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How to make a technical speech/presentation original and impressive.
Gilyazov, Danil ; Kotásek, Miroslav (referee) ; Walek, Agata (advisor)
Velké množství učitelských technik veřejného projevu vznikla již v době kdy se lidé naučili komunikovat, toto dělá dnešní prezentaci něčím víc než pouze projevem řeči. Lidé studující lungvistiku prokázali že effectivní prezentace by se měla skládat z několika aspektů, aby zapůsobila na obecenstvo a vyvolala pocit důležitosti. V této tézy bych rád identifikoval tyto aspekty a popsal jak obecenctvo příjímá každé slovo dané prezentace.
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Theory Actions in X Chapters/Actions Theory in X Acts : Talk and Twerk
Bačíková, Alžběta ; Sterec, Pavel (referee) ; Rathouský, Luděk (advisor)
The result of the project is a short video documentation of reciprocal lesson given by the twerking instructress and the teacher of the rhetoric. We can easily observe how the smart nonverbal choreography of speech is joining the erotically explicit dance. Women bodies are shot by camera during the training. They exercise proper breathing techniques first, then nonverbal expression and finally they try to articulate diverse notions on twerking. After the rhetoric lesson is given, they change the positions of teacher and the person being taught. It's time to learn how to twerk. In the final sequence we can see both women performing short twerk choreography on hip-hop music track made originally for the project.
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Persuasive Language Used in Presentations by Information Technology Students
Vlachová, Monika ; Walek, Agata (referee) ; Ellederová, Eva (advisor)
Cílem této práce je vymezit koncept rétoriky a persuasivního jazyka. Práce začíná rétorickou analýzou a definuje rétorickou situaci. Dále poskytuje informace o umění přesvědčování, jeho historii a použití. Těžištěm práce je přehled charakteristických persuasivních prostředků, který se zaměřuje nejen na používání persuasivních jazykových struktur, ale také specifickou slovní zásobu. Analytická část této práce převádí teorii do praxe prostřednictvím podrobné analýzy a srovnání persuasivních prostředků používaných studenty informačních technologií v odborných prezentacích. Zabývá se persuasivními strategiemi, jakými jsou emoční důraz v řeči, používání osobních zájmen, spojovací výrazy, trojice slov nebo lichocení.
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Covert Racism in Presidential Campaigns: Exploiting Racial Prejudice by George H. W. Bush in the 1988 Elections
Cajkář, Jakub ; Sehnálková, Jana (advisor) ; Kozák, Kryštof Přemysl (referee)
This master's thesis examines the rhetorical strategy of the Republican Party in the presidential campaigns in the second half of the 20th century while its main part analyzes George H. W. Bush's campaign in 1988. This research aims to ascertain whether Bush's campaign carried racist features and whether the Republican candidate exploited the racial prejudice of white voters toward African Americans. Firstly, the thesis briefly outlines the history of racial discrimination in the United States and explores the presidential campaigns of Republican candidates who perfected the strategy of dog whistle politics when they enticed white constituents while sacrificing African-American votes by using implicit racial allusions that connected Blacks with words of negative connotations like "crime", "drugs", "law and order", or "welfare queens". Afterward, the thesis focuses on the strategy of Bush's presidential campaign in 1988. It analyzes some of the negative television commercials which strived to weaken the Democratic nominee Michael Dukakis and make him appear soft on crime. Predominantly the "Willie Horton" ad, which abused the story of an African-American man convicted of murder, helped to create this narrative. The study concludes with an analysis of speeches that George Bush delivered throughout...
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Rhetoric of US Foreign Environmental Policy: Case Study of the Paris Agreement
Štěpařová, Tereza ; Hornát, Jan (advisor) ; Fiřtová, Magdalena (referee)
The Paris Agreement represents a landmark international environmental agreement that received extensive political, journalistic, and academic attention, and the United States played a key role in the negotiation process. This thesis presents a comprehensive overview of determinants that can impact the U.S. approach to international environmental politics, and it focuses on a detailed discourse analysis of U.S. federal political elites' rhetoric on the Paris Agreement, comparing two time periods - the second term of the Obama presidency and the Trump administration. The analysis demonstrates a strong alignment of political ideology with partisanship, dividing the Democratic and Republican argumentation into rhetorical opposition, and proves the significant influence of the highly polarized two-party system on the U.S. environmental rhetoric. However, applying Putnam's two-level game framework, the case study also demonstrates that even Democratic politicians approached pragmatic rhetoric on topics such as the U.S. economy, economic growth, or U.S. leadership, and employed creative narratives that addressed the pragmatic concerns of the American public to gain support for their progressive foreign policy agenda represented by the Paris Agreement in the end result. The paper presents the rhetorical...
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Polyphony in dialogical texts
MACHULOVÁ, Magdaléna
The thesis deals with the analysis of advertising texts and audio-visual recordings with a focus on their argumentation and polyphony. The theoretical part characterizes the advertising genre from a linguistic point of view, focusing on its structure and argumentation. In the practical part, six advertising messages are analysed, three of them are static and three are audio-visual. Finally, the contribution and conclusions of the Theses are evaluated and further possibilities for future research are proposed.
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Discursive annihilation of negative implications as a method of defence of enhanced interrogation techniques
Janovec, Adam ; Karásek, Tomáš (advisor) ; Ludvík, Jan (referee)
The thesis, entitled Discursive annihilation of negative implications as a method of defence of enhanced interrogation techniques, presents a qualitative content analysis of the public rhetorical output of U.S. government officials in order to identify the mechanics by which they attempted to advocate enhanced interrogation techniques. In addition to providing context for the conditions under which enhanced interrogation techniques were developed, the thesis provides insight into the nature of the controversy surrounding them, which made the entire issue one of the most critical topics of the George W. Bush administration. The extent of the negative public response toward the revelation of the deployment of interrogation techniques with incorporated elements of physical violence in questioning sessions conducted by U.S. security forces led to the need for an immediate response by senior government officials. In order to mitigate the potential impact on the legitimacy of state institutions, their leaders have resorted to transform the existing political discourse through the use of a variation of linguistic figures in their rhetoric. The most significant component of the thesis is represented by the analysis of a set of written outputs of selected representatives of the state and state security...
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The Role of Understanding in Latin Rhetoric
Golian, Richard ; Doležalová, Lucie (advisor) ; Synek, Stanislav (referee)
The thesis deals with understanding in the rhetorical art of Marcus Fabius Quintilianus, Marcus Tullius Cicero, and the author of the Rhetorica ad Herennium, how they understood their art and how they took into account comprehension on the part of the listener. The starting point of the investigation is phenomenological. It is based on Martin Heidegger's definition of the phenomenon of interpretation from Being and Time. The structure of practical interpretation and the fore-structures in which each interpretation is grounded are traced in theoretical texts of rhetorical art. This allows for a deeper analysis of the understanding that speakers mention and for capturing understanding even where they are not explicitly thematized. The analysis of the texts is divided into two parts. The first deals with understanding on the part of the speaker. The connection between the practical interpretation of rhetoric and the convergence of Roman rhetorical art and philosophy is shown. The second analytical section is devoted primarily to the listener's understanding, the connection of interpretation to attunement and proof. It traces the role that understanding plays in what takes place between the speaker, his adversary, and the listener, and how the listener should understand what is being used against him...
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Evident and Hidden Manipulation in Political Speeches of Socialistic Era
Švejda, Zdeněk ; Janovec, Ladislav (advisor) ; Schneiderová, Soňa (referee)
This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.
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Rhetoric - an important element in teaching
Ivančo, Tomáš ; Šafránek, Jiří (advisor) ; Frainšic, Michal (referee)
Title: Rhetoric - an important element in teaching Objectives: It is a summary and presentation of important rhetorical skills necessary for attracting students to teaching. Creation of speech and rhetorical exercises through which we can improve rhetorical skills. Methods: We used the method of literature retrieval from books. Results: Important principles of rhetorical speech. Preparing the speaker, articulation and breathing skills, speech teacher - animator. Keywords: rhetoric, communication, verbal, nonverbal, articulation
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