based on the assignment of the subject BGA021 – Studio of production buildings, and follows on from the studio project processed in the winter semester of the second year. The new building is located in the Brno-Komárov district, at the intersection of Hněvkovského and Sokolova streets, and its location makes use of a lucrative position. The car center building combines a service and showroom with an administrative part. With its internal arrangement, it effectively separates these two different operations so that they do not interfere with each other and at the same time they can cooperate. Exterior, on the other hand, tries to connect these operations into a seamless whole. This is to be achieved by the repetitive verticality freely transitioning from the shading system of the showroom to the copilite glazing of the service. The internal layout of both parts of the building is designed taking into account the rapid development of the automotive industry and is maximally flexible. The showroom is intended as a monumental elevated space with an exposed roof structure and a minimum of fixed elements. The service is similarly designed as an open workshop area, only unclean or noisy operations and storage areas are separated.
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Autocentrum Volkswagen
Kunt, Michal ; Maar, Radek (referee) ; Boleslavská, Yvona (advisor)
The task of this project was to design a new building for Autocentrum Volkswagen. The architectural study for this project was already developed in the second year, within the workshop of production buildings. Now, the project has been transformed and elaborated at the level of documentation for building permit and implementation project documentation. The purpose of the building is the sale of new and servicing of used vehicles under the brands Volkswagen, Audi, Seat, and Škoda. The building site is located in Brno, Komárov, an undeveloped area bordered on the east by the busy Hněvkovského street and on the south by Sokolova street. The basic mass of the building consists of two blocks. In the main, dominant part, there is a showroom for selling new cars, administrative offices, and the facility's background. The showroom facade is made of a glazed lightweight perimeter shell, equipped with sunshades from the south to prevent glass overheating. The main entrance, oriented from Hněvkovského street, is recessed into the building, creating a new public space. The smaller part of the building houses the service for used vehicles, featuring a green roof and a facade suitable for greenery growth.
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Proposal to improve the marketing mix of the company
Stašiniak, Šimon ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with proposals for improving the marketing mix of the construction company UNA – Rodinné domy s.r.o. In the entire bachelor's thesis, I proceeded according to the theoretical basis of the work, which can be found in the theoretical part. Subsequently, I performed an analysis of the marketing mix and marketing environment of the construction company UNA- Rodinné domy s.r.o. Based on the results of the analysis of the current situation, I submitted proposals for improving the marketing mix.
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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
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