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Společenská odpovědnost firmy ISNO IT, s.r.o.
Nevídalová, Renata
Nevídalová, R. Corporate social responsibility in ISNO IT, s.r.o. company. Bachelor thesis. Brno: Mendel University, 2018. The thesis examines in detail the issue of corporate social responsibility and the aim of the work is to recommend the development of socially responsible activities. The aim of the literary research is to define the term CSR and other related concepts. In my own work is the analysis of collected data. Recommended activities for the company are achieved by using qualitative interviews for the management as well as questionnaire surveys in order to develop social responsibility. Recommended suggestions include volunteering, creating an ecological e-shop or remaking websites. Following proposals were submitted to the company's management and proper feedback was obtained.
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Spoločenská zodpovednosť zákazníkov obchodov na Slovensku po spoplatnení plastových tašiek
Tóthová, Karin
Tóthová, K. Social responsibility of customers regarding charging for plastic bags in Slovakia. Diploma thesis. Brno: Mendel University in Brno, 2019. This thesis deals with the social responsibility of customers in Slovakia with regards to the charging for plastic bags in terms of plastic waste minimization. Based on evaluation of consumers behavior, the aim of this thesis is to propose recommendations for retailers in the area of communication, aiming to improve general knowledge on social responsibility and environmental behavior. The first part of thesis concentrates on theoretical explanation of CSR concept from the business and consumer perspective and introduces relevant terms related to stakeholders, CSR communication strategies and standards. The second part of the thesis, the outcome part, contains the orientational analysis, secondary data analysis, quantitative and qualitative research analysis in order to understand consumers behavior. Based on the evaluation, we propose solutions to retailers which lead to increased awareness of social responsibility within environmental behavior. Eventually, these evaluation activities can also be applied economically.
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Společenská odpovědnost v cestovním ruchu
Šulová, Veronika
Šulová, V. Corporate Social Responsibility in Tourism. Diploma thesis. Brno: Mendel University, 2019. The main goal of the diploma thesis "Social Responsibility in Tourism" is to propose a CSR strategy for tourism companies specifically for accommodation facilities. The first part consists of the discussion of alternative approaches and perspectives, the analysis of professional literature and research in this field and the comparison of the results and opinions of individual parties. This section will mainly help to better focus on this issue, compare different views, and portray key CSR and sustainable development challenges faced by businesses in the sector. Qualitative and quantitative research shows that in the area of accommodation facilities it is necessary to distinguish between large enterprises and small and medium-sized enterprises when assessing social responsibility activities. Large businesses have an active approach to these activities and are committed to them, and in the further development it is important to focus on reporting their results. Small and medium-sized enterprises are passive in social responsibility activities, and if they do business as part of their normal operations, the main reason is the lack of information about the whole issue and the possibilities of developing this area.
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Společenská odpovědnost v cestovním ruchu
Bravený, Vít
Social responsibility in tourism. Thesis. Brno: Mendel University in Brno, 2019. Concepts and development of social responsibility concept. Communal Responsibility vs. corporate philanthropy. The pillars of the CSR concept. Measurement and Reporting of CSR. The KORP method. Ethical aspects of research. Stakeholders. Quantitative research. Economic, environmental and social pillar of social respon-sibility. Future development of CSR. Corporate engagement. Tourism subjects. V., Bravený.
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The Impact of Corporate Social Responsibility on Recruitment
Jouklová, Veronika ; Elster, Fabian (referee) ; Škapa, Stanislav (advisor)
Cílem této diplomové práce je zjistit, do jaké míry ovlivňuje společenská odpovědnost podniků a související činnosti organizací rozhodování žadatelů o zaměstnání. Zaměřuje se konkrétně na expatrioty. Teoretická část vysvětluje koncept společenské odpovědnosti firem, uvádí definici tohoto konceptu a také vysvětluje pojetí tří pilířů. Dále jsou představeny výzkumy, které byly v této oblasti provedeny spoječně s teoriemi diskutujícími o dopadech CSR na přilákání nových zaměstnanců. Práce dále uvádí primární empirický výzkum, který je zaměřen na to, jak uchazeči o zaměstnání vnímají sociální identitu společnosti a jaký význam hraje v jejich rozhodovacím procesu. Na základě zjištěných poznatků předkládá autor doporučení na použití CSR jako nástroj k přilákání nových zaměstnanců coby alternativu ke zvýšení platu.
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How human beings influence an amplifying business responsibility in society
Bubnová, Tereza ; Sládek, Karel (advisor) ; Matějek, Jaromír (referee)
The goal of this diploma thesis: The fluence of man on increasing corporate social responsibility is describe the meaning of social responsibility and options how to increase it. Is possible to increase responsibility of corporation by employee or customer? How we can recognize that their behaviour isnť only good promotional tactic as a public relation and commercial? How government can support this behaviour and is realistic to force corporate to be morale with using the right? The result of this thesis will be find out what does it means social responsibility for normal people nowadays and what saying companies especially in Prague. Keywords Social responsibility, corporate social responsibility, ethics, individual ethics, business ethics, environment, human influence, commercial, state, law
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Alternative theories of the firm
Myakotskiy, Dmitriy ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
This paper covers the issue of alternative theories of the firm. The theoretical part is separated into two chapters and their goal is to acquaint readers with this topic of microeconomics. On the base of described models will be explained ambiguous approach to theme. After this, follows the explanation of Corporate Social Responsibility (CSR). This chapter contains conceptual bases and model of CSR, which reference to the main theme of the paper - alternative theories of the firm and help to answer the question: Can Corporate Social Responsibility be concerned as a theory of firm? The next chapter describes the concept of CSR at the examples of CSR projects in Marks & Spencer company.
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Company Identity,Management Ethics and Corporate Social Responsibility
Meshcheriakova, Natalia ; Velinov, Emil (advisor) ; Denisov, Igor (referee)
The relevance of the topic of the bachelor thesis: Identity of organization ethics of management and social responsibility is determined by the increased public attention to the activities of companies in the field of social and environmental measures. The thesis is divided into 2 chapters. The first chapter explains the theoretical basis of ethics of management and social responsibility. The concept of social responsibility of business is the company policy which is desirable from the point of view of society. The second part analyzes the ethics and social responsibility management in PJSC Aeroflot. The subject of the study is the logic principles and requirements for ethics and social responsibility of PJSC Aeroflot. The purpose of the study is the identity of PJSC Aeroflot the ethics of management and social responsibility of the organization. The methodological basis of the study is a set of methods of scientific knowledge methods and techniques used in the process of the study. The theoretical basis of the work was the combination of scientific theories of domestic and foreign scientists. The information base was made up by internal corporate documents regulations and basic information about PJSC Aeroflot financial and statistical reports of PJSC Aeroflot also results of my own research.
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Challenges of CSR for retail chains in terms of responsible purchasing of raw materials
Haluzová, Michaela ; Zadražilová, Dana (advisor) ; Mikoška, Pavel (referee)
The thesis deals with the issue of corporate social responsibility (CSR). Specifically, it focuses on responsible purchasing of raw materials for the production of private labels products. The way to achieve the sustainability of private labels is explaind on the example of Ahold Czech Republic. The thesis is divided into two parts. In the theoretical part, the author explains basic definitions and concepts of CSR, and also deals with the reporting of the results of CSR activities. In the practical application, the author introduces critical commodities together with its environmental, social and economic risks, which are connected with irresponsible and unsustainable way of cultivation. An essential part of the work is the introduction of certification systems that provide certification for farmers and other supply chain actors. Certification guarantees sustainable cultivation. In the final part of the work the author compares the process of individual and group certification and proposes a tangible advantageous solution for Czech suppliers.
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Perception of Corporate Social Responsibility in a selected company
Soukupová, Marie ; Plášková, Alena (advisor) ; Martinov, Martin (referee)
The bachelor thesis is about Corporate Social Responsibility and describes the activities of the selected company. The aim of the thesis is to evaluate the perception of these activities both of customers and employees of the company. The first part of the thesis deals with the principles and implementation of Corporate Social Responsibility, which are more focused on retail. The practical part describes a particular company and its activities. The survey, which was created for this thesis, shows that customers have almost no awareness of the socially responsible activities that the company does. By contrast, the employees have very good knowledge, but almost half of the respondents are not satisfied with the low wages of the operating staff.
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