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Media education in Prague high schools from the perspective of students and teachers
Navrátilová, Tereza ; Odstrčilová, Klára (advisor) ; Jirák, Jan (referee)
The aim of this master's thesis was to inquire into media education in Prague's high schools using the qualitative methods from the point of view of its two main participants - students and teachers. The main reason for focusing on these students was that they achieved the highest scores in media literacy among their peers from Czechia. For the purpose of the analysis, data were collected using in-depth semi-structured interviews with teachers from Prague's high schools, a focus group with second-year students from Gymnázium Na Zatlance, and an online questionnaire that was completed by 55 students from several high schools in Prague. The data were subsequently analyzed using the open coding method and thematic analysis. The results indicate that despite being classified as cross cutting topic in the Framework Education Programme by the Ministry of Education, more than half of the respondents reported receiving no media education. Furthermore, the results reveal that inclusion of media education in lectures depends mainly on the teachers and their personal motivation to incorporate it. On the other hand, teachers feel that they lack sufficient space and support from the school management. When media education is present in schools, it is mainly treated as a cross cutting topic rather than a...
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Avengers and their Fandom Perception
ŠURANSKÁ, Barbora
The Bachelor thesis on the topic Fandom Perception of Avengers have been focused especially at the final product of a specific fandom, in the form of shared fan art on social media. The first part is focused on the theoretical side of fan. I pay attention to its history and gradual progression. I'm trying to introduce the fan studies that have a tradition at universities of the United States of America and slowly making their way here in the field of media, television and cultural studies. In the next two chapters, I define the categories of fandom and types of fans and non-fans, about expend level of the activity. Then, based on typical fan activities by marked academics, I wrote down several practices. At the end of the theoretical part I discuss the three most important works wrote by Henry Jenkins, Matt Hills and Paul Booth, on which are build fan studies and are often quoted. In the second part, I will take a closer look at two works focused on the hypersexuality of female comic books characters from The Hawkeye Inititative website and a "race" man, Black Panther by Reginald Hudlin, Afroamerican author. I will analyze a video about physics milestones Marvel Universe filmed by the University of Minnesota physicist Jim Kakalios, who uses some scenes to explain various facts in his lectures. After that I will look at the main headline scenes that led to the end of the four phases of the Infinity Saga, popular conspiracy theories of forums such as Reddit, and at the finish add a few examples from Czech fan work on YouTube and shared art on Facebook, etc.
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Gender Stereotypes in Japanese Anime on the Example of Films Made by Studio Ghibli
Říhová, Pavlína ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
This master thesis examines representation of women and men in Japanese anime on the example of films by the Japanese Studio Ghibli. The aim of the work was to find out whether and possibly how gender stereotypes are reproduced, whether these stereotypes change over time and what is related to their possible immutability. The research was conducted as a part of case study. Using grounded theory, all Ghibli Studio films were analysed and five main categories were created. The results of the analysis were compared with the findings of another research on a similar topic.
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The Analysis of "Věda" Supplement of Lidové noviny Daily 1997-2012
Šafránek, Jakub ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work offers a longitudinal analysis of the "Science" section in Lidove noviny in between years 1997-2012 as well as the theoretical background for science journalism in the Czech republic. In the theoretical part you will find discourse analysis for both of general journalism and science, which is completed with the description of science journalism which bridges the gap between the former two discourses. The analysis of science journalism and its forms in the Czech republic follows. Then the press title Lidove noviny and its "Science" section are presented. The latter part of this work concerns with the longitudinal analysis of this section, which is based on foreign studies as well as on the interview with Josef Matyas, the editor-in-chief of the "Science" section. Results of this analysis are put together with the theoretical expectations and some interesting questions for further examinations follow.
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On the Relationship Between Metaphor and Technology: a Comparative Study on Nanotechnology
Kotlík, Pavel ; Hájek, Martin (advisor) ; Vincent, Bernadette Bensaude (referee) ; Konrad, Kornelia (referee)
At the turn of the millennium, the most developed countries began to take interest in nanotechnology, that is, technologies defined by their precise nanometer-level functionality, but also by their substantial, realised, or anticipated changes in industry and medicine. At the European policy level, nanotechnology has become part of the pan-national governance principle, accompanied however by low public awareness of the benefits and risks. Nanotechnology engenders gradual, albeit very controversial transformations where actors adopt various communication strategies. The dissertation presents an analysis of the relationship between metaphor and nanotechnology. Neither metaphor nor nanotechnology is a neutral resource to be freely exploited, but both have significant implications for the strategic efforts of actors who use them. The study has the objective of exploring the social representations of nanotechnology in the various local (cultural) contexts of their medialisation and investigating the isomorphism which exists between metaphorical structures and the evolution of nanotechnology controversies. The theoretical part considers the role of metaphors in constructing social representations of nanotechnology and in translating between there and then and here and now. These representations and...
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Approach to University and Non-university Media Studies in the Great Britain and Germany
Brejlová, Iva ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
This Master thesis called Approach to university and non-university media studies in the Great Britain and Germany: A comparative study compares the approaches of Great Britain and Germany to tertiary education, which is thematically linked to the media. The thesis shows specific concepts in this field of study in two different environments that have developed under different historical circumstances and as a result of different processes of adoption of media studies as a university subject. The boundaries of this subject are not specifically stated, which provides countries with an opportunity to put their own concept into this subject. This thesis examines tertiary education connected to media institutions of higher education, within individual study programs, in leading professional publications, in the national assessment of educational documents and in approach of multinational organizations. The text defines relevant bodies and syllabi, identifying core competences of graduates of these studies, the processes through which they become experts and educational activities connected to media education. The thesis analyzes differences, expectations and methods in the documents using an in-depth analysis. The core question is whether the approaches of the Great Britain and Germany remain different...
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Context of agenda-setting in the context of Czech media studies
Nečas, Vlastimil ; Jirák, Jan (advisor) ; Just, Petr (referee) ; Šubrt, Jiří (referee)
This dissertation thesis follows from a wide stream of considerations of the relationship between the mass media, public and politics; in particular detail, it deals with a specific concept which attempts to grasp, model and empirically examine this relationship. The main goals of the thesis can be in short divided into two interrelated areas. The first aim is to introduce the concept of agenda setting to the Czech academic environment, with its theoretical, terminological and research frame for an analysis of relationships between the mass media content, dynamics of public opinion, and the political sphere. The second aim is to analyze how agenda setting processes are theoretically grounded and studied in the Czech social studies. The theoretical part of the thesis is structured according to two perspectives: diachronic and synchronic. In the diachronic perspective, I try to grasp the social context and historical origins of agenda-setting as a concept, its development, main trends, and developmental lines. This way, I move forward to the synchronic perspective and describe academic grounding of agenda-setting; I give a detailed analysis of the present level of the agenda-setting research and the main research areas through available classifications. The second fundamental area of the dissertation consists...
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Media pedagogy as a field of study
Mackenzie, Karolína ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The diploma theses focus on Media pedagogy as a field of study. It analyzes the educational frameworks for primary and secondary schools which focuses on topic of media. By this it analyzes the possibilities of education for Czech teachers and feature educators. The result is the intersection between requirements of frameworks and current educational possibilities for teachers. Firstly it describes topics that are covered by czech educational systém described in educational frameworks, then it analyzes topics that suppose to be covered but are not provided by current offer of courses. The topics that are demanded by the frameworks are compared with possibilities introduced by foreign universities. By that it introduces programs and subjects that can be an inspiration for czech educational systém. The intersection provies key subjects and topics that can be helpful as a proposal of new college degree Media pedagogy which could prepare czech media education teachers for their subject. Provided structure reflects current demands introduced by frameworks as well as modern didactics in the field of media education and trends in media studies.
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Representation of Syrian refugees in the Turkish mainstream media
Öztaş, Uygar ; Bauer, Paul (advisor) ; Váška, Jan (referee)
There has been an increase in the number of people migrating around the world in recent decades. The main reasons for this migration are mostly social pressures, conflicts, and wars. With the Arab spring, which showed its effect in the early 2010s, a civil war arose in Syria. With the civil war that had its influence in Syria in 2011, thousands of people had to take shelter in Turkey. With the rapid increase in Syrian refugees who took refuge in Turkey, this issue has become vital in Turkey's agenda. Many studies on the media and the representation of immigrants and refugees show that these groups are often negatively represented. In this research, news about Syrian refugees published in Cumhuriyet, Hürriyet, and Sabah newspapers, among the best-selling newspapers in Turkey, are examined. In addition, the fact that the three selected newspapers have different political stances, this situation adds sample diversity to this research. June 2011 - March 2012 and June 2016 - March 2017 constitute the times of the sample. The first time sample represents the early times of both the Syrian Civil war and the arrivals of Syrian refugees in Turkey. In contrast, the second time sample represents the time that Syrian refugees are more integrated into Turkish society and not a new subject for Turkey anymore....
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Sexual harassment in the media sector from the female journalists' perspective
Šubrtová, Zuzana ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This master thesis focuses on the issue of sexual harassment in the media sector from the female journalists' perspective. Our goal was to investigate the emotional experience of journalists who were victims of sexual harassment. The methodology of research was thematic analysis. We analysed testimonies from eight respondents who currently work or worked in journalism. Few interesting concepts arise from the analysis, such as role of the power asymmetry or sexual objectification of female journalists. In conclusion, we defined specific aspects of sexual harassment in described sector and impact on the journalists' work reality.
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