Original title: Mezinárodní marketingová strategie vybraného podniku
Translated title: International Marketing Strategy of the Selected Company
Authors: Stražovská, Lenka ; Vrba, Miroslav (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; Marketing mix; PEST analysis; Porter's model of five forces; SWOT analysis; komunikační mix; Marketingový mix; PEST analýza; Porterův model pěti sil; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/197704

Permalink: http://www.nusl.cz/ntk/nusl-608160


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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