|
|
Proposal of on-line marketing stratégy for e-shop
Jiroušová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The thesis is focused on the marketing strategy and its proposal in the selected company Escapeza s.r.o. It is divided into three parts. The first part describes the theoretical foundations based on professional publications from various authors who specialize in the field of marketing and marketing strategy. The second part discusses the analysis of the current marketing setup in the selected company and the impact of internal and external factors. The final part of the thesis outlines the proposals for the company's marketing strategy.
|
|
|
Sales Promotion and Advertising of a Specific Café
Vodehnalová, Hana ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for the café facility Kavárna v parku. It deals with marketing communication, focusing mainly on the areas of sales promotion and advertising. The theoretical part describes basic concepts from the field of marketing, including marketing communication, advertising tools, sales promotion, and customer behaviour. The analytical part of the thesis is aimed at describing the current state of marketing communication, exploring customer preferences, and the competitive environment. The proposal part of the thesis includes specific recommendations for improving the business's marketing strategy, with these recommendations based on the business analysis.
|
|
|
Sales promotion and advertising of the company
Haraštová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor's thesis focuses on the evaluation of Flipky's sales promotion and advertising strategies. The work is divided into 3 parts, theoretical, analytical and recommendations. The first part of the thesis deals with the theoretical basis of marketing communication, sales promotion and advertising. The second part of the thesis introduces the specific company on which the thesis is focused, analyses the marketing strategies of the company and analyzes the selected market. As a result of the thesis, a comprehensive evaluation and recommendations are made to achieve the goal for the specific company, which will lead to expansion in the selected market and improvement of marketing strategies.
|
|
|
Sales Promotion and Advertising of Company
Hrdinková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales promotion and advertising of a specific retail unit, namely the Studio zdravého spánku in Slavkov u Brna. The thesis is divided into three parts. The first part contains the theoretical knowledge that forms the basis for the remaining two parts. The second part of the thesis deals with the presentation of the selected retail unit, analyzes the current marketing situation and at the same time includes competitor analysis. The last part presents the proposals for improving the marketing communication of the company in question.
|
|
|
Sales promotion and advertising of specific driving school
Holbová, Daniela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on marketing communication of driving school, with a focus on advertising and sales promotion. Terms and methods related to marketing and communication mix are defined in theoretical part of this work, which are further used to analyze specific driving school and its competitors. The last part of this work focuses on proposing specific suggestions that aim to improve marketing communication of this driving school.
|
|
|
Sales Promotion and Advertising of a specific Business
Coufal, Matouš ; Žitný, Filip (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the issue of marketing communication, in particular on the sales promotion and advertising of the freelancer Matouš Coufal. The thesis is divided into three parts. The first one is focused on the theoretical knowledge that forms the basis for the following parts of the thesis. The second part analyses and evaluates the current state of the selected freelancer, including an analysis of the communication mix and competitor analysis. The last part consists of proposals for improving the marketing communication, which are based on the analyses performed in the second part.
|
|
|
Advertising and Sales Promotion of the Basketball Club BK Vyškov
Slouková, Daniela ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the marketing communication of the Basketball Club Vyškov, z.s., especially the issue of advertising and sales promotion. The first part focuses on explaining the theory, especially in the field of marketing, communication mix, advertising and sales promotion. In the analytical part, the thesis focuses on the introduction of the club, its analysis of the current state, the analysis of the competition and the marketing research itself. In the proposal part, I come up with my own suggestions for improving marketing communication to help build the club's brand and spread awareness. I draw on the findings that have emerged from all the analyses carried out and also from my own experience gained from working in the club.
|
|
|
Sales Promotion and Advertising of Company
Havránková, Leona ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of sales promotion and advertising of the company AD Gastronomie AG, which manages an Irish pub. The thesis starts with a theoretical part, providing a knowledge base for the following analytical part. The purpose of the analytical part is the introduction of the company and an analysis of its current marketing situation. The results of the partial analyses will then determine possible recommendations for the company. Implementing those recommendations should lead to the improvement of the sales promotion and advertising, which would result in an inflow of new customers and securing the regular customers.
|
|
|
Sales Promotion and Advertising of a Specific Gastronomic Establishment
Kashkova, Darya ; Pavláková Dočekalová, Marie (referee) ; Mráček, Pavel (advisor)
This bachelor's thesis deals with the issue of sales and advertising support for the company Gourmet Family, which deals with restaurant operations. It is mainly focused on sales promotion and advertising tools used by this company. In its first, theoretical part, key terms are explained. As part of the analytical part, detailed analyzes are carried out that relate to the current state of the company. In the final part of the work, based on the performed analyses, improvements will be proposed that should positively affect sales by increasing the number of new customers and satisfying their needs.
|
|
|
Proposal for Expanding the Company's Marketing Communication
Doseděl, Dominik ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The main objective of the thesis is to elaborate proposals for the extension of the current marketing communication of the company Vranovská pláž s. r. o. to achieve higher visitor numbers. In the first part the aim of the work, methods and procedures of processing are set. The second part defines the theoretical concepts needed to understand the work. In the third part, the analysis of the company is made and thanks to this knowledge, in the fourth part, measures for improving the communication mix are proposed.
|
guest ::
