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Media image of football club AC Sparta Prague in daily Sport after Daniel Křetínský's Czech News Center joined the czech media market
Pěruška, Jan ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
Diploma thesis "Media Image of AC Sparta Prague in Deník Sport after Daniel Křetínský's Czech News Center joined the Czech Media Market" deals with comparison of the media content of Deník Sport in selected periods. The selected area was chosen because of the company of Daniel Křetínský, who is currently also the owner of AC Sparta Prague, bought the publishing house of Deník Sport. In this thesis is used the media content analysis, which should confirm or disprove the hypothesis, that the content of Deník Sport was changed in 2014 for Sparta Prague. In the theoretical part of this thesis the development of the Czech media ownership after 1989 is described, also the topics of journalistic values and possible ethics problems like conflict of interests are stated. The results of the media analysis should be added in interviews with the Deník Sport's staffers.
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Framing of electronic evidence of revenues by selected Czech daily issued media
Semerádová, Zuzana ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The diploma thesis "The Framing of the Topic of Electronic Sales Records by the Czech Daily Media" explores the quantitative content of the analysis in the way how media cover the subject of electronic sales records of the daily press Blesk, Mladá fronta, Právo, Hospodářské noviny and Lidové noviny. The theoretical part focuses on the influence of the media itself. On the basis of the theoretical knowledge, the levels of the agenda are described - firstly, the first stage of agenda setting, which defines the typology of the themes chosen by the media in their media agendas and actors whose definition for work is based on Hartley (1982) approach and Křeček (2013) division into collective and individual political actors. Another part deals with the second stage of the agenda setting, which in the case of diploma thesis includes framing. The first chapters describe the basic typology of division into generic and specific frameworks, focusing on thematic and episodic framing, which are subsequently used in the analytical part. The last part of the framing theory focuses on five types of frames according to Semetko and Valkenburg (2000), who divide the general framing according to specific content features into conflicting, human interests, responsibility, moral and economic consequences. Consequently,...
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A Comparison of Media Coverage of FC Viktoria Plzeň and AC Sparta Praha in Selected Czech Media
Slabý, Martin ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
Diploma thesis deals with comparation of media content of two journals - Sport and Mladá fronta DNES. The research is focused on few periods during one year of first czech football league. On this basis and with help of czech and foriegner experts knowledge, the thesis tries to answer the question, wheather Sport journal favors AC Sparta Praha club in their published materials and vice versa FC Viktorie Plzen club. To answer this question, it uses a comparative qualitative content analysis method. It is based on a set of articles from three periods of the autumn part of the football season and three periods from spring part. It takes into account not only texts of articles, but also, for example, the front pages or subtitles that are an important part of the daily press content. The research results are continuously summarized after each one of the periods and at the end there is a complete summary and final answer to the research question. The research resulted in finding that - considering the article contents - that in Sport journal materials published in examined periods there was no significant favoring of Sparta Praha. On the contrary - in the topics representation considering Sparta and Plzen there was an outweight toward Letná and the same can be applied to front pages to certain extent.
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Blesk - The History and Development of the Most Read Daily Newspaper in the Czech Republic
Dernerová, Žaneta ; Halada, Jan (advisor) ; Osvaldová, Barbora (referee)
This master's thesis aims at the development of the most successful Czech tabloid journal Blesk. It starts with the comparison of Czech and foreign tabloids. Subsequently, it captures the history of Czechoslovakian and Czech tabloids from the First Republic until the present day. This thesis also deals with the journals that unsuccessfully tried to compete with the journal Blesk. Nowadays, the only remaining tabloid journal is Aha!, nevertheless it is owned by the same publishing company as the journal Blesk. Further, the thesis pays attention to the main personalities who helped to shape the form of the journal. It inquires into the development of the graphical shape of the front pages and it tries to interpret their symbolical message, both by the means of qualitative analyses. Alongside that, it deals with the editors and their influence on the development of the journal, its visual form, and the choice of topics on the front pages. The journal Blesk also includes advertisements, and this thesis focuses on that too.
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Objectivity of titles Informační servis and Rudé právo in the period November 1989 - December 1989
Komrska, Jiří ; Osvaldová, Barbora (advisor) ; Köpplová, Barbara (referee) ; Bednařík, Petr (referee)
The Bachelor Thesis "The Objectivity of the News of Informační Servis and Rudé Právo in the Period November 1989 to December 1989 " is devoted to describe the news content of the titles Rudé právo and Informační servis and their objectivity in the period November to December 1989. In particular, the qualitative method of content analysis was applied for the analysis. This is conceived as an interpretative analysis of source texts. The thesis describes the differences between the two titles and, especially, the development that the titles passed during the period under review working with the information and its interpretation. The research part of the thesis is supplemented by the theoretical and methodological parts. Part of the theoretical one is a description of the period and its media situation.
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Reflection and popularization of archaeology in the mass media
Laštíková, Lucie ; Bláhová, Zuzana (advisor) ; Popelka, Miroslav (referee)
The paper analyzes the archaeological topics published from the 1st January 2014 until the last day of the 2014 in selected Czech media, specifically in the newspapers called Právo, Hospodářské noviny, Mladá fronta Dnes. Examined is also tabloid Blesk. Included are also their online portals - www.novinky.cz, www.lidovky.cz, www.iHNed.cz, www.idnes.cz, www.denik.cz and www.blesk.cz. Based on the analysis reproduced articles exported from the media database and based on the online questionnaires that were used to question journalists and archaeologists redefined the basic rules of communication between them, including communication difficulties which may arise during common cooperation. The thesis also contains a database of the editors and active journalists who deal with such problems, including their work contacts, to facilitate the work of archaeologists attempt at media coverage of their own research, and many other archaeological projects. Keywords Archaeology, mass media, daily press, publicity, infotainment, journalist, newspaper, communication, medialisation, popularization
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The Analysis of Media Messages: the 1989 Palach Week
Vacek, Josef ; Šafařík, Petr (advisor) ; Tůma, Oldřich (referee)
The main proposition is that the newspapers which were published by political parties were informing about the events more frequently than other media. This assumption was proved just in part - the newspaper with the biggest number of articles concerning the events was "Rudé právo" published by the communist party, however, the rest of the communist press was lagging behind. One of the findings of this work is that all of the newspapers used media instruments in different proportion. Apart from that, two days of a turning point are identified in all the newspapers in the given period of analysis, both of them were marked with an increase or decrease of the number of articles. The chosen reasearch method is the quantitative analysis supplemented in part by comparison of the results.
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Media and policy-representation of political parties in selected czech newspaperes in the period before the elections to the PS PČR in 2010
Kocourková, Nikola ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The diploma thesis Media and Politics - Political Parties in Selected Czech Newspapers in the Period Before the Elections to the Chamber of Deputies of the Parliament of Czech Republic in 2013 compares the representation of selected Czech political parties in the content of Czech national serious daily newspapers through quantitative content analysis of news in dailies Hospodářské noviny, Mladá fronta Dnes, Lidové noviny a Právo. The thesis explores the space which was given to individual political parties in studied newspapers, how often they were mentioned in the news, whether the approach of the parties in the news were balanced, and if the parties were neutrally presented in each daily news. The main aim of this thesis is to determine whether the Czech press is showing signs of political parallelism and whether it is objektive to political parties. The theoretical framework of the thesis is the theory of political parallelism as percieved by Daniel C. Hallin and Paolo Mancini and objectivity of the media as percieved by Jörgen Westerståhl. The research draws on the foreign literature and also draws from research in this area that in the past took place abroad.
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Medialization of the monetary separation and the Czech koruna formation in 1993
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Lysoněk, Tomáš (referee)
This diploma thesis describes an unexplored field of study - the medialization of the monetary separation and Czech koruna formation in February 1993. The thesis maps Czech media discourse devoted to this theme and answers the question whether the media, through its contents, could contribute to a positive perception and acceptance of this fundamental economic reform that actually completed the dissolution of Czechoslovakia process on January 1, 1993. For this purpose the thesis uses the qualitative research methods, the semiotic analysis and the discourse analysis. The introduction briefly outlines the sociopolitical situation in the country. The theoretical part describes the role of money and monetary policy, the technical preparation of the currency separation, including a new series of banknotes, and outlines Czech media trends after the 1989. The methodological part contains specific objectives, research questions and widely presents the selected research methods. The practical part analyzes media contents devoted to the currency separation in Czech newspapers Blesk (Flash), Hospodářské noviny (Economic Newspaper), MF Dnes (Today), Rudé právo (Red Law) and selected program of Česká televize (Czech Television) in the first quarter of the year 1993. The main outcome of the analysis is a...
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