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Selected aspects of regional public service television broadcasting in the Czech Republic and Denmark
Bělka, Michal ; Moravec, Václav (advisor) ; Lokšík, Martin (referee)
Public service television broadcasting holds a key role in the European media landscape. Furthermore, when we step down from the national level and take a look into individual regions, its importance and unique position become even more apparent. Local media companies may get bundled by strong ties between editorial staff and local advertisers while the official city journals may tend to function more like a mayor's speaking trumpet than impartial newspapers. Public service television - independent of local politicians or advertisers - has an opportunity to serve as one of the few unbiased and economically stable information sources, letting the people know about what's happening in their neighborhood: At the town hall, county seat or anywhere else within their own region. The Czech TV fulfills this role since its foundation in 1992. Starting with only seven regional newsrooms, it now operates 14 of them with a couple of new studios being built right now as the Czech TV aims to start self-reliant regional broadcasting in near future. This thesis brings a comparative study focused on the position, operations and production of the Czech TV's regional newsrooms in comparison with the situation in Denmark where regional public service television broadcasting enjoys a very privileged status since 1980s. We will...
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How elderly people cope with loneliness: comparative study of coping strategies
Hottková, Lucie ; Grygar, Jakub (advisor) ; Hasmanová Marhánková, Jaroslava (referee)
This masters's thesis focuses on coping strategies elderly people use to cope with their loneliness. The thesis uses twenty semi-structured interviews with the elderly living in nursery home and community-dwelling elderly, which are then compared. Theoretically the thesis is based on Robert Weiss's typology of social and emotional loneliness and the current knowledge of the relationship between health and loneliness and coping strategies. The major results are that experiencing loneliness does not differ between the two selected groups, which contradicts the conclusions of previous research and that health was an important aspect in both groups. Further the thesis concludes that no relationship was found between the number of coping strategies the elderly use and their loneliness. Loneliness of the elderly in relation to the concept of coping strategies, in addition with comparassion of the elderly living in nursery home and community-dwelling elderly, is not greatly discussed topic in the Czech Republic. Thus, the master's thesis constibutes to the discussion within the Czech context on the coping strategies the elderly people use to cope with their loneliness and the differences or similarities between the two selected groups.
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Comparative study of marketing communication Městské divadlo Zlín and Slovácké divadlo in 2016 - 2017
Šimčáková, Tereza ; Halada, Jan (advisor) ; Schneiderová, Soňa (referee)
Bachelor thesis deals with comparison of marketing communication of the Městské divadlo Zlín and Slovácké divadlo. The theoretical part defines the concepts of marketing, culture and theatre marketing. The marketing mix is then used and all its tools to approach the marketing of the theatre. The practical part contains the history of theaters and the communication activities of individual theatres are further approached. This is a detailed description of marketing tools such as product, price, distribution and promotion. The promotion is further extended to include chapters on advertising, personal selling, sales promotion, public relations and direct marketing. Based on the obtained data, the comparison of both cultural institutions is performed. The work is complemented by interviews with competent persons who are in charge of communicating in theaters. In addition, a questionnaire inquiry on the marketing activities of the institutions of the viewers. The results of the research are used for specific designs of solutions for Městské divadlo Zlín and Slovácké divadlo. The Bachelor thesis serves as a basis for both theatres, which want to attract the existing but also potential viewers.
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Regionality in public-service television of selected 'European countries - comparative study
Bělka, Michal ; Moravec, Václav (advisor) ; Miessler, Jan (referee)
This diploma thesis focuses on history, position and activities of public service television broadcasters in selected European regions: South Moravia, Eastern Jutland, Andalusia and Scotland. In its theoretical section, we address the issue of the changing role of public service media in the era of technological convergence and new emerging opportunities in the environment of social media and other digital platforms. We also discuss the importance of regional television stations, studios and editorial offices from the viewpoint of both broadcasters and the citizens of particular regions. The empirical section consists of a comparative study focusing on the activities of Czech Television's studio in Brno, DR's production center in the Danish city of Aarhus, a regional station called TV2 Østjylland, RTVE's territorial center in Andalusia, a regional broadcaster RTVA and, last but not least, BBC Scotland. Based on interviews with key public service television managers in all four countries, we have mapped regional activities of these broadcasters from a number of perspectives: local and historical context; legislative and regulatory requirements; organizational and financial framework; broadcast content and interactive communication with the audience. The study also presents specific projects run by the...
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Comparative Study of Reporting Clauses in English and French
Khomiakova, Sofiia ; Nádvorníková, Olga (advisor) ; Mudrochová, Radka (referee)
This diploma thesis focuses on semantic diversity of reporting verbs in French and English fiction. Among these verbs there are not only neutral or semantically marked transitive speech verbs but also intransitive ones or those that do not belong to the category of speech verbs but express different circumstances of a speech act. The objective of the thesis is to provide a contrastive analysis of reporting verbs in original and translated English and French fiction texts, their classification and evaluation of different factors that potentially affect their selection. The topic will be studied on the basis of the data from the parallel corpus Intercorp. The thesis attempts to contribute to a better understanding of reporting clauses. The outlined findings may be helpful especially to translators and fiction writers.
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Prague in views in literary works of post-february exile authors
Kaprálová, Klára ; Češka, Jakub (advisor) ; Hrdlička, Josef (referee)
ENGLISH ABSTRACT This dissertation is focused on Prague in views in literary works of post-february exile authors, which emigrated after year 1948: Egon Hostovský, Zdeněk Němeček and Jiří Kovtun. The picture of Prague, which we can (re)construct from their works, is different in each case. In the novel Nezvěstný of Egon Hostovský dominate followings motives: gray, weak contours, theatricality, panoptic and a metaphorical description of February Prague. The main features of the works of Zdeněk Nemeček are: close relationship between teller and main character, short dialogs, view from above, sad feelings and feeling of separation. Konvtun's work named Pražská ekloga is specific with irony (it is evidently a product of considerable time span from the other described events), naturalistic features and war atmosphere. The authors associate a considerable relationship to Prague and their contributions to the programme "Slovo a svět" of the Radio Free Europe, in spite of their different life stories and poetics. The main theoretic result of the diploma is city poetology of Daniela Hodrová ("Citlivé město"). Interpretive interest isn't limited only to the mentioned literary works, in the diploma are also considered data from the periodic newspapers and other professional literature. The objective of the...
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A comparison of the imprisonment legislation in the Czech Republic and in the Great Britain
Vršanský, Robert ; Vokoun, Rudolf (advisor) ; Tlapák Navrátilová, Jana (referee)
A comparison of the imprisonment legislation in the Czech Republic and in the Great Britain - abstract This thesis is concerned with particular issues of unconditional imprisonment and their legal framework comparison in the Czech Republic and Great Britain. The first chapter deals with the meaning and objectives of punishment from the historical perspective and development in the world and both respective countries. The following chapter provides an explanation of these legal theories in the legislature as basic sentencing principles. Chapter three provides a legal framework of imposition of unconditional imprisonment under common rules. The following chapters cover legal framework which enables to impose a sentence over the statutory maximum or below the statutory minimum. The last chapter focuses on the final stage of imprisonment - the early release. The thesis examines the issues covered on a purely legal basis rather than sociological basis. It evaluates and compares advantages and disadvantages in both countries and endeavours to discover whether certain parts of foreign legislation are suitable for implementation into the national law.
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A comparative study of British, French, and Austro-Hungarian pictorial propaganda during World war 1 in years 1914-1915
Beer, Kamil ; Pešek, Jiří (advisor) ; Alt, Jaroslav (referee)
English abstract The master's thesis compares aspects of British, French, and Austro-Hungarian pictorial propaganda at the beginning of the Great War and its argumentation and influence. By comparing 100 propaganda pictures (ex. various posters, newspaper illustrations, postcards, etc.) made by each of the countries, the thesis describes various image distinctions in three areas of research: concerning the dominant motives of the posters, concerning the human values and emotions, which the posters influenced, and concerning the usage of national signs in these media. Keywords: First world war, propaganda, posters, Great Britain, France, Austro-Hungary, comparative study
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Reporting clauses in Czech and in English
Sedláček, Miroslav ; Dušková, Libuše (advisor) ; Malá, Markéta (referee)
This diploma thesis presents a contrastive description of reporting clauses in present-day original Czech and American fiction (published and awarded in 2010-2015). The examined reported clauses are limited to direct speech marked with a conventional means of punctuation. Based on six samples of fiction, three American ones and three Czech ones, this thesis examines reporting verbs, their diversity, the nature of the subject of reporting clauses, modification by adjuncts, the presence of an object expressing the addressee and the position of reporting clauses with respect to their reported clauses. It also scrutinizes the instances of leaving the reporting clause unexpressed and of certain transient forms. The ascertained values are then compared with a translatology paper on the same topic. The findings of this thesis confirm that while Czech reporting clauses strive for diversity by a number of means, English reporting clauses strive for inconspicuousness. This thesis attempts to contribute to a better understanding of reporting clauses. The outlined findings may be helpful especially to translators and fiction writers. Powered by TCPDF (www.tcpdf.org)
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