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Linguistic analysis of weather forecasts as an informative text. Action research
Zítka, Martin ; Hájková, Eva (advisor) ; Janovec, Ladislav (referee)
1 ABSTRACT This thesis is named Linguistic Analysis of weather forecasts and is divided into two parts, theoretical and practical. In the first part of this thesis readers can find general knowledge of field of media: the term media communication is defined, specifics are described, it is talked about a media product, content and meaning. After that we mention media audience with respect to the pupil as a special type of recipient. The following is a characteristic of television weather forecasts within the media communication and analysis of its typical means of expression. The last part of this section is the description of the school curriculum, especially the media education, because the research was made in the schools and the main goals of this thesis were based on requirements of curricula of the Czech Republic. The second part presents the motivation of investigation and the method of the action research that was chosen. The largest part of this section is the part containing the whole evaluation and interpretation of the results of particular activities, both propaedeutic and proactive with the media product. The main goals of this thesis are the development and subsequent application of an action plan with projected activities for the Czech language teachers at primary school, especially in the...
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A role of the symbol in media communication
Pečenková, Jana ; Kladný, Tomáš (advisor) ; Poštulka, Filip (referee)
My thesis is devoted to the topic of symbols in media messages. I choose this topic mainly because I work in media communication, specifically in the field of public relations, and that is why I wanted to focus on the area that is close to me not only professionally. Symbols are one of the signs whose meaning depends on the cultural or social context and the value system. My intention is with the help of various methods of semiotic analysis to show how media messages are full of symbols and that we are often not aware of their meaning and affect on us. Media messages are all around us, and thus we are confronted with them every day. It is important to be aware of their meaning because they are part of our cultural environment and thus they affect us backward.
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Perception of controversial ads in today's society: What does controversial ad say about the society?
Vejborná, Hana ; Tuček, Milan (advisor) ; Paulíček, Miroslav (referee)
Advertising is a reflection of society. At the same time, it has impacts on society. This diploma thesis looks at advertising as an important social phenomenon. Based on the examples of controversial commercials, it deals with relationship between advertising and society. The main objective of this work is to explore the relationship of controversial commercials and society. With the use of qualitative research methods the author examines how the contemporary society is reflected in the communication of controversial commercials and whether our society is affected by them. For clarification purposes, this diploma thesis first identifies relevant terminology and sets the difference between key concepts, ie., advertising and controversial commercials. Moreover, the theoretical part of the thesis deals with the mutual relationship between advertising and society. Based on the analysis of the Grounded Theory the author acknowledges that the controversial commercials are in fact a reflection of society. Controversial commercials are communicated to their target groups in a common manner that is easy to understand. Yet, their presence in society is not always considered as acceptable and appropriate. In conclusion, this diploma thesis is devoted to the elaboration of the mutual relationship between...
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Digitizing of video and radio broadcasting in the Czech republic
Endris, Petr ; Slámová, Hana (advisor) ; Mašek, Karel (referee)
Cílem bakalářské práce je podat ucelený přehled procesu digitalizace televizního a rozhlasového vysílání v České republice. V úvodu jsou vysvětleny základní pojmy. V druhé kapitole je pojednáno o televizi jako novém médiu a o funkci médií ve společnosti. Třetí kapitola je věnována standardům a specifikacím digitálních zařízení. Jsou zde popsány televizní normy, rozdíl mezi HDTV a SDTV. Jsou také popsány možnosti příjmu vysílání v HD kvalitě a interaktivní služby. Čtvrtá kapitola je věnována institucionálnímu zabezpečení digitalizace - konkrétně Českému telekomunikačnímu úřadu, Radě pro rozhlasové a televizní vysílání a Národní koordinační skupině. V páté kapitole je vysvětlen samotný průběh digitalizace televizního a rozhlasového vysílání [Autorský abstrakt]. Powered by TCPDF (www.tcpdf.org)
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Forms of Addressing in Czech TV shows
Škodová, Kateřina ; Hirschová, Milada (advisor) ; Schneiderová, Soňa (referee)
Résumé The thesis deals with addressing in Czech TV programmes such as talk-shows. There are 54 programmes broadcasted in 2012 and 2013 that were analysed. Firstly, the term "addressing" is defined as well as its functions. Secondly, the thesis is focused on various kinds of addressing (direct and indirect addressing in particular), the relationship to vertical social distance and the frequency of honorifics. According to the analysis of selected TV programmes (the programmes are characterized, the results of the analyses are summarized in tables in the Summarizing protocols), it is described how the incidence of individual types of addressing is related to the type of the programme (talk-shows compared to political debates or conventional interviews etc.). The selected way of addressing largely defines the nature of communication used in the programme. In certain programmes the way of addressing is strictly formal (OVM), in other programmes the way of addressing is being "negotiated". The television is an influential media and its communication conventions are transferred to interpersonal communication - especially the growth of informal addressing can be observed regardless of the fact if it is a genuinely informal situation or a communication strategy that is aimed at having a pleasant conversation. Key...
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The Use of Media to Create a Media Image of Jaromír Nohavica
Němečková, Petra ; Köppl, Daniel (advisor) ; Štechová, Markéta (referee)
The intention of this work is to approach the practice used in the creation of the media image of the singer-songwriter Jaromir Nohavica. The first chapter defines the conception of public relations, personal marketing, the phenomena of image and reputation. The second chapter focuses on Jaromir Nohavica's career from the beginning until the year 2010. The third chapter is devoted to an analysis of statements and actions of Jaromir Nohavica in relation to the creation of the media image, media communication and personal marketing. Music record sale statistics published by the International Federation of Phonographic Industry, results of the Academy of Popular Music Awards (Akademie populární hubdy), Český slavík and Žebřík are used as examples of the impact of his self-promotional activities. The aim was to map the processes of communication and marketing activities of Jaromír Nohavica and their impact in practice. This thesis should serve as a guide for those interested in personal marketing and public relations, the creation of media image and their effectiveness.
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Taboo and noa in communication. Realization of linguistic taboos in the print media
Junková, Anna ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
Taboo and noa in communication. Realization of linguistic taboos in the print media. This thesis deals with issues of the taboo and noa in language and communication. The core of this thesis is to identify the essential tabooed themes in contemporary society and ways of their linguistic realization in the print media. In the theoretical part of this thesis is the first explained substance of the terms such as taboo, noa, communication and linguistic taboos with regard to the interrelations between these terms. In the empirical part are then defined tabooed themes occurring in the concrete texts of the diary Mladá fronta DNES and Blesk and of the periodical Rytmus života and ways of their linguistic grasping. The thesis focuses above all on the manifestations of speech restrictions in the lexical plan of the language.
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Criteria for selection of reports from the European Parliament in the Czech dailies
Šponerová, Klára ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Master Thesis "Criteria for selection of news from the European Parliament into the Czech media" deals with the factors that affect the classification of reports about events in the European Parliament in the Czech print and online journals as well as defining characteristics that are typical for these reports. In the theoretical part presents political and media communication and logic and goes to the main concepts of news production, such as agenda setting, framing and priming. This Thesis is also about media and intermedia agenda and presents the information already known concerning the relationship between the European Union and the media. Research is a part of practical section. It's aim is to map by content analysis the characteristics typical for reporting about the European Parliament as a specific institution of the European Union. Further aim is the verification of assumptions based on previously conducted research abroad focusing on the theme of the EU. Trying to better determine what characters show mass media content which is to the Czech public the main source of information about European structures by large extends. The Thesis also tries to answer the question often discussed the lack of presentation of the European agenda in news media agendas, the communities of the European Union...
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Valentová, Hana ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...
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The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival
Jamníková, Lucie ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor Paper, entitled "The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival", deals with the issue of media and media communication. The theoretical part of the paper defines the basic terms such as media and communication and briefly explains their development. Predominantly, however, the paper deals with propagation as one of the forms of media communication. The main principles of successful propagation and its tools are then applied in the practical part of the paper, which focuses on analysing the specific media campaign of the SazavaFest festival. The analysis is made chronologically, from the preparation stage until its evaluation and assessment. The paper does not fail to determine the main target groups of the festival and the aims of the campaign in general. The paper concludes with the formulation of the author's own proposals for increasing the effectivity of the entire media campaign.
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