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Vitality in the architectonic environment
Eyer, David ; Horáček, Martin (referee) ; Hudec, Mojmír (referee) ; Kyselka, Mojmír (referee) ; Žabičková, Ivana (advisor)
More and more research studies are being conducted on the quality of architectural space as a factor affecting our mental, social and physical health. In the past, this topic was often overlooked in its complexity. The establishment of the specialized fields of building biology, biophilic architecture and the works of Christopher Alexander and Nikos Salingaros now allow us to consider various facets of this subject. This dissertation aims to analyse the topic of vitality in architectural space by studying the abilities and perceptions of its users. Therefore its aim is not to develop a new theory of “vitality-enhancing architectural space”, but to describe how this phenomenon is perceived by the users themselves. Users can provide feedback on which features of architectural space they see as the most important for the feeling of vitality. These features have been hierarchically organized based on their perceived importance, analysed and described in detail to allow their relatively easy application in practice. This dissertation will also allow a comparison with other existing works on the studied topic.
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Grey colour in Czech and its reflection in the Czech dictionaries
Fimanová, Barbora ; Vaňková, Irena (advisor) ; Chromý, Jan (referee)
This bachelor thesis deals with two lexemes šedý and šedivý, which serve to designate grey colour in Czech. Methodological it is based on the concepts of color terms in the context of cognitive linguistics introduced in the first chapter. Linguistic part of this thesis presents the analysis of the Czech dictionaries and the corpus data, focusing on frequent collocations individual lexemes. Those findings lead to designate one of the adjectives as basic color term in the conception B. Berlin and P. Kay. The research also contributes to the clarification of the problem, in which areas these terms differ or overlap in meaning. For this purpose it uses a typology of semantic structure of colour concept K. Waszakowa. The results show, that originally the adjectives referred to different objects of reality, but gradually the meanings and connotations of both lexemes converge, but still don't work completely synonymously. Keywords colors, grey color, meaning, connotation, collocation, prototype, basic color term, Czech linguistic dictionaries
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The magic and power of red lipsticks. How do they affect our perception and communication with our surroundings
Nevšímalová, Nikola ; Soukup, Martin (advisor) ; Štoll, Martin (referee)
This master thesis The magic and power of red lipsticks represents theoretical-empirical analysis that argues how red lipsticks influence our perception and how we communicate through them with our surrounding. The thesis stems from the basic assumption that red lipstick is truly important and bold communication mean that is able to talk to our surrounding in a completely different ways than other colors or color shades. The aim of the thesis was to find out whether the aforementioned assumption matches the reality. Key questions for this master thesis were as follows: How do women communicate with their surrounding through red color (red lipstick)? What do they expect from these communication means? How do they feel when they communicate through these means (when they wear red lipstick)? How to they perceive reactions for this mean of communication? What are these reactions like (men- and women- wise)? The master thesis is based on researches from the field of beauty, human attractiveness or perception of red color that have already been done and it presents several different theories about human beautification as well as cosmetics evolution and evolution of perception of beauty itself. Except these, the thesis focuses on media content and the ways in which media, mainly social media and other...
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Analysis of Marketing Communication of Business Chains on the Czech TV Market
Žarnayová, Klaudia ; Gunina, Daria (advisor) ; Kincl, Tomáš (referee)
This Bachelor thesis is focused on analysis of mass media communication on the market of retail chains in the Czech republic. The thesis consists of the analysis of colors and emotional appeals found in the TV commercials that have been published through the Czech channels. The literary research is based on general knowledge about the mass media communication, psychological aspects and emotional appeals used in TV commercials. The metodological part describes the main methods and processes for the research of the TV commercials. The practical part of the thesis consists of an analysis of colors and the application of their emotional and psychological meaning, which they cause to consumers through the televison commercials. The conclusion includes the results of the analysis and recommendations for their implementation.
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Grey colour in Czech and its reflection in the Czech dictionaries
Fimanová, Barbora ; Vaňková, Irena (advisor) ; Chromý, Jan (referee)
This bachelor thesis deals with two lexemes šedý and šedivý, which serve to designate grey colour in Czech. Methodological it is based on the concepts of color terms in the context of cognitive linguistics introduced in the first chapter. Linguistic part of this thesis presents the analysis of the Czech dictionaries and the corpus data, focusing on frequent collocations individual lexemes. Those findings lead to designate one of the adjectives as basic color term in the conception B. Berlin and P. Kay. The research also contributes to the clarification of the problem, in which areas these terms differ or overlap in meaning. For this purpose it uses a typology of semantic structure of colour concept K. Waszakowa. The results show, that originally the adjectives referred to different objects of reality, but gradually the meanings and connotations of both lexemes converge, but still don't work completely synonymously. Keywords colors, grey color, meaning, connotation, collocation, prototype, basic color term, Czech linguistic dictionaries
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City does not have to be a labyrinth. Art project for first school
Smetanová, Martina ; Skarlantová, Jana (advisor) ; Špičková, Kateřina (referee)
Martina Smetanová Teaching for elementary school Dissertation Abstract The dissertation is regarding the use of art education in the education of children in elementary schools. In the theoretical part of the dissertation, there are described various psychological aspects, which have an influence on the development on the children's personality, e.g. creativity, intelligence, cooperation, sample schemes, mental mapping, attention, … The practical part consists of ten art themes within one common project "City does not have to be a labyrinth". (City from a bird's eye-view, Plastic city, City paving, Modern building, Traffic intersections, City plan, We are building a city, Travelling using a bus or tram, House sign, Mystical city). I realized this project on elementary school called ZŠ Fryčovická in Prague 9 - Letňany, in third, fourth and fifth grade. During the work with children, I tried to use the knowledge I got from the theoretical part. The aim was to give the children an idea about city, in which they are living and also to focus on the experiences, cooperation with other pupil, experiences with new art techniques, connection with other subjects, evaluation, development of fantasy, etc. The dissertation shows how we, within an art education, can develop skills and abilities, which can be then used in...
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Vitality in the architectonic environment
Eyer, David ; Horáček, Martin (referee) ; Hudec, Mojmír (referee) ; Kyselka, Mojmír (referee) ; Žabičková, Ivana (advisor)
More and more research studies are being conducted on the quality of architectural space as a factor affecting our mental, social and physical health. In the past, this topic was often overlooked in its complexity. The establishment of the specialized fields of building biology, biophilic architecture and the works of Christopher Alexander and Nikos Salingaros now allow us to consider various facets of this subject. This dissertation aims to analyse the topic of vitality in architectural space by studying the abilities and perceptions of its users. Therefore its aim is not to develop a new theory of “vitality-enhancing architectural space”, but to describe how this phenomenon is perceived by the users themselves. Users can provide feedback on which features of architectural space they see as the most important for the feeling of vitality. These features have been hierarchically organized based on their perceived importance, analysed and described in detail to allow their relatively easy application in practice. This dissertation will also allow a comparison with other existing works on the studied topic.
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Color grading and colors in film
Výbora, Jan ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
This thesis focuses on use of colors in film industry and the possibilities of color grading. It examines manipulation with colors in film history, and examines color theory, which in- cludes their use, meanings and ways of combining them. Next, it maps common visuals styles used in film industry and compares how frequently they are used. With the help of all gathered knowledge, it presents few ways how to color grade in DaVinci Resolve software to achieve desired look. The outcome of the color grading process shows the power of color grading software and its use in video-production.
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Technical workflows for maximum visual video quality
Šodek, Michal ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The purpose of this thesis is to explore technological aspects of video's operation and to focus on international as well as historical reasons for it's inner structure. Practical part deals with technical process for creating the best visual quality possile. The thesis can be useful for cameramen during production and also for editors in postproduction and color correction so it helps both to create more attractive visual work.
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