National Repository of Grey Literature 341 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
On-line Marketing Communication
Vybíhal, Tibor ; Kaňovská, Lucie (referee) ; Doubravský, Karel (advisor)
The purpose of the master's thesis "On-line marketing communication" is a proposal to improve on-line marketing communication of a selected IT company. In theoretical part of the thesis most important terms and methods are defined. In analytical part a selected company is characterized, macroenvironment, microenvironment, marketing and communication mix of a selected company and then a questionanire survey is elaborated. In conclusion, based on gained outputs a specific own proposals for improving a on-line marketing communication of a selected company are developed.
Evaluation of the Financial Situation of the Company and Proposals for its Improvement.
Pagáč, Peter ; Doubravský, Karel (referee) ; Ptáček, Roman (advisor)
The thesis focuses on the evaluation of the financial situation of the company GymBeam s.r.o. for a period 2016 - 2020. All the concepts that are improtant for financial situation of the company will be defined in the theoretical basis of thesis. In the practical part, based on the theoretical part, a financial and strategic analysis of the company will be proposed for improving the financial health of the company.
Analysis of Economic Data using Statistical Methods
Proroková, Kateřina ; Doubravský, Karel (referee) ; Michalíková, Eva (advisor)
This bachelor thesis is focused on evaluation of the financial situation of the company První brněnská strojírna Velká Bíteš. The thesis is divided into three parts – a theoretical, an analytical and a propose part. The theoretical part is focused on explanation of financial indicators and statistical methods. In the analytical part, calculations of economic indicators will be performed in the field of financial analysis and statistical analysis of time series. The final part will be followed by a comprehensive summary of the state of the company and its own proposals for improvement of its financial situation.
Software Application for Assessment of Selected Indicators
Jankura, Ľuboš ; Novotná, Veronika (referee) ; Doubravský, Karel (advisor)
The bachelor thesis deals with the design of software application for monitoring and evaluation of selected financial indicators of a specific company. The theoretical part summarizes the knowledge from the field of financial analysis, statistics and application theory, on which the analytical and design part is based. In the analytical part, selected indicators and the overall financial situation of the selected company are evaluated through created application. At the same time, by using the time series and regression analysis, the application allows to monitor future development of selected indicators for the next three years. The design part contains a detailed description of the created application and suggestions, how to improve the financial situation and indicators, which were evaluated as unfavorable in the analytical part.
Software Application for Assessment of Selected Indicators
Cintulová, Tamara ; Novotná, Veronika (referee) ; Doubravský, Karel (advisor)
The target of this bachelor theses is to design for a software application, which creates a detailed analyses tool of the chosen company and its selected economic indicators. The thesis consists of a theoretical part, the analysis and proposed improvements. The theoretical part provides a basic knowledge base for implementation of chosen methods and indicators. The analysis describes actual economic situation of the chosen company. Proposed improvements explain implementation of the application in language Visual Basic for Application in MS Excel. The primary outcome is a complex report of economic situation based on the chosen statistic methods and optional proposes for improvements.
Software Application for Assessment of Selected Indicators
Pavlíček, Ondřej ; Křápek, Milan (referee) ; Doubravský, Karel (advisor)
The thesis is focused on the design of a software application that uses statistical methods to assess selected economic data of the company. The first, theoretical part of the thesis explains the concept of Financial and Statistical Theory, which serves as a basis for creating own software application. In the following part, the author analyzes a specific company, its requirements, deals with the market in which it operates, and evaluates the selected economic indicators. The final part deals with the design of the application itself, which is used for data analysis and proposes solutions to improve the current situation.
Mathematical Methods in Economics
Langer, Šimon ; Doubravský, Karel (referee) ; Novotná, Veronika (advisor)
The bachelor thesis presented here is focused on the financial analysis of Technické služby Uničov, limited company. The analysis has been carried out in the VBA code programme in MS Excel, created for the purpose of the thesis. The first part introduces the theory of financial analysis and selected statistical analysis methods. The second part follows with the supporting analytical programme introduction and subsequent implementation of the financial analysis, combined with statistical analyses. Lastly, based on the outcomes, overall assessment of the current financial condition of the company is presented, followed by recommendations for optimalisation of the situation.
Assessment of the Financial Situation af a Company with Prediction of Selected Indicators with Statistical Methods
Marcinov, David ; MBA, Štefan Polák, (referee) ; Doubravský, Karel (advisor)
The master’s thesis deals with the evaluation of the financial situation of the company CS-CONT and with prediction of selected indicators using statistical methods. The theoretical part defines selected financial indicators and statistical methods such as time series, regression analysis and correlation analysis. Based on the theoretical basis, the practical part evaluates the financial situation of the selected company, predicts the possible future development of selected indicators and examines the possible dependence between some indicators. The last design part contains the author’s recommendations to improve the company’s financial situation.
Assessing Economic Situation of a Company and Proposals for Its Improvement
Ponížil, David ; Lepka, Martin (referee) ; Doubravský, Karel (advisor)
The Diplomatic thesis is focused on evaluation of economical situation of the company SLADOVNY SOUFFLET ČR, a.s., based on selected financial markers which go through statistic predictions for following to two farmer’s years. The knowledge of historical data and prediction of futures development will enable more acurate vision regarding development of the company and creation of a proposal for improvement of carrent situation.
Assessing Economic Situation of a Company and Proposals for Its Improvement
Mucha, Jakub ; Ponížilová, Veronika (referee) ; Doubravský, Karel (advisor)
This diploma thesis deals with the evaluation of the economic situation Šálek s.r.o. in the years 2013 to 2020. The theoretical part describes the financial indicators, time series, regression and correlation analysis. The analytical part contains calculations of financial indicators, some of which are subjected to static analysis, which is designed to determine the expected development of indicators in the next two years or to show the dependence between selected indicators. The last part of the thesis deals with proposals to improve the current economic situation of the company.

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