|
|
The Transformation of the Political Environment in Great Britain as a Result of the Rise of Mass Media (until the 70s of the 20th Century)
Koštel, Jakub ; Kovář, Martin (advisor) ; Soukup, Jaromír (referee)
The main theme of this thesis is the relationship between media and politics in Great Britain mainly in the twentieth century. The research is based on the fact that dynamic post-war growth in technological and economical areas resulted in the development and mass expansion of new media, especially radio and television broadcasting. The main goal of the thesis is to analyze the transformation of British political environment and to verify the hypothesis arguing that this transformation was primarily caused by the development of new media. Changes in the British politics during the twentieth century are demonstrated especially by the election campaigns and methods of political communication. Another part of this work is also the brief analysis of the development of British mass media (press, radio and television) which provides an important context for achieving the stated objectives. The thesis is methodologically based on the research from fields of media history, political history and sociology which concentrates on political communication.
|
|
|
Možnosti virtuálních světu pro komerční využití
Jergon, Roman ; Pour, Jan (advisor)
Thesis is concerned by virtual worlds and possibilities of their utilization other than are their original purposes. The objectives of this paper are to confront virtual worlds with mass media and their utilization. The author wants to show that virtual worlds are in many aspects similar to mass media. The author also shows possible utilization of virtual worlds for commercial companies, non-profit organizations, research and individuals. Work shows possible options for usage of virtual worlds together with option to cooperate with providers of the virtual world. This cooperation may take two forms. Content alternation means that providers of the virtual world change items or places inside the virtual world into the form desired by client. Providers may even sell their data about events inside the virtual world, thus clients may obtain unique data about human behavior and reaction to e.g. propagation campaign. Confrontation of virtual worlds with the mass media and describing possible utilizations that come from this confrontation, make content of this paper is original.
|
|
|
Analysis of the Media Market of the Czech Republic
Roll, Jan ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The purpose of theoretical part of this bachelor thesis is to give readers an introduction about the basic terminology of media and present the historical context which have led to the shaping of the media into the form in which we know them today. Furthermore, in the theoretical part there will be characterized various media types including putting of their advantages and disadvantages. In detail, I will focus on planning of media campaigns.The purpose of practical part of this bachelor thesis is the analysis of the current state of media which are shaping the Czech media market. I will examine the state and the evolution of media market using the public outcomes of the long-term projects which are monitoring Czech media.
|
|
|
Munich Treaty as a legitimizing means for normalization in Czechoslovakia - Contribution to the influence of mass media in Czechoslovakia at the end of the 60' and beginning of 70' of 20th century
Provazníková, Jana ; Szobi, Pavel (advisor) ; Tajovský, Ladislav (referee)
This magister thesis is focused on relationships between mass media, political power and society in Czechoslovakia in the late 60' and in the beginning of 70' in 20th century and desribe the transformation of media atmosphere during the era of political changes in Czechoslovakia, that means the transformation from "liberalized" 60' due to the normalization. I find answers to these questions: What were the most important changes in medial atmosphere in the Czechoslovakia in late 60' and beginning of 70'? Were media and politics connected? How important was the influence of mass media due to the political changes and normalization? Did comunists mass medias have such great power to influence society and persuade people about the rightness of intervention? As a main hypothesis there is the claim, that mass media under the comunists influence wanted to and actually managed to manipulate with people and their opinions. The answers for questions and hypotesis are verified on the basis of a general theory of media history and studies and then specifically analyzed on the concete historical example -- Munich Treaty. Methodologically this work come out of the new political history and discussion that lead to the role of mass media in modern sotieties, and also from the latest scientific literature and archival materials.
|
|
|
Presidential elections - Russia 2012
Frolova, Ksenia ; Dvořáková, Vladimíra (advisor) ; Cibulková, Petra (referee)
The uniqueness of 2012 Presidential election campaign lies in some new trends: for the first time Internet played such an important role in influencing voters. It's not just about traditional official websites of the candidates, but first and foremost about campaigning in blogs and social networks. The opposition, including "off-system" one (which is advocating the overthrow of the ruling elite), was much more active in this field. The Internet space became the scene of this conflict, and we should expect that it would only escalate in the future.
|
|
|
The image of ethnic and national minorities in Czech mass media
MINAŘÍK, Michal
The work deals with an image of ethnic and national minorities in Czech mass media. The theoretical part defines the basic theoretical terms and briefly characterizes selected minorities in our country. It also attends to the issues of coexistence, problems of stereotypes, attitudes and prejudices. The end of this part is addressing the issues of media, media product and medial representation of minorities in the selected theme context. The practical part is based on the assumption of current media presenting the minorities mostly in a connection with negative content, for example criminality, unemployment etc. The research part is aimed at the content analysis of daily newspaper articles, that relate to chosen minorities.
|
|
|
Advertisement aimed at children and its ethic framework
VOTRUBOVÁ, Jindra
The thesis debates the issue of mass communication and one of its important parts - advertisment. It is focusing on advertisment aimed at children, describes the means and sources of its regulation - be it legal or self-regulation. It explains the workings of the Committee for advertisment and compares the legal regulation and self-regulation in Slovakia and Germany. The thesis is pointing at the need of regulation of unethical advertisments which is abusing its influence on the child consumers. It is also stressing the need of teaching children media literacy which should be the children's first line of defence against the influence of advertisment.
|
|
|
Communication and Media Portrait of our Youth
SCHNEEDORFER, Ondřej
This bachelor thesis deals with the media and communicative customs of today?s youth. It concentrates on the influence of the mass media and new media on the everyday lives of the youth. The first part of this study provides definitions of the essential terms in media communication. Moreover, this part also describes current Czech and European researches on digitalisation of the media and their influence on changes in the media consumption. The second part analyzes questionnaires, media diaries and media-abstinence diaries. According to the comparison of these documents, the present study concludes with findings on the temporal distribution of the media and communication activities during the day. The study also concerns the dominance of these activities within the school days and the weekends.
|
|
| |
|
| |
guest ::
