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The current effectivness of bankruptcy prediction models in the conditions of Central and Eastern Europe
Honzíček, Štěpán ; Kuběnka,, Michal (referee) ; Karas, Michal (advisor)
Bachelor’s thesis describes issues of bankruptcy risk. It fleshes out key concepts related to bankrupt, introduces financial analysis like a instrument of evaluation enterprise financial situation and specifically deals with prediction bankruptcy models. Metodology of model construction is introduced and ROC curves as an efficiency testing method. Case study makes evaluation of accuracy for five chosen models in sector small and medium enterprises manufacturing industry of central and eastern Europe. Concluding part narrates possibility modification of models for accuracy increase.
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Proposal to Reduce Wage Costs by Using a Grant from the European Union
Matějka, Lukáš ; Lepka, Petr (referee) ; Heralecký, Tomáš (advisor)
The subject of this thesis is the reduction in labor costs using the grant from the European Union for small and medium-sized businesses for the company Actimmy a.s. The theoretical part characterizes small and medium-sized enterprise and its importance, the requirements for obtaining grants, and the advantages and disadvantages of outsourcing and own employees. The practical part includes a proposal on how the company can react, if it gets the grant or not, and choosing the most suitable approaches and solutions.
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Marketing Strategy of the Selected Company
Vybíhal, Tibor ; Chlebovský, Vít (referee) ; Doubravský, Karel (advisor)
The purpose of the master's thesis "Marketing Strategy of the Selected Company" is to propose a marketing strategy for a selected IT company. The theoretical part deals with small and medium companies, their definition and limitations, as well as strategic analysis, marketing strategy and marketing research. The analytical part provides an analysis of the selected company, which is focused on external and internal environment of the selected IT company. Based on this analysis a SWOT analysis is performed. Then quantitative research is performed and afterwards a specific marketing strategy is proposed based on the analytical part and quantitative research. At the end of the work, the contribution of the proposals is evaluated.
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Benchmarking, decision support tool of firm´s management
Kotková, Eva ; Dostál, Petr (referee) ; Šebek, František (referee) ; Vačkář, Josef (referee) ; Rais, Karel (advisor)
The presented dissertation work is focused on a problem of benchmarking. In particular, it deals with a role and limitations of benchmarking as a tool for company management's decision-making. The basic objective of the work is to propose a methodology of conducting benchmarking in small and medium-size companies in connection with strategic management, to raise their competitiveness and efficiency. The main contribution of the dissertation work is the proposed methodology of implementing and conducting benchmarking in small and medium-size companies and carrying out by consulting companies. The proposal of the methodology contains models of considering the suitability of implementing and conducting benchmarking, and those are the main scientific contribution of the doctorate candidate.
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Efficient communication of SMEs with geographically limited target groups
ENZ, Christian
The subject of this doctoral thesis is the communication behaviour of SMEs with a geographically defined business area. Two research objectives are pursued. Firstly, it is to be clarified whether a communication mix adapted to regional economic regions can be developed into a competitive advantage for SMEs compared to nationally or globally operating corporations. Secondly, if this is the case, a method will be developed that allows SMEs to create a more effective communication mix without particular in-house expertise or a marketing agency to be commissioned. To achieve the research objective, the behaviour of companies and consumers in the regions of Prague, South Bohemia, Nuremberg and Middle Franconia is first analysed. Based on a large-scale survey, a statistically significant dependence of corporate communication on the company's location can be identified. According to Cohen, there are also medium and firm regional dependencies in media use on the part of consumers. These dependencies provide a positive answer to the first research question. There are regional differences in media utilisation - both among SMEs and recipients. In line with Porter's competition theory, this offers optimisation potential and even the opportunity to gain a competitive advantage over nationally or internationally active market players. A further aim of the research was to develop a metric enabling decision-makers in SMEs to evaluate the available communication options without in-depth marketing expertise. As part of a literature review, the FLOW distance metric, which has primarily been used in software development to date, was identified as a suitable instrument and modified so that this metric can be used to evaluate marketing communication channels. The FLOW distance is a mathematical value quantifying an imaginary distance between the communicating company and the recipient. If the FLOW value is high, a message must travel a long way from the sender to the recipient - the communication channel, therefore, has a low level of effectiveness. The lower the FLOW value, the more efficient the means of communication. The determination of the FLOW distance is based on an easy-to-use formula - which is why the second research objective is also achieved. The significance of the FLOW distance is achieved because it takes into account the perceived intensity on the customer side. For this purpose, a consumer survey in the four target regions determines the perceived influence per communication channel. The suitability of a communication channel is also taken into account. To this end, the author quantifies the suitability of individual communication channels by employing an expert survey. In the process, 13 marketing communication channels are analysed as part of a descriptive analysis. The aspects of costs, time expenditure, personnel intensity, necessary frequency and required expertise are considered.
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Manažerská komunikace v malých a středních podnicích
ČARVAŠOVÁ, Alena
The dissertation introduces the results of the current knowledge of professional li-terature in the field of managerial communication in small and medium-sized enter-prises when introducing flexible working arangement, it also maps the situation in the investigated area in the South Bohemia in 2018-2019 and provides educational mate-rials intended for training managers and HR professionals small and medium-sized enterprises that want to introduce flexible working arangements. These educational materials can be used by lecturers during workshops designed for small and middle-sized enterprises services and thus contribute to an increase in the number of jobs with flexibility, to the discovery of potential human resources not yet actively participating in the offer on the labor market, and last but not least, to the minimization of risks associated with unsystematic introduction flexible working conditions in companies.
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Analysis of Manager's Approach to Leading People
Kocáková, Tereza ; Kuchtíková, Zuzana (referee) ; Pfeifer, Marcel Rolf (advisor)
The bachelor thesis deals with the issue of leading people in the environment of small and medium-sized enterprises, specifically in academic start-ups and spin-offs. Using a questionnaire survey, it investigates what leadership style is most used by managers in this group of enterprises, also considering the set criteria. The pilot research shows that the most used leadership style is transformational leadership, and that there are also characteristics that when a manager possesses, his leadership is more effective. Based on these characteristics, the thesis proposes a so-called matrix of manager's characteristics.
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Legal Foundation for Protection of Personal Data in SMEs in Accordance with Czech and EU Law
Ziková, Anna ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
The Diploma Thesis deals with the analysis of selected personal data regulations of Czech Republic and European Union and description of rights and obligations for controller and processor that result from those regulations. The aim of the thesis is to create recommendations for small and medium enterprises for processing personal data based on the previously mentioned assessment. The thesis is composed of three parts, a theoretical one, where the basic terms such as Business Intelligence, personal data or controller will be explained, analytical one, containing content analysis of selected regulations, and solution proposal part, where certain recommendations for small and medium enterprises will be carried out.
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Špecifiká internacionalizácie slovenských malých a stredných podnikov
Reháková, Diana
Thanks to globalization and internationalization of the world economy there arise new opportunities for enterprises. Fast development of economy puts emphasis on international trade and companies should use the opportunity to penetrate the world market. This thesis deals with the internationalization process of small and medium Slovak enterprises. The aim of the thesis is to identify the specifics of internationalization of Slovak SMEs, to define the main themes and barriers of entry of business to the foreign market and to identify the key risks related to internationalization process.
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