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The Effect of Control on the Evaluation and Motivation of Employees
Voňavka, Adam ; Slavíček, Vojtěch (referee) ; Konečný, Štěpán (advisor)
This work is focused on motivating and evaluating employees in a gastro company, analysis of these activities and their effect on staff behavior to corporate finance and property in general. The first part describes theoretical background issues, basic concepts and their relationships. Then where is the problem thoroughly analyzed and practical examples of problems and their current solution are included. After this comprehensive introduction to the topic, new solution will be proposed, which would have the maximum possible effect through theoretical knowledge, logical reasoning, and ultimately practical experience and analytical calculations.
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Marketing Concept Application in the Company Management
Malíček, Jakub ; MSc, Petr Koudela, MBA, (referee) ; Chalupský, Vladimír (advisor)
This thesis is concerned with finding the optimal proposal and the use of marketing principles to selected tradesman Honza Matyáš. Mr. Matyáš is engaged in custom manufacturing of products of blacksmithing. The main objective is to analyze the current state of trade, Mr Matyáš, identify key factors that influence its activity and subsequent design of such steps in the implementation of marketing activities, which positively affects awareness of the activities of Mr. Matyáš, will boost sales and promote its good name.
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Development of Competitiveness of Company
Kalužík, Jakub ; Haltufová, Veronika (referee) ; Zich, Robert (advisor)
This thesis deals with development of competitiveness of company. The basis of part called Theoretical basis of thesis deals with terms related with information systems which are mainly: used technology and analysis, characteristics of IT retail, current trends and development as well as brief characteristics of the company. The next part draws from theoretical findings of previous section and deals with analysis of the solved issues. The following part is devoted to proposal for solution connected with project evaluation and also with the brief cost calculation.
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The Study Material and Information Flows in the Company HELLA
Junek, Karel ; Pavlíček, Radek (referee) ; Jurová, Marie (advisor)
This diploma thesis deals with optimization of material and information flows in the selected company. The thesis consists of the current state analysis of internal problems that are related to suppliers and customers. Basic logistic terms related to the topic are explained in the theoretical part. The practical part analyzes the current situation in Hella comany and consists of proper suggestions suitable for the optimization of the current state.
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Design of Company Communication Mix
Černá, Simona ; Vilímová, Monika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with improving communication mix of selected business entity. The first part describes, from a theoretical point of view, marketing, environment analysis, marketing mix, communication mix tools and marketing research. The following section describes the analytical work of the selected entity, the current communication and marketing mix. This section also contains a general and industry analysis of environment, SWOT analysis and marketing research. In the last section I propose a new communication mix to improve the situation in the company and increasing sales.
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Human Resources Activities in Company: Motivation
Horák, Martin ; Ďurajka, Martin (referee) ; Franková, Emilie (advisor)
Diploma thesis deals with a motivation of employees in concrete company. On the basis of empiric survey are proposed instruments, which really motivate employees to make better job performance. These motivation instruments could help cut down stress and improve communication in the company. The aim of this thesis is on the basis of analysis current status to purpose concrete motivation instruments, which will increase job performance of employees.
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Concept for Organizational Culture Change in the SILGOR, a.s. Company
Tošerová, Valérie ; Orlík, Adam (referee) ; Konečná, Zdeňka (advisor)
The aim of this thesis was to summarize the theoretical knowledge related to the concept of organizational culture, describing the most important functions, elements, structures, typology and methods for its analysis. Based on the analysis of organizational culture in the organisation was outlined the current organizational culture through the use of systematic observation and investigation using interviews, written methods of interviewing and document analysis of the organization. Then the deficiencies in the organizational culture of the organization have been detected and the actions and recommendations for improving the current situation towards the desired organizationa culture have been suggested.
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Proposal of the Communication Mix for the Catering Company
Pelikánová, Adéla ; Kundeliusová, Eva (referee) ; Mráček, Pavel (advisor)
Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market.
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