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Suggestions for improving the marketing strategy of the selected company
Machálková, Pavla ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the marketing strategy of the researched company and on proposals for changes that will lead to its improvement. The work consists of three main parts – theoretical, analytical and design parts. With the help of professional literature, the theoretical part focuses on the field of marketing and marketing strategy and thus helps to understand this issue. The following is the analytical part, which already deals with the analysis of the current state of the marketing strategy of a specific company. The final part of the diploma thesis is the design part, in which measures based on the information found in the analytical part are proposed and which in practice will lead to the improvement of the current marketing strategy of the investigated company.
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Development of a Small Family Business
Perničková, Lucie ; Bednářová, Markéta (referee) ; Koráb, Vojtěch (advisor)
The bachelor thesis focuses on the development of a small family business called Bukovský Winery, located in the village of Přítluky in the South Moravian Region. The thesis consists of three parts. The theoretical part defines the basic concepts related to the researched topic and a detailed description of the selected analytical methods. In the analytical part, the current state of the company is evaluated and its shortcomings are revealed. In the design part, the individual proposals for the development of the winery are detailed.
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Development of a Small Family Business
Vrtalová, Adéla ; Bednářová, Markéta (referee) ; Koráb, Vojtěch (advisor)
This bachelor thesis on "Development of a small family business" focuses on a proposal for the improvement of the family winery Víno Zborovský, located in Velké Pavlovice in South Moravia. The thesis is intended to help in the development of the winery through an analysis of the business based on the theoretical part. The proposal for development consists in a new design of wine labels for individual wine lines.
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Winery Plchut
Charvátová, Michaela ; Muroň, Ivo (referee) ; Ležatka, Lukáš (advisor)
The bachelor thesis deals with the design of a new building of the family winery Plchut in Mutěnice. The design is based on the project developed in the course Architectural Design Studio 2 (AG032). The site itself is located on the north-western hillside of Zadní Hora at an altitude of 183 m above sea level, about 2 km from the centre. Almost at the end of a long cellar lane (Vinařská Street) leading from the centre of the village. The plot belongs to the area of ''Vinné búdy''. There is a rapid slope along the entire length of the plot, which is moderated in 2/3 of the plot towards the south-eastern side. The complex is accessible by a main visitor entrance via a paved road from the local road (Vinařská Street) and an entrance for staff and equipment from the adjacent side road leading to the vineyards. In the design, attention was paid to functionality, sufficient handling area and maintaining a simple and minimalist appearance. Therefore, the building is partially embedded in the ground. This hides a large amount of the overall mass of the complex. The buried objects take advantage of the thermal stability of the soil to cool the interior of the warehouses and production hall. All the buildings surround the handling yard and define its area with their volume, which also defines the production part of the whole complex. In order to visibly separate the public area used by visitors and the production area for employees, the building is divided into 2 height levels. The use of a combination of gabled tin and flat green roofs achieves a similarity to the surrounding wine cellars. The roofs and height differences and different finishes divide the overall building into multiple smaller units so that the overall building does not interfere so much with the building rhythm and order of the entire cellar alley.
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Family Winery in the Moravian Countryside
Adamcová, Kateřina ; Šindlar, Jiljí (referee) ; Marek, Jiří (advisor)
The subject of the thesis is the design of a small family winery in the Moravian countryside. The chosen location is the heart of the South Moravia wine region and offers attractive views of the Pavlov Hills. The work is loosely related to the pre-diploma project, which aimed to map and evaluate the current situation of wine houses/cellars in the village of Strachotín, which lies on the border of the Nové Mlýny dam. The development of tourism and the modernisation of buildings has had the most noticeable impact on the historic cellar buildings, which have gradually disappeared or are being rebuilt for recreational purposes. The diploma project is situated outside the nowadays "fragmented wine alley" and presents a possible proposal for a new architectural form in the landscape, right among the vineyards.
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WINE HOUSE NIKOLSBURG MIKULOV
Valová, Markéta ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor)
The topic of this diploma thesis was to design a winery house in the open landscape in a traditional wine landscape of Mikulov. The designed building serves as a four stars hotel with apartment rooms, restaurant, wellness, wine shop and a small wine farm with a storage of wine. There are unique views to the Mikulov city, Turold hill and surounding vineyards. The longitudinal axe is oriented on northeast–southwest. Majority of rooms, terraces and both atriums are directed on prospective axes. The object has one basement and three groundfloors. It is (situated) into the sloping terrain and constrasts with the wavy landscape of Mikulov for its racional and linear conception. It is inspired by terracced formations in near suroundings and uses it for its mass as well. It creates a new landscape dominant that remainds the geological formation of limestone situated in the surroundings of the Mikulov city. The regular rhytm of windows on facade refers to the Mikulov´s renaissance. The regular placement of window openings, and their rhythm are inspirated by Mikulov renaissance. Smaller holes, glass surfaces, light color of facade, green roof and shielding elements prevent from overheating the object during the summer. The water element in the courtyard offers pleasant refreshment for the visitors.
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Architecture in landscape - Winery
Klimešová, Naďa ; Uřídilová, Marcela (referee) ; Urbášková, Hana (advisor)
What’s a building in the landscape like? It’s not indifferent. It uses but doesn’t abuse. It doesn’t compete. It is not indifferent The theme of the project is the road – as progress, as an element of composition. It starts among the vineyards and ends with a view of the hills of Pálava, the dominant feature of the landscape. In the middle, the road is enclosed by houses and passes through a large frame which creates a picture of the landscape that changes with time. Henceforth, the building is not just a building; it is also a frame through which we see an endless number of pictures. It uses but doesn’t abuse The buildings of the winery and of the wine research institute are designed according to the principles of sustainability and are as environmentally friendly as possible. Built with wooden panels on a barren plot of land, they make use of waste water. Does not compete The buildings are located amid the vineyards with a view of the Pálava hills. From the distance, they appear to blend with the landscape thanks to the climbing vines on the outside walls.
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Architecture in Landscape – Winery
Nováková, Natalie ; Menšíková, Naděžda (referee) ; Urbášková, Hana (advisor)
Urbanist concept in the cadastral area of Strachotín village is based on spiral inspirations. The village is located on the banks of Novomlýnské nádrže and offers a wonderful view of Pálava. Therefore, for me, the most powerful motif has become the nature, which is cyclical, but does not repulse. The spiral has been applied to the driveway to a selected location offering the best view and communicating with the village. The function of the winery was supplemented by a small recreational riding complex. The functional solution offers the possibility of visiting, family recreation or organizing corporate events and presentations. When embedding functions, it was considered the most convenient mode of transport that would capture that function. This was further refined by the creation of public spaces that link to the various sites and the whole area. The actual mass solution of objects is inspired by Pálava itself, which is hard but delicate. For my most important objects, it "crystallized" and encouraged them to cover the greenery with the least important visitor.
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Yeasts and wine
Palíková, Petra ; Vadkertiová, Renata (referee) ; Vránová, Dana (advisor)
This thesis deals with isolation and identification wine yeasts from grapes and must. For analysis was used white wine Sauvignon that was grown and producing after needs ecological agriculture. Remove samples were processed in laboratory and by the help of dilution method were obtained pure culture isolated yeasts. In the following step, by the application of commercial kit UltraCleanTM Microbial DNA Isolation Kit we were able to isolated individual DNA that it was used to the next analysis. Isolated DNA was amplification by PCR method with ITS1 and ITS4 primers. PCR products were detected on agarose gel. Amplification samples were chopped five restriction endonucleases: HaeIII, HinfI, TaqaI, AluI and MseI. Chopped DNA was detected by the same way as PCR products and it was compared with restriction patterns of collection yeasts. In the next step it was compared genetic similarity of isolated yeasts by using BioNumerics software. As a criterion it was used Pearson coefficients and UPGMA clastering analysis. The result is dedrogram of genetics similarity isolated yeasts.
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Development of a Small Family Business
Nymburská, Barbora ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
This bachelor thesis focuses on the development of a small family winery in Strachotín under the Pálava Protected Landscape Area. The intention of this work is to analyze the current state of the company and its surroundings, and on this basis to propose specific forms of development, especially concerning marketing activities and expansion of services.
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