Národní úložiště šedé literatury Nalezeno 1 záznamů.  Hledání trvalo 0.01 vteřin. 
The Impact of Corporate Social Responsibility on Recruitment
Jouklová, Veronika ; Elster, Fabian (oponent) ; Škapa, Stanislav (vedoucí práce)
The goal of this thesis paper is to find to what extend does Corporate Social Responsibility and related activities of organizations influence the decision-making of applicants for employment. It focuses specifically on expatriates. First, the paper gives an overview of the concept of Corporate Social Responsibility in its theoretical part. It discusses definition of this concept as well as the concept of three pillars. The paper discusses variety of research that has been carried in this area and multiple theories that discuss the effects CSR has on attracting new employees. Second, the paper shows a primary empirical research, which is focused on how employment seekers perceive Corporate Social Identity and what importance it plays in their decision-making process. Based on the findings, the paper makes recommendations for the company as to what alternatives to higher salary they have to use to attract new employee.

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