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Czech reflection of Tymoshenko case and its media representation
Musilová, Gabriela ; Šafařík, Petr (advisor) ; Zilynskyj, Bohdan (referee)
The main theme of this bachelor thesis is the media representation of the case of politician Yulia Tymoshenko in three selected printed daily newspapers - Czech papers Lidové noviny and Haló noviny and British paper The Guardian in the period 2011- 2013. The Czech papers were chosen intentionally on the basis of its political orientation. Left-wing oriented Haló noviny where was assumed that would sympathize with Russia and Lidové noviny as pro-western representative. Where was expected that will take Tymoshenko side. Through a quantitative content analysis of a total of 204 news and opinion papers, I evaluate what topics this media put to the forefront of interest and how objectively it is presented to readers. A database of individual contributions with the coding of the monitored characteristics related to the topics, the author's expression, the objectivity and the contribution sources is created for the purposes of the thesis. The evaluation and interpretation of the results takes place both descriptively within each journal and comparatively. Evaluation and determination of conclusions as well as coding of indicators are carried out following a thorough study of the historical events in Ukraine related to the case of Yulia Tymoshenko. The research part of the thesis is based on the concept of...
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Media Representation of the Yellow Vests Movement on Selected Czech and British News Websites
Drtina, Matěj ; Tomalová, Eliška (advisor) ; Váška, Jan (referee)
The media image of events fundamentally influences the perception of the world. The aim of this bachelor thesis is to answer the question whether - and if so, in what way - the media image of the French Yellow Vests movement differs between the British news sites BBC and The Guardian and the Czech iDNES and Seznam Zprávy. Bimodal research - a combination of quantitative and qualitative content analysis methods - was used to answer this question. This analysis was applied to a total of 272 texts published about Yellow Vests movement on the four selected news sites between November 2018 and November 2019. Based on the analysis and interpretation of its results, it can be stated that the media image of the Yellow Vests movement provided by the BBC, The Guardian, iDNES and Seznam Zprávy is different. This finding corresponds to the fact that the media representation of an event is based on a selective process, and therefore an identical or almost identical representation of reality created by different media cannot be expected. However, in many of the analyzed aspects - such as timing of information, the occurrence of key phrases, the occurrence of key personalities and others - the difference is not significant and the results can be interpreted as evidence of the media homogenization trend.
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Media representation of female doctors' status in the Czech Republic
Hejlová, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The diploma thesis "Media Representation of Female Doctors' Status in the Czech Republic" focuses on how the media reflects the trend of feminization in medicine. It discusses what aspects affecting the female doctors' status are accentuated by the media and whether the media representation of female doctors' status in mainstream and professional media differs. Indeed, surveys show that female doctors in the Czech Republic face discrimination due to persistent negative stereotypes about the unsuitability of women particularly in surgical fields. They are disadvantaged due to the assumption of pregnancy and career interruption due to motherhood (Stieranková & Veselská, 2020). Using grounded theory (Strauss & Corbinová, 1999), this study qualitatively analyzes articles dealing comprehensively with female doctors' status in the Czech Republic. It takes into consideration articles that have appeared in Czech mainstream and professional media in printed or electronic versions approximately over the last eleven years. The time frame is explained and justified in the thesis. A subsequent analysis of the articles found no significant difference in the media representation of the female doctors' status in mainstream and professional media. The vast majority of the analyzed articles reflected the female...
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Media representation of deepfake
Janjić, Saška ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
This master thesis explores the media representation of deepfakes. The first part summarizes previous research followed by a comprehensive review of deepfakes, including the technology allowing for their emergence, current uses and methods of regulation and detection. The second part connects the phenomenon with important theoretical concepts such as social construction of reality and the crucial role of media in this process. The empirical part consists of research combining two methods - quantitative content analysis and qualitative critical discourse analysis. The research analysis is focused on media articles dealing with deepfakes in order to find out how the media represent this phenomenon. The results show that current media discourse of deepfakes is strongly negative as the media frame them as a security threat. This negative representation is highly speculative since journalists often invent their own stories of future disastrous consequences of the technology for national security due to lack of current examples. The findings show an apparent hierarchy of the harms posed by deepfakes which is present in media coverage, and reflects gender sereotypes and inequality in the current society. Harm in the form of non-consensual fake pornography targeting women is neglected in the media...
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The Representation Of Drug Addicts In Selected Printed Media
Kaschteová, Gabriela ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
Bachalor thesis "The Representation Of Drug Addicts In Selected Printed Media" is research of the way Czech journals (dailies Mladá fronta DNES, Právo and Blesk) issued in the period between the 1st of January 2006 and the 31st of December 2006 depict drug addicts. The first part is theoretical and it focuses, on summarizing available sources in the area of media theory (representation, stereotypes etc.) and addictology (categorisation of psychoactive substances, patterns of addiction etc.). The second, researching part consists of a research done on selected daily journals. By means of quantitative content analysis, it examines the image of drug addicts as presented in the selected media during 2006. The gathered data is interpreted and described in detail and graphs are used to represent the results of the analysis. The thesis concludes with answers to the initially defined hypotheses and a summary of the results gained from the analysis.
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Children's perception of poverty and wealth in the context of media representations
Mňuková, Dominika ; Soukup, Martin (advisor) ; Reifová, Irena (referee)
This thesis explores how children perceive extreme manifestations of social inequalities - poverty and wealth, and what role do media and media representations play in this process. Based on the literature, it is focusing on media construction of reality, media representations, and social inequalities in general, at the same time it deals with poverty and wealth in the context of perception and media representations, and it also explores the relationship between children and media. Furthermore, by analyzing the results of interviews with children the thesis directly examines how they perceive poverty and wealth and what role do media play in this process. The main finding concerning the social inequalities is that most children perceive them as legitimate and to justify them they use the method of naturalization or/and romanticization of poverty. The main finding concerning the media influence is that media affect children subconsciously and that their thoughts and attitudes to poverty and wealth correspond with media representations of the same in the media production for children.
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North Korea's media construction under Kim Jong - il and Kim Jong - un rulership
Peka, David ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
North Korea is one of the most isolated countries in the world. The media therefore play an important role in shaping the image of this country abroad. The aim of this diploma thesis was to find out how Czech online media represented the DPRK between 2010 and 2012, when the power was transferred from Kim Jong-il to Kim Jong-un. In the first part of the thesis, I qualitatively analysed 48 articles from five Czech online media: lidovky.cz, novinky.cz, iHNed.cz, respekt.cz and reflex.cz. I chose grounded theory as a research technique. However, the aim of the research was not to build the theory itself, but to conceptualize and describe the relations among the individual media representations of the DPRK. The analysis revealed that the online media reported on the DPRK mainly in connection with country's poor economic situation and with related deep inequalities between the ruling class and people. The transfer of power in North Korea was reported by Czech media in connection with Kim Jong-il's poor health. After his death, the media focused on uncertainty about the country's future. At the end of the period the media represented Kim Jong-un as the new North Korean leader, who was seeking for his own ruling style, which was based on the cult of personality.
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Media Construction of Gender-based Violence in Spanish Media
Alvarez Alvarez, Žaneta ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This thesis entitled Media construction of gender-based violence in selected Spanish media deals with how the Spanish media frame the topic of gender-based violence. The aim of this work is to identify and describe the dominant interpretive frames that the Spanish media offers in connection with the topic of gender-based violence. The starting point of this diploma thesis is the concept of media framing. The research method is qualitative analysis based on the procedures of grounded theory and uses open and axial coding. The research sample consists of selected Spanish media. Specifically, the online news newspapers El País and El Mundo and the television news stations La 1 and TeleCinco. The result of axial coding is seven categories through which the Spanish media offers the issue of gender-based violence.
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Mediating social classes in television drama Most!
Burdová, Karolína ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This diploma thesis deals with the media representation of social classes and inequalities in the popular Czech series Most!. It focuses primarily on the conception of classes in Czech society and on aspects of the construction of everyday reality through the series. It also identifies the stereotypes, which have a potential influence on the formation of the viewer's opinions and attitudes. The thesis was created on the basis of a qualitative content analysis of the series with the aid of multimodal analysis, which focuses on linguistic and visual communication of the characters. To enrich this analysis, an element of the type was also added to the analysis. This type provides a comparison the characters with the social types in Czech society. The analysis of the paper was also inspired by the project Divided by Freedom, from the year of 2019, which divided society into several classes. The paper follows this research and class sorting and applies it to the series Most!. This diploma thesis defines social classes, the way in which they are represented and how this representation forms reality through stereotypes. Thanks to the element of type in the analysis, a set of typical characteristics was recognized which connected the series and living world.
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Czech and Slovak media representation of the dissolution of Czechoslovakia
Kvítková, Alena ; Šafařík, Petr (advisor) ; Lizcová, Zuzana (referee)
The master thesis Czech and Slovak media representation of the dissolution of Czechoslovakia is concerned with the way in which media portrayed the dissolution of Czechoslovakia. Through the analysis of articles on the topic in question it examines the media image created by each newspaper respectively, by Czech and Slovak newspapers as two units and the overall image based on all of the collected data. Three Czech (Mladá fronta DNES, Rudé právo and Blesk) and three Slovak (Smena, Pravda and Nový Čas) newspapers served as the source for the analysis. Articles from two periods were collected - from the time the act on the dissolution of Czechoslovakia was passed and from the time the actual dissolution took place. The aim is to establish the overall media image of the dissolution of Czechoslovakia, but also to compare and contrast the image created by Czech and Slovak newspapers and to study their differences concerning the overall positive, negative or neutral image as well as the implemented media frames. In addition, the thesis also focuses on the different portrayal of the dissolution in right-wing and left-wing newspapers and broadsheet and tabloid press. The final confrontation of the results with public opinion surveys is also important as it proves the connection between the media agenda and...
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