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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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Development of Business Activities
Slanina, David ; Vintr, Pavel (referee) ; Šimberová, Iveta (advisor)
The thesis is focused on development of business activities in company PC Dodo s.r.o. This thesis is divided into three parts. The first part is theoretical and it is necessary to understand the issue. The second part analyzes the company and uses knowledge of the theoretical part.The last part deals with own design solutions.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Posádková, Radka ; Karas, Michal (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed analyzes.
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Proposal of the Company Expansion to Selected Foreign Market
Urbánková, Andrea ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is to create a proposal for the expansion of the company AD Vending, s.r.o. on the Slovak market. The company's main business is the operation and management of vending machines offering the Americandrinks range. The work is divided into four main parts. The introductory part defines the issue, the objectives of the work and methods with processing procedures. The theoretical part defines the basic concepts of the issue. This part is followed by an analytical part analyzing the internal and external environment of the company. The last part contains its own proposals for the form of the company's entry into the foreign market and evaluation of individual variants.
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The Project of Development of the Trade-building Firm
Drekslerová, Renáta ; Kruntoradová, Markéta (referee) ; Petráš, Jiří (advisor)
My bachelor project deals with the whole description and possibilities to increase prosperity of trade – construction company Dreksler. On the base of analyse of outside and inside backround of the company I offer a proposal to improve the development of marketing, trade a nd technical activities, financial resources and workers. At the end of my project contribution proposal for the company was implemented.
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Development of Marketing Activities of Company on B2B Market
Kotasová, Barbora ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This Bc work is focuses on developing of marketing activities of company on B2B market. The theoretical part is intended on B2B marketing, analysis of external and internal surroundings of company and on marketing activities on this market. In the analytical part are made up particular analysis of company, analysis of marketing policy and a proposal of marketing policy changes. On the base of these analysis results are proposed changes that would empower company position on the market and that would arise customer awareness of the company existence.
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Development of Business Activities of Wellness Center
Urbánková, Andrea ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis is focused on the development of business activities of the company Ponder a.s., whose main aktivity is the operation of the 4Comfort wellness center. It contains a proposal for the development of business activities leading to an increase in income in the summer and at the same time helps to reduce fluctuations in sales that occur during the year. The proposal is implemented by extending the business model.
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Proposal of Business Plan - Bio Fastfood
Dufková, Aneta ; Ing.Petr Šmídek (referee) ; Šimberová, Iveta (advisor)
The aim of this study is to create a real business plan for setting up a fastfood which will be called „Bio healthy fastfood“. There are some theories necessary for establishing a new firm. Further on comes analysing of external and internal environment, customers and competition. The last part contains a proposal of few possibilities for coming future.
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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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