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Marketing mix proposal for a company entering the Romanian market of agricultural and forestry machinery dealers
Novotný, David ; Kubíček, Daniel (referee) ; Mráček, Pavel (advisor)
The diploma thesis is concerned with the proposal of the marketing mix of a Czech company entering the Romanian B2B market of forestry and agricultural machinery dealers. The whole thesis is divided into three parts, the first part is devoted to theoretical knowledge. The second part, the analysis of the current situation, is dedicated in detail to the introduction of the company, its current marketing mix, customer preferences survey, competitors analysis, analysis of the marketing environment and last but not least the introduction of the risks resulting from entering this foreign market. The last part, the design part, presents the proposal of the individual elements of the marketing mix, which is based on the information found in the analytical part of the thesis.
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Proposal to improve the marketing mix for new product of the company DITON s.r.o
Ouroda, Petr ; Adamová, Ivana (referee) ; Havíř, David (advisor)
The topic of this bacherol thesis is a proposal to improve the marketing mix for a new product of DITON s.r.o. The work is divided into three parts, where in the first part we will analyze in detail the theory of marketing, marketing mix and its tools. In the second part we will deal with the analysis of the current setting of the marketing mix in the company DITON s.r.o. and its application to the newly included product in to the assortment. The final part will be devoted to proposals to improve the marketing mix of the company, in order to increase the sales volume of the new product.
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Business Plan Proposal for a Company
Kratochvílová, Aneta ; Ulč, Jakub (referee) ; Konečná, Zdeňka (advisor)
Tato bakalářská práce se zabývá návrhem podnikatelského plánu a rozvojem značky Lusk, která prodává sportovní oblečení pro ženy přes e-shop a sociální sítě. Práce je rozdělena na tři hlavní části. V první části se nachází teorie k danému tématu, která je potřebná pro druhou, analytickou část této bakalářské práce. Analytická část zkoumá vnitřní a vnější prostředí této značky a její současný stav. Třetí, návrhová část obsahuje doporučení pro rozvoj značky a celkové shrnutí bakalářské práce.
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Feasibility study of Business activities
Pekař, Šimon ; Marciánová, Pavla (referee) ; Pirožek, Petr (advisor)
The main topic of this bachelor's thesis is the preparation of a feasibility study for a new board game, so that the thesis presents the basis for supporting entrepreneurs, or rejecting this plan. The work focused on three parts. The production part, which proposes ideal methods of production, according to product requirements and costs. In the second part, the thesis focuses on the analysis of the external environment using market analysis, target group, PESTLE or Porter's five forces model. The final part evaluates the economic feasibility of the project. Product marketing mix, break-even point analysis, ROI analysis and SWOT analysis are covered here. These analyzes work with information from the analysis of the internal and external environment. Finally, the balance sheet and profit and loss statement are prepared.
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Proposal for Changes to the Company's Marketing Mix
Fixová, Veronika ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on the analysis of the sale of cans on the Czech and Slovak markets. The theoretical part deals with the basic concepts of marketing and especially the marketing mix. The analytical part of the thesis is focused on the current state of the company, where proposals are incorporated based on sales analyzes and evaluated findings. The implementation of the proposals will primarily lead to an increase in the awareness of the company, which can lead to the benefit of new customers.
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Proposal to improve the marketing mix of the company
Mikulec, Martin ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis focuses on the analyzing of the marketing mix of a company that specializes in the production of custom-made furniture. In the first part are explained basic theoretical concepts from the field of marketing. In the second part is anylyzing the current state of the company's marketing mix based on the analysis of the current state, the third part of this thesis makes suggestions for improving the marketing mix.
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Marketing Communication for a Company's Expansion to a Foreign Market
Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis, divided into three parts, studies the development of a communication mix for the selected company Knihobot, s. r. o., which is currently expanding to the Austrian market. The company specializes in the sale of refurbished books. The first part includes the theoretical framework related to the studied issues. The following section is an analytical part focused on the current company's position. The former is separated into two main parts: microenvironment and macroenvironment analyses. This chapter also includes marketing research conducted using both qualitative and quantitative methods. The final part presents original proposals based on the analytical section, focusing on the communication mix for the Austrian market.
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Marketing Mix of Company
Nezhyba, David ; Markes, Radovan (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the marketing mix of a company targeting the consumer market in the USA. It includes a theoretical review serving as the basis for the analytical section. Furthermore, it contains an analytical part providing an evaluation of the current company situation. The final section consists of proposals contributing to the improvement of the marketing mix.
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Marketing Strategy Proposal for the Selected Company
Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
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Marketing communication of a specific hair salon
Cardová, Tereza ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the topic of marketing communication of a specific hair salon. The thesis is divided into three parts. The first part focuses on the theoretical background that is necessary for understanding the issue. The second part is devoted to the introduction of the company and an analysis of its current situation. The last part contains proposals for improving the current marketing communication based on the results obtained from the analyses and the marketing research.
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