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Google art project: importance and contribution of the media coverage of cultural heritage
Jíchová, Eva ; Dolanský, Pavel (advisor) ; Štoll, Martin (referee)
Nowdays, cultural institutions use modern ways how to communicate to people. Institutions tend to be interactive and engaging attendes to expositions. Technological improvements bring even new kinds of art pieces presentation. Thesis focuses on virtual gallery concept, called Google Art Project. Concept brings selected art pieces from art colection institutions. Google Art Project has given opportunity to use high quality technology to upload institutional works for free. In fact platform enables closer interaction than before. Work gives complex understanding on project technical and organisational point of view. Further focuses on Czech Google partnership organisations, stress is put on mutual perception of cooperation, technological tasks, views, whole project contribution and at the same time on Google Cultural Institute communication.
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Czech Commercial Banks' Net Interest Margin Analysis with Regards to the Changes of Recent Years
Brousil, Martin ; Teplý, Petr (advisor) ; Katuščáková, Dominika (referee)
Czech Commercial Banks' Net Interest Margin Analysis with Regards to the Changes of Recent Years Bachelor thesis Martin Brousil Abstract The rapid development of digital technologies in recent years has influenced the whole business world, with the banking industry being no exception. For banks, it has brought many advantages, such as greater cost efficiency or higher availability of information about clients, but also new challenges for their business models and a growing number of direct and indirect competitors. This thesis analyzes the most salient trends present in the industry: the digitalization of banking, the growing competition, a shift in customer preferences and the stricter regulation of the banking business. Further, it focuses on the decreasing interest rate margin of Czech banks and attempts to find its causes. The size of bank, its cost efficiency and operational risks are identified as important determinants of the margin and also GDP growth and the degree of competition within the sector are found to play their roles in the determining process. At the end, the results are used and the qualitative and quantitative trends are linked together, since, as the author argues, a close relationship between them exists. Keywords Banking, Clients' Preferences, Competition, Digitalization, Regulatory...
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European Union information policy at the time of the Bangemann's activities in comparison with USA
Mikanová, Helena ; Vlasák, Rudolf (advisor) ; Očko, Petr (referee)
(in English) The thesis "Information Policy of European Union in Bangemann's activities period in comparison with USA" is devoted to the Information policy issue applied by the European Union and the United States of America. The thesis structure is defined at the earliest; afterwards the basic terms are followed. The thesis describes the European Union history, which provides context needed to be able to understand the European Union Information policy. The description and evaluation of the European Information policy in Bangemann's activities period in comparison with USA in the same time period and the possibility of mutual utilization of pros of the Information policy of both countries is the aim of this thesis. The following part is occupied with the comparison of EU and USA Information policy at the beginning of 21st century.
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The transformation of memory institutions in Europe and in the CR with focus on their "media acts"
Fridrich, Tomáš ; Bednařík, Petr (advisor) ; Sekera, Martin (referee)
The aim of the thesis "Memory institutions on the threshold of the 21st century: media activities of the National Film Archive and the Deutsches Filminstitut" is to explain the context in which the archives are acting, and in particular explore specific media operations of two leading European film archives. The focus of the first part of the text is to describe the changing conditions mainly related to digitalization. The traditionally rigid institutions must adapt to this new conditions if they want to onform to the standards of cultural institutions of the 21st century. The main part of the text then analyzes the media actions of the National Film Archive and reference institution Deutsches Filminstitut. The thesis analyzes the specific media actions from onlinepresentation of the institution up to the work with journalists and, if necessary, proposes the optimization of existing processes. The reason of focusing just on media activities is the increasing need to develop new audiences, recruited from persons who were up to this moment not interested in the activities of the archives, and last but not least, the fact that a good media activity can be a compelling argument when approaching sponsors from the private sector. In the perspective of continual reduction of state contributions to cultural...
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The publishing house Axel Springer and its transformation into a digital house
Báčová, Tereza ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The diploma thesis The publishing house Axel Springer and its transformation into a digital house focuses on the gradual transformation of a the German publishing house Axel Springer from a traditional publisher of printed media into the digital house it is today. The thesis analyzes its business activities and offers a periodized overview of the house's dominant business strategies from the moment it was established in 1946 to 2014. Simultaneously, the thesis presents the chronological development of the house's product portfolio. It is this record of the house's historical and current portfolio which discovers not only the changes in the structure of revenues, but also the house's shift from its original object of enterprise. In the case of Axel Springer, the transformation is characterized with a transfer of the principles of media enterprise into the digital environment - within which the focus was broadened from media projects to non-media projects as well. Economically speaking, this strategy has been successful, as in 2014 the house generated more than 70% of its overall profit (EBITDA) from its digital activities. At the same time the thesis proves in a critical manner that the digital transformation of Axel Springer is not a result of successful digital transformation of the way the...
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Influence of Digitalization on Daily Work of Local Journalists
Králová, Veronika ; Hájek, Roman (advisor) ; Karaščáková, Zuzana (referee)
The Bachelor's thesis deals with the view of local journalists on how digitizing has changed their work. The digitizing means introducing digital technology into mass communication. Those technologies go along with journalists from choosing and processing the topic to distributing the product to the readers and that includes operation of the entire editorial staff. The first part explains a phenomenon of local media and digitizing. The local media are a specific type of media, which are based and broadcast only in a certain territory and deals primarily with issues of this area. The second part is a research, during which I conducted interviews with six editors from six different newspaper offices of local newspaper Deník. The interviews related to how the local journalists look on changes and their potential effects and whether they consider the digitization has changed their work. I was also interested if the local journalists perceive the difference between digitization on their work opposed to the work of colleagues in the national media. The respondents claim the major change is in facilitation and acceleration of their work. On the other side the digitalization (particularly the Internet) has brought new challenges, more work and also complicated the sale of newspapers because many readers...
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The influence of electronic distribution of periodicals on print journalism
Miklica, Tomáš ; Jirků, Jan (advisor) ; Čermák, Miloš (referee)
The bachelor thesis named The influence of electronic distribution of periodicals on print journalism deals with the specifics of electronic distribution, its position among other new media and its relation towards traditional media. This document focuses mainly on the question whether electronic distribution while combining principles of both internet and print journalism can influence the future of print media - its form or even existence. Other hypothesis presented by this document inspects the possibility of utilizing an electronic periodical for saving an unprofitable print version of given periodical - film monthly Svět filmu is used as an example. Both principles of electronic distribution and Svět filmu functioning are being inquired with support of depth interviews with major Czech electronic distribution services representatives and Svět filmu representatives respectively. In addition this work offers a overview of Czech electronic distribution services and examples of digital periodicals. In order to provide complete context a brief description of situation of electronic distribution in other countries is included and listed hypotheses are supplemented by interviews-based prognostic speculations concerning electronic distribution's future and impact on print distribution.
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The influence of the ICT development on the media literacy
Douša, Vojtěch ; Štogr, Jakub (advisor) ; Souček, Jiří (referee)
This bachelor's thesis aims to examine the influence of the development of information and communication technologies on media literacy. In short, it is an analysis of statistical data on the development of ICT and the subsequent implementation of this data on the empirical facts about media literacy in the Czech Republic. Main idea is focused on the gradual transition from traditional methods of transmitting media information to digitalisation and how Czech society is dealing with this change. The paper demonstrates the differences in the opportunities to access modern technologies which can display media content and examines these differences in various socio-demographic groups.
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Security of Work with Electronic Data in Industrial Enterprises
Žáčková, Eliška ; Šisler, Vít (advisor) ; Souček, Martin (referee)
The aim of this thesis is not only to characterise the key terms related to this field, but also to analyse the possible solutions to the area in a particular industrial enterprise in the Czech Republic by means of a case study which is a reliable method of qualitative research. The thesis is divided into theoretical and practical part. In the theoretical part the terms such as information, electronic data, know-how, enterprise information systems, cybercrime, and cyberterrorism are defined. The practical part drawing on the theoretical part gives a thorough analysis of the initial state of an industrial enterprise in food industry. Furthermore, it deals with the implementation of the ECM (Enterprise Content Management) which is considered a possible solution to the security of work with electronic data in industrial enterprise.
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