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Project of the recreational facilities
CHEPAKOVA, Ekaterina
Bachelors project describes an acquisition of the asset and repositioning it into hotel complex in Sochi, Russian Federation. It includes 46 beds and a restaurant for 48 guests. The cash flow of the hotel and the restaurant is forecasted and estimated for 2 years of operations. Profit before tax in year 1 is expected to be at 8.98 millions, and in the second year 10.62 millions roubles. The payback period is estimated to be 8 years.
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The Proposal of Improvement in Offer of Hotel Services
Jašová, Zuzana ; Král, Petr (referee) ; Mikulec, Luděk (advisor)
The diploma thesis was processed at the Hotel Pod Zámkem at Velké Meziříčí. It analyzes and evaluates its marketing communication and examines imperfections in this field. It contains proposals for improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to a growth of the hotel and the restaurant.
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Management of 4* hotel in Catalonia
Lauberová, Veronika ; Jenčková, Jiřina (advisor) ; Vogelová, Markéta (referee)
This thesis focuses on the management of the four-star hotel in Catalonia, Spain. It mostly analyses marketing management and revenue management indicators. The main objective of the thesis is to find out the problems in management procedure and suggest measures and solutions that could repair the economic damage the business has suffered, with the objective of being profitable. The first part provides a theoretical point of view of the hotel management. The second part is a comparative of the Spanish, and more specific, Catalonian tourism and hospitality industry market, giving also specific characteristics of the hotel. The practical part contains the analyses of the hotel management indicators, the marketing mix and the situation on the local market. The final chapter shows de outcomes of the analysis and contains recommendations to improve the actual management.
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Efficiency rating and improving the crisis management system
Maximova, Elena ; Velinov, Emil (advisor) ; Denisov, Igor (referee)
The subject of research is the system of organizational and economic relations arising in the hotel Czech house Moscow in the processes of crisis management, and analysis of crisis management events. The aim of the bachelor thesis is to study hotel management features in the conditions of crisis. Czech Center - Czech House Moscow is an integral part of the Embassy of the Czech Republic in the Russian Federation. It provides different services including hotel accommodation service for citizens of the Czech Republic. The thesis is split into three main parts. The first part describes the theoretical bases of hotel management and crisis management. The second part describes the area of business of hotel Czech house Moscow, the external environment, financial and economic activity over 2011-2015. The third part contains an analysis of crisis management measures and authors optimization proposals.
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The Management of Services in a Selected Hotel
ZEMANOVÁ, Michala
The thesis is focused on all kinds of services in different types of accommodation. The aim of the thesis is to analyse all conditions of a marketplace and domestic market of the selected company and design proposals, which serve to improve hotel services management. These proposals correspond with actual trends in hotel industry and with analysis results detected in this theses.
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The importance of eco-certification in sustainable tourism
Bendová, Vendula ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The thesis aims to evaluate the benefits of applying environmental certification in the tourism sector within the context of sustainable development. The first part contains the key definitions in the tourism, and its effects on society are characterized. The gradual evolution of man's relationship to the environment we get to the concept of sustainable development and sustainable tourism. The second chapter introduces the eco-certification, as a tool for sustainable tourism development, from concept definition through historical development, typology to the international context. The third chapter is devoted to eco-certification in the Czech Republic from the beginning to the current situation, creating a basis for analysis of the importance of eco-certification for companies in the Czech Republic in the final chapter. In the fourth chapter a final assessment of the importance of eco-certification in the field of tourism is carried out, based on the results of investigations made, with proposed measures and the prediction of future trends.
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Pricing and marketing strategy of a three-star hotel in Liberec
Lampelová, Martina ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
The aim of the thesis is to analyze the operation of a specific hotel in Liberec, identify weaknesses and deficiencies in management and promotion of the hotel and then give suggestions for improvement. The information necessary has been obtained from own research and from the questionnaire for employees and selected sample of guests. Theoretical information was used from professional publications, magazines and online articles.
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Deciding on Inventory Replenishment in a selected Restaurant Business
Oberhel, Martin ; Černý, Jan (advisor) ; Novák, Michal (referee)
This thesis deals with a decision making process about supplying inventory in a chosen organization. Particular activities include decision making about supplying inventory; inventory optimalization; purchasing inventory and its receive; storing and dispensing from storehouse. In the theoretical part of chapters there are stated basics of the issues, their structure and methods of solution of these issues. In the practical parts of chapters there are described individual problems in the selected organization. The final parts of chapters contain rating of differences between the theoretical and practical parts, the author's personal opinion on the given issue and a recommendation of certain adjustments for the established system in the organization.
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New Trends in Hotel Management and Marketing and their Application to the chosen Hotel Operation
Čmelíková, Lucie ; Hesková, Marie (advisor) ; Řimalová, Radka (referee)
Work is focused on the latest trends in hotel management and marketing. The main aim is to suggest a strategy and marketing management for hotel Julian **** Prague. Secondary aim is the implementation of marketing research regarding customer satisfaction and situational analysis of the hotel. The theoretical and methodological section describes the theoretical basis for the theme from professional sources. The chapter is divided into two parts, each of them deals in detail with the latest trends in management first, then in marketing. An overview of the object highlighting the main points necessary to approach the character of the hotel. On company profile is established the detailed situation analysis that includes PEST analysis, analysis of competitive forces and SWOT analysis. The last chapter is a marketing research project focused on customer satisfaction with communications hotel via the internet. In conclusion, followed by interpretation of results situational analysis and marketing research and recommendations on marketing management hotel.
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Optimalization of labor force in a Family Hotel
Balšánková, Tereza ; Skočdopolová, Veronika (advisor) ; Šindelářová, Irena (referee)
Primary objective of this bachelor thesis "Optimalization of laber force in a Family Hotel" is to solve the linear task of optimalization of the work force in the family hotel Balkan utilizing the Hungarian method and sub-sequently using the optimalization system LINGO. For optimalization is used the modification of assignment problem, which belongs to typical tasks of linear programing, so called distribution task. Theoretical part of this thesis describes not only linear programming itself, yet it is just focused to distrubution methods. In the practical part the task is treated by both of the above mentioned ways. The objective is to create the schedule of assignments of the given position to the concrete person at certain day. The secondary objective of the bachelor thesis is to compare the results of the solution of both methods and evaluate which variant is more suitable in this case.
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