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Company Communication Mix
Švecová, Michaela ; Novotná, Marie (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company DS. Hrabal, s.r.o. which is engaged in the production and the sale of confectionery. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond part deals with the introduction of company and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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The Proposal of Product Communication Mix
Slavík, Roman ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The goal of the bachelor thesis „The Proposal of Product Communication Mix“ is the proposal for improvement of communication mix based on the analysis of the selected protuct‘s present communication mix in selected company. The bachelor thesis is divided into two parts, theoretical and practical. Theoretical part describes particular tools of marketing communication, it’s principles in the theoretical level and methods of analysis of a company internal and external environment. Introduction of practical part describes selected the company and the selected product. Further takes place analysis of current state of the selected product, analysis of particular tools of promotion and analysis to evaluate the strengths, weaknesses, opportunities and threats involved in the product. Last part contains proposals to improve the current communication mix.
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Proposal of Communication Plan
Karafa, Michal ; Pospíšilová, Anna (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to draft a communication plan for Přerovská realitní Ltd. that focuses on real estate development activities. The thesis is divided into three main parts - theory, analysis and proposal. The theoretical section provides information on communication, analytical part consists of an analysis applied to specific business environment and last part presents the design proposals, which should lead to the improvement of existing communication strategy.
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Proposal of Communication Mix of the Company GEODIS Brno
Křížová, Michaela ; Kalášek, Karel (referee) ; Novák, Petr (advisor)
This thesis describes the design of the communication mix of the geodetic company GEODIS BRNO. The first part deals with the teoretical knowledge of marketing, communication tools and communication mix. It also analyzes the current status of the company in society and its shortcomings. It focuses, in detail on the tools of communication mix used by GEODIS BRNO. In the last section suggest of an optimal solution and an evaluation of the companies its contribution to society are given.
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Company Marketing Communication
Cabejšek, Tomáš ; Sokol, Luboš (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on design changes that lead to optimization of company marketing communication in the field of electronic production. The first part of the thesis contains theoretical concepts, defining the basic concepts of marketing, marketing communication, analysis of external and internal environment. The author analyzes the current situation of the company and its marketing communication, in the second part. The third part presents proposals for measures and changes in marketing communication, which should lead to its improvement.
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Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
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Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
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