Original title: Potential of virtual worlds in commercial utilization
Translated title: Možnosti virtuálních světu pro komerční využití
Authors: Jergon, Roman ; Pour, Jan (advisor)
Document type: Master’s theses
Year: 2008
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: commercial utilization; Mass media; User motivation; Virtual worlds; Virtuální světy, Masová media, Motivace uživatelů, Komerční využití

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/7631

Permalink: http://www.nusl.cz/ntk/nusl-165182


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2013-11-26, last modified 2022-03-03


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