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Communication Mix of a Specific Product
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis deals with the communication mix for a specific programme focused on space technology. The thesis specifies the theoretical knowledge in the field of marketing communication in general as well as the specifics of marketing communication for universities. The analytical part focuses on competition within Europe, semi-structured interviews with current students of the programme and then an interview with the manager of the Brno Space Cluster, a group of companies operating within the Brno space industry. Based on the analysis, a communication mix for the programme is proposed and a communication manual for the Space Application programme is placed at the very end of the thesis.
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Between the Landscape and the City
Horáková, Jitka ; Galeová, Nicol (referee) ; Mléčka, Jan (advisor)
The entrace space of the Faculty of Natural Sciences is strategic place for building up object(s) which will serve students, employees of university and the public. The new complex of buildings on the border of nature and the city will have representative, educational and social function.
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Completion of the BUT - Faculty of Fine Arts
Ivanova, Nadezda ; Navrátil,, Aleš (referee) ; Nový, Alois (advisor)
The object consists of 3 volumes: two 6-storey academic buildings, interconnected with public space. Simple geometry of complex is formed by the existing urban development. Repeating street directions and continuing visual contact with the housing of the Law Faculty, the building in terms of shape represents letter V and forms enclosed courtyards. In the lower part of the building of the Faculty of Fine Arts there are workrooms, library and repository that are loaded from the north facade. The first three floors are connected by a corridor with a recreational area of public space created for a comfortable communicating and solitary classes. On the other floors there are workshops, studios and studio offices of ceramics, sculpture, metal, photography, printing and 3D-graphics, cabinets of deanery and classrooms. On the top floor, that is 6 m height, there are art studios, additionaly lightened by lanterns on the roof. The housing is designed in that way that it has the open airy atrium, which, along with half-transparent facades, provides natural light in most interiors. Facade structure is highlighted with the shell of the vertical and horizontal aluminum fins and shelves, which gives to a compex an interesting and constantly changing pattern. Unified composition is also highlighted with shades of warm and cold colors of the spectrum. Four underground floors are used for car parking, and the ground flloor of them is given for the operation of the university. In the future, the project also envisages planting of greenery of building facades and of the surrounding area.
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Teaching-space paradigm
Vašička, Pavel ; Müller, Rudolf (referee) ; Rozwalka, Szymon (advisor)
The aim of the bachelor's thesis is to create a new Faculty of Architecture in close proximity to the Faculty of Fine Arts on the BUT campus. The aim was to achieve a dignified environment for teaching future architects. In the complex there is a building designed for the Faculty of Architecture. However, it does not have sufficient capacity to cover teaching needs. Therefore, both the existing building and the extension and their interconnection were solved within the project. The main goal of the project was to create an environment that reflects today. The architect in particular should have a more general overview. The premises are as open and shared as possible, so that the students themselves enrich each other as much as possible. Emphasis is placed on the open layout of the interior, into which the exterior blends in selected places, the floors are enriched with atriums and elevated floors, which allow greater social contact.
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Teaching-space paradigm
Behro, Daniel ; Maršíková, Hana (referee) ; Sládeček, Svatopluk (advisor)
What should the current area of higher education be like? And what should be the space for creative work? Is the type of teaching reflected in the school building itself? I wonder if, for example, the Faculty of Social Studies would be made up only of social spaces? If the Faculty of Mechanical Engineering were to look like a hall for the production of automotive components, what would the Faculty of Legal Studies look like? And what about the Faculty of Architecture? Does the appearance and quality of the building determine the appearance of the projects created there? Does its structure affect the next generation of architects? Or should it be as clean and white as canvas before the first stroke of the brush is projected on it? I deal with both assumptions: the building as a pure paper, which gives freedom for creativity and does not limit the mind, and on the other hand, matter, structure, space, which shows what architecture can do. I prefer freedom of choice, which is why I want to describe both approaches in the proposal. Open-space free layout versus firmly defined closed studios. Artistic space, free versus technically and rationally defined space. Virtual space versus space of unchanging matter.
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BUT Area Kraví hora
Vrlová, Ela ; Kyselka,, Mojmír (referee) ; Nový, Alois (advisor)
The topic of the diploma thesis BUT Area Kravi hora is a strategic study of the BUT area at Kravi hora from the previous semester to a scale of 1:200. The subject is the elaboration of the concept in order to bring together the interests of BUT and Brno city in this extraordinary territory for the benefit of both subjects. This work deals in detail with newly proposed objects in the BUT territory. A number of regulations have been issued in the territory limiting the subsequent use of the area, but the current area does not suit the existing potential of the site. The main concept was a creation of a set of buildings that will serve the University for representation and public activities, while allowing the access and use of the general public by the inhabitants of the city of Brno. The whole site will be set up in a newly-built city-wide park and other park areas that will create an attractive part of the now-inaccessible and unspoilt area connecting Veveri with Kravi hora. There will also be added additional features inspired by the existing features in the area, namely the Art Colony with ateliers, then Business Units and spacious Public Workshops. The entire Kravi hora area will be interwoven with a number of services serving both adults and children. The new proposal will also lead to the diversion of car traffic from the whole territory in order to ensure the safest relaxed movement of visitors. There will be numerous parking spaces located on the outskirts of the area. The main goal is to create a strong concept focusing on relaxation, health, education and sport, which should result in the overall opening and attractiveness of the territory.
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Between the Landscape and the City
Promna, Denisa ; Nový, Vítězslav (referee) ; Žalmanová, Petra (advisor)
The subject of the thesis was to prepare an architectural and urban design of the entrance space at the premises of the Palacky University Faculty of Natural Sciences in Olomouc - Holice. The proposal focuses on understanding the place of life of students and scientists. The main proposed building is based on a golden section - not only architectural matter, but also the contents of the buildings works with an understanding of the importance of education. Communicating knowledge to future generations. The current state of the site is created by a spontaneous development without a closer urban solution. The new object is positioned in a position that creates a clear, dominating character, but also respects the current state. The object focuses on meeting people with an idea, over a book or in a circle of study college. In contrast to that, relaxation and relaxation in the countryside appear. This is the inspiration for the creation of a building, while there is a certain rationality in the choice of architectural expression. The interface between the city (man-made) and nature is represented by a disk-dialogue forum. The spiritual overlapping of the architectural expression will allow us to understand the interface and potential of the site on the outskirts of Olomouc. City - nature
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Bsiness plan for creating of the agency SPORT and UNIVERSITY
Mertová, Monika ; MBA, Vladimír Turčan, (referee) ; Koráb, Vojtěch (advisor)
The subject of the presented thesis is a business plan of agency, which the owner founded in February 2005 after having successfully passed university in United States of America as a student-athlete receiving full athletic scholarship. This is recruiting type of agency working with student-athletes in Czech Republic and US coaches at universities. The agency is trying to find athletic- scholarships for athletes as well as great education and sport opportunities for them. I can divide this business plan into three basic parts; part one focus on introducing the agency, her objectives, mission, and present situation. Another part concentrates in determination of the present position of the agency (position on the market, clients, skills, characteristics) and it consists of a detailed strategic analysis of external factors (STEP, Porter, Market Research) and internal factors. The conclusion of the analytic part is closed by a SWOT analysis. Finally, an essay represents the last part of the thesis where the specific business plan of the agency’s future for next five years is formulated. For further expansion of the agency, specific proposals in the key areas have been made. Lastly I have focused on risk evaluation, recommendation and conclusion.
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Campus + New building of Faculty of Architecture, Technical University of Nitra
Csanda, Denis ; Šabík, Viktor (referee) ; Nový, Vítězslav (advisor)
The diploma thesis deals with the design of a new university with the Faculty of Architecture and the Faculty of Arts in Nitra. The main topic is how to properly place and design a new university building in relation to surrounding buildings, which is mainly a national monument [Slovak University of Agriculture designed by architect Vladimír Dedeček.] This topic is based on the undergraduate work, which deals with campus of SPU and UKF. In the undergraduate work, an urban study was prepared for the entire campus area, which tries to point out its potential. It defined the place where the design of the diploma thesis building should be concentrated, which is a direct continuation of it and follows up on its topic. The form of the university is based on Dedeček's thoughts on the composition of the campus. It works with the axis scheme "cardo-decumanus", is based on the forms of SPU pavilions and imitates the way UKF operates. The form is cropped so as not to cover the monument to a greater extent than the growing greenery currently does. This creates terraces, which are accessible by hidden stairs from the square to the highest part of the roof. These terraces create a new level of public life, from which there are views of Zobor and the city skyline. Like terraces, facades are also accessible. By moving the floors, galleries are created that bypass the entire university. It is also important to process the theme of the studios. Both faculties have a similar studio teaching method. These studios function as separate parts of the university. They are linked to the faculty institutes by staircases running across the floors. Between these parts, four unique exterior spaces are created, which have a specific purpose and function.
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