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Proposal to improve the marketing mix for new product of the company DITON s.r.o
Ouroda, Petr ; Adamová, Ivana (referee) ; Havíř, David (advisor)
The topic of this bacherol thesis is a proposal to improve the marketing mix for a new product of DITON s.r.o. The work is divided into three parts, where in the first part we will analyze in detail the theory of marketing, marketing mix and its tools. In the second part we will deal with the analysis of the current setting of the marketing mix in the company DITON s.r.o. and its application to the newly included product in to the assortment. The final part will be devoted to proposals to improve the marketing mix of the company, in order to increase the sales volume of the new product.
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Proposal to improve the marketing mix of the company
Mikulec, Martin ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis focuses on the analyzing of the marketing mix of a company that specializes in the production of custom-made furniture. In the first part are explained basic theoretical concepts from the field of marketing. In the second part is anylyzing the current state of the company's marketing mix based on the analysis of the current state, the third part of this thesis makes suggestions for improving the marketing mix.
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Proposal to improve the company's marketing mix
Pokorný, Jakub ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This thesis deals with issues in the field of proposals for improving the marketing mix of a selected company in order to expand markets. It is divided into three parts. The first part is focused on the theoretical definition of individual terms and analyses. The second part is focused on the analysis of the company, both from the external environment and the internal environment. The final part of this work is devoted to suggestions for improving the marketing mix based on the analyzes from the previous part.
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Marketing Mix Proposal of Newly Emerging Business Activity
Husáková, Tereza ; Havíř, David (referee) ; Milichovský, František (advisor)
The master's thesis focuses on the creating of marketing mix a newly emerging business planning to enter the market. Initially, the main objective is defined, along sub-goals for its achievement, and the processing methodology is described. Building upon the theoretical insights in the first part, these findings are applied to a specific business introduced in the second section. The final third part is dedicated to proposed solutions derived from the practical section.
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Proposal to improve the marketing mix of a selected company
Cahlík, Petr ; Havíř, David (referee) ; Milichovský, František (advisor)
This bachelor's thesis focuses on examining the present marketing strategies employed by Svoboda Sklenářství s.r.o. The theoretical section delves into fundamental marketing principles and the marketing mix, which are then put into practice by analyzing the chosen company in the subsequent analytical section. Additionally, the practical segment offers suggestions for enhancing the current marketing mix and optimizing promotional efforts, aiming to strengthen market standing and attract fresh clientele.
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Proposal for the value propostion development
Hudec, Patrik ; Andrýsková, Jana (referee) ; Zich, Robert (advisor)
Táto bakalárska práca sa zameriava na tvorbu hodnotovej ponuky spoločnosti, ktorá zabezpečuje profesijný rozvoj učiteľov základných a stredných škôl na Slovensku. V teoretickej časti sú vymedzené teoretické koncepty súvisiace s tvorbou hodnotovej ponuky. Analytická časť sa zameriava na kľúčové interné a externé faktory a zainteresované strany ovplyvňujúce podnikanie spoločnosti pri tvorbe hodnotovej ponuky. Návrhová časť práce kombinuje získané vstupy pre definovanie novej hodnotovej ponuky podniku s odporúčaniami pre jej implementáciu.
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Sales Promotion and Advertising of Company
Di Pietro, Luca ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor's thesis deals with the marketing communication of a specific bakery company with a focus on advertising and sales support. All information about the company was provided mainly from interviews with the owner of the business and his employees. The work consists of three parts. The first part focuses on the theoretical description of the information needed to understand the rest of the work, the second part analyzes the company itself and its surroundings. In the final, design part, there are provided suggestions and recommendations for improving current marketing communication
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Sales Promotion and Advertising of Company
Procházková, Lenka ; Leichmannová, Tereza (referee) ; Mráček, Pavel (advisor)
This bachelor's thesis deals with the marketing of define company whose main business is the sale and distribution of fish and fish products. The work is divided into 3 main parts. The introductory theoretical part clarifies the basic concepts and tools used by marketing communication and sales support. The second part summarizes the current situation of the company, which is evaluated based on analyses. The last part of the thesis contains its own suggestions for improvement, which might have a positive effect on the company in sales support and advertising.
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Proposal for Changes to the Company's Marketing Mix
Křivánek, Tomáš ; Juřica, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of the company OSVIT PROJEKT s.r.o. The theoretical part tells us the definition of the concepts of the marketing mix and the analyses needed to make proposals that will lead to the improvement of the company. The analytical part contains an analysis of the current state of the company and its marketing mix. The propositional part presents suggestions for changes that will improve the current state of the company and its marketing mix.
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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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