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Analysis of teaching materials for teaching media literacy in CR
Vízková, Zuzana ; Dvořák, Dominik (advisor) ; Straková, Jana (referee)
Diploma thesis deals with the content analysis of the only media education textbook, which was published in 2009. This textbook represents a teaching material for secondary school students in the Czech Republic. After the theoretical background of this topic and presentation of the curricular reform of the Czech educational systém in 2007, the work focuses on the content analysis and comparison of the textbook and recommended outputs of the Czech curricular framework. Moreover, it deals with improving core competencies of the students while teaching the media education. The didactic content of the textbook is the most concerned thing. For this kind of research the qualitative content analysis method has been chosen, using the Bloom's taxonomy of the educational goals (primarily a cognitive domain). The analysis deals with the tasks in the textbook, which are given to the students. The result of the research reflects the emphasis on memorizing data, moreover, it shows the trend of simple evaluation which do not consider the previous deeper analysis. This fact is consistent with the opinion of many other curriculum content critics in Czech schools.
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The role of social in the beginnings of the 2011 Egyptian revolution
Vrbková, Jana ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
The Egyptian 2011 revolution is presented in media - as well as statements made by organisations participating in the overthrowing of Hosni Mubarak's regime - as a social media revolution. Despite the fact that internet has been shut down on the government's order on 28th January, just after three days of street protests, therefore forcing the social media revolution to go offline. This paper describes the role of social media in the events of the beginning of the revolution via qualitative content analysis. It focuses on the official Facebook communication of two prominent anti-Mubarak organisations - We Are All Khaled Said and April 6th Youth Movement - in the period between 9th January and 11th February, from the day of first invitation to a 25th January protest to the day Hosni Mubarak resigned. I have identified following sub-themes in the revolution-themed posts: 25th January - the nature of the event, the role of the activist group, organisation, internet shutdown, safety measures, propagation, news reporting, Facebook and event evaluation. The result of my research is that Facebook - albeit important - was only one of the tools of communication, propagation and organization actively employed by both of the anti- Mubarak groups. While useful - and actually promoted as a tool to save Egypt by...
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Social meaning of physical exercise presented by some of the Czech women's magazines
Semotánová, Adéla ; Hájek, Martin (advisor) ; Řezáčová, Vendula (referee)
The subject of the thesis is meanings of the physical exercising presented in the Czech women magazines, which I explored through qualitative content analysis of the articles focused on exercising. Three relevant frames or research areas emerged from foreign literature, which became the frames of the analysis: value of the exercise related to the body, the exercise as possible social field and gender level of these practices. I was specifically interested, if the exercise is presented as activity that helps to create socially disciplined body or individually restituted body for personal needs. Or if the exercise creates specific social field - sphere with specific relationship, rules and capital and if the gender is an important factor, connected to the presentation of the exercises in magazines, focused on women. The results show that the exercise is activity that creates the restituted body so as the disciplined body. It is not possible to define, if it is specific social field. The articles content so positive indications as those, which do not comply with the social field definition. Ideal femininity and ideal woman body should be reached by exercising. This ideal woman identity varies from reader's identity, which magazines define as "common" woman. The gender is an important factor that has...
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Changing of a media coverage of the Iraq war in the Czech press in the period 2003-2008
Sabolová, Veronika ; Nečas, Vlastimil (advisor) ; Bednařík, Petr (referee)
Diploma thesis "Changing of a Media Coverage of the Iraq War ("Second Gulf War") in a Czech press in the Period 2003-2008" deals with news media position and their activities during the Second Gulf War. The goal of the thesis is to explain the media power during the public opinion influencing. This is the reason why the theoretical part of the thesis deals with a propaganda, agenda-setting function of the mass media and media framing. The Iraq war was the reaction to the September 11th 2001 events and president Bush claimed the war against global terrorism. This is the reason why the thesis deals with sociology of terrorism and connection of terrorism and the news media. Influencing of a public opinion deals with an extensive propaganda campaign of the USA and the UK politics in connection with an agenda-setting function of the mass media by political and media agendas. The goal of the analytical part of the thesis is to find media framing in Czech daily newspapers called Mladá fronta Dnes and Lidové noviny. Quantitative and qualitative research combination is focused on the Second Gulf War changing of media coverage during the six year period started by the allied invasion to the Iraq and ending by George Bush leaving a presidency.
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Media publicity of World floorball championship in years 1998 and 2008
Fejfárek, Martin ; Zamazal, Ondřej (advisor) ; Macků, Lucie (referee)
The aim of this Bachelor's thesis, called "Media interest in the World Floorball Championships of 1998 and 2008", is to compare the media image of the World Floorball Championships in 1998 and 2008 in the daily newspapers Mladá Fronta Dnes and Sport. By means of quantitative and qualitative analysis it examines how intensively the media paid attention to the World Floorball Championship and how they reported it. The comparison of media image is done among the papers in the studied years and between years 1998 and 2008. The quantitative section is focused on classification of the genre, location, use of photographs, use of graphics, etc., and the gualitative section is focused on the ocurrence of patterns, which offer a way of perception of the presented information to recipients.
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Lifestyle image in the pages magazine Květy (1960-1968)
Nováková, Radka ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
Thesis Lifestyle in magazine Květy (1960 - 1968) deals with the lifestyle in the years 1960 - 1968 in Czechoslovakia from the viewpoint magazíne Květy. The work examines how the magazine, presented lifestyle in the reference period and how they influenced the ideas of readers' lifestyles. Due to the great range of lifestyle related work has focused solely on housing, leisure and fashion. In the field of housing, work has concentrated on available housing, household furniture, decorations and articles of daily use. In the fashion most attention was focused on the clothing, hairstyles then in fashion and beauty treatments. Leisure time has been reduced to activities designed for relaxation, entertainment and distraction, prevailed in the area of recreation, sports activities and activities of various interest groups. Lifestyle in the analysis of the text was analyzed using a combination of qualitative and quantitative methods of content analysis. Quantitative analysis is mainly concerned with the development of a range of lifestyle topics. Qualitative analysis provides information about the content of a particular lifestyle topics. The paper also deals with the theoretical embedding the concept of lifestyle, a lifestyle of Czechoslovakia in the 60s 20th century, the magazine examined the...
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Political satire in printed media in election year 2006 and 2010
Štefková, Jaroslava ; Křeček, Jan (advisor) ; Šoltys, Otakar (referee)
This Thesis are dealing with analysis of political satire change during election periods in 2006 and 2010 in printed media (Právo, Lidové noviny and MF DNES). 1796 items were evaluated. In these media three artist in both years were publishing: in MF DNES it is Miroslav Kemel, in Lidové noviny Vladimír Jiránek and in Právo Vladimír Renčín. For political satire research content analysis was used, combining quantitative and qualitative methods. Defined variables are used for grouping images. The research should accept/reject five hypothesis directed to topic frequencies (domestic, foreign, non-political), politicans shown as the target of satire and political tending of particular paper. The most popular target for political satire was Jiří Paroubek former leader of ČSSD due to his nature and physiognomy. This was true for MF Dnes and Lidové noviny. In Právo no concrete politican was drawn by V. Renčín in both years. In the first place topic Election was in 2006 in all papers, in 2010 only for MF Dnes it was Nr 1. In other paper most important topics were morality and demenaurs of politicans. This Thesis confirmed that left-winged paper Právo is not tending to the righ-wing ridiculing. On the contrary, the other newspapers, Lidové noviny and MF Dnes, both being right-wing newspapers, published the...
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Right extremism in CZ 2007-2010
Půbalová, Božena ; Tuček, Milan (advisor) ; Kabele, Jiří (referee)
The thesis deals with the phenomenon of right-wing extremism in the Czech Republic during 2007-2010 which is viewed from the socio-constructivist perspective of the sociological concept of moral panic. The theoretical part focuses on definition of the terms right-wing extremism and moral panic with regard to their evolution and various approaches in social theory and also briefly describes the situation and significant subjects of the Czech extremist right-wing scene in the analyzed period. The analytic part presents media content of four selected aspects and cases of right-wing extremism as published in nationally released newspaper Mladá fronta DNES which is examined in depth using qualitative content analysis. The task of the analysis was to determine to what extent and by which specific ways the representation of these cases in given newspaper fulfills the aspects and processes of an ideal type of moral panic, represented by Klocke and Muschert's hybrid model of moral panics, and how the cases are put in the general framework of constructing the right-wing extremism as a prominent social problem and a moral panic.
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The Role of National Identities in the Media Space Devoted to European Politics: The Czech Presidency of the European Union in European Press
Youssef Staňkovská, Barbora ; Hájek, Martin (advisor) ; Tuček, Milan (referee)
Barbora Youssef Staňkovská - abstract (annotation) of the Master thesis "The Role of National Identities in the Media Space Devoted to European Politics: The Czech Presidency of the European Union in European Press" Abstract Diploma thesis "The Role of National Identities in the Media Space Devoted to European Politics: The Czech Presidency of the European Union in European Press" deals with media images of national identities, the way of their formation in media, and the effects of these images on transformations of national identities during the process of European integration. Using the qualitative content analysis and an inductive approach to the collected data, an analysis of two corpuses of articles was carried out. These articles treated the topic of the Czech presidency of the European Union and were published during that period in the Czech newspaper MF DNES and the French newspaper Le Monde. The most important Czech actors and other elements were identified, which together hold up the media image of the Czech Republic. The media image of the Czech national identity is described through them. Based on the results and wider theoretical frame of the thesis, the author further reflects the position of identities in the European media space and states that this space is not Pan-European but rather...
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Mass Description of a Station for Injured Animals
Průchová, Jaroslava ; Nový, Jan (advisor) ; Musil, Martin (referee)
The objective of this thesis " Medial icon of casualty animals' central rescue stations "is to find out the medial icon of central rescue stations engaged in protection of free-living animals and medical icon of the others ecologic enterprises in regional journal Deník. The intention of this thesis will be assignment by the contentual analysis of articles issued in regional journal how media in Czech republic presented acivities of the central rescue stations engaged in protection of free-living animals as compared with the presentation of others ecologic enterprises. The articles will be lied under the quantitative and qualitative contentual analysis, when first the articles will be chosen and filtered. In qualitative part the articles will be analysed according to selected criterions, that contribute to formation of medial presentation of researched organisation and their medial icon conception. Availabe objective of the thesis I have selected 3 hypotesis, that will be affirmed or controverted by folow-up research.
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