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Recognition - psychological context and impact of ethnicity of offenders
Trojanová, Hana ; Boukalová, Hedvika (advisor) ; Šípek, Jiří (referee)
One of the problems in eyewitness recognition of offenders is their different ethnicity from the persons identifying them. This has been the subject of several scientific papers worldwide. Although the number of other ethnic groups in the Czech Republic grows, research into this area remains insufficient. Therefore, the present thesis focuses on ethnicity of offenders in the recognition process. Using video footage of an assault with Czech and Vietnamese offenders and subsequent mugshot facial recognition, the present thesis seeks to highlight the problem of a higher number of false identifications with persons having different ethnicity. Based on previous international research, the offenders' ethnicity is expected to have a negative impact on the ability to correctly identify perpetrators in the Czech Republic alike. The research showed a higher rate of false identifications of offenders with foreign nationality, but at the same time, nevertheless, found no relationship between correct identification of perpetrators with our and with foreign ethnicity. Keywords: recognition, eyewitness, testimony of witnesses, offender ethnicity, quantitative research.
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Diversity Of Sources In Economic News
Krýžová, Sofie ; Klimeš, David (advisor) ; Lábová, Sandra (referee)
The thesis Diversity of Sources in Economic News summarizes the current knowledge of the fields of sociology of news and sources and the view of the relationship between journalists and their sources. It then applies these concepts in quantitative research that focuses on sources cited in the economic sections of five selected Czech online news sites (Seznam Zprávy, Novinky.cz, iDnes.cz, TN.cz and iPrima.cz). Similar research focused on economic news in the Czech Republic has not yet been conducted. The research confirmed that journalists mainly turn to a group of sources from the financial, private company and political environment. The research confirmed that individual media outlets use the same sources repeatedly.
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3D modelování jako prostředek rozvoje tvořivosti žáků 2. stupně základní školy
SOSNA, Tomáš
The dissertation deals with the issue of creativity development using 3D modeling. In the introductory, theoretical part of the work, defining the concept of creativity is the first step towards understanding its essence and mechanisms. Defining the term 3D modeling is key to understanding its role and importance in the context of work. Although the connection of creativity with 3D modeling has great potential in the field of education and development of pupils' abilities, it is practically unexplored. At the same time, the teaching of 3D modeling is slowly but surely entering the curriculum of elementary schools and appears to be a good and modern means of teaching technical subjects that can develop the creativity of pupils. In addition, the possibility of the influence of a curricular document from the field of technology on creativity was investigated. The overlap with the planned major revisions of the RVP ZV is also mentioned, especially in the area of 3D modeling. In order to clarify the relationship between 3D modeling and creativity, quantitative research was carried out in the practical part of the work among pupils of the 2nd grade of primary schools. The research was divided into two areas A and B. In part A, the development of creativity in the control group, in which the teaching of technical education took place in the classic way, was compared with the development of creativity in the experimental group, in which the teaching took place with the support of 3D modeling tools. In part B, the development of creativity in the control group with 3D modeling lessons was compared with the development of creativity in the experimental group, in which the 3D modeling lessons were additionally supplemented with specially designed creative tasks. Data collection took place in the form of testing students using Torrance's Figural Test of Creative Thinking. The obtained results were processed using the Wilcoxon paired test and the Mann and Whitney U-test in the statistical program R. The main part of the work describes the results of the research, which are discussed from the perspective of the goal of the work and partial steps. In addition, the final summary discusses the possibilities for further research, which emerged from the results of this work, and identified recommendations for further investigation.
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Setting up an employee training system in the selected company
HRBEK, Stanislav
The thesis deals with the issue of education in Ferospoj s.r.o. The aim of the thesis was to set up a system of employee training in the selected company. Primarily, it was to analyze and provide an overview of the current state of the educational system in the organization. This was followed by suggestions for innovations and recommendations that could contribute to the positive development of the company in the future. These submitted suggestions and measures were based on the experience gained during my long term work in the company, a detailed interview with the director, consultations with a member of the human resources department and the use of the VARK questionnaire.
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Public opinion on the role of a man as a teacher in kindergarten
KOUBA, Jan
The goal of this thesis is to find out what is the public opinion on man as teacher in kindergarten in South Bohemian Region by using a quantitative method. This bachelor thesis is divided into theoretical and practical part. The theoretical part contains the definition of kindergarten, a chapter about what teacher must know to work with kids, statistics of men in kindergarten in the Czech Republic and abroad, a summary of interviews with men who works as kindergarten teachers, thanks to MŠMT, and other researches on similar topics. The practical part includes research and its results, along with graphs.
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Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
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On-line marketing communication
Mitidieri, Anna ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the fitness center BeFit in Brno. This center provides international Les Mills programs. The theoretical part contains important concepts that are used as a basis for other parts of the work. The analytical part of the work analyzes the macroenvironment, microenvironment, marketing mix and on-line marketing communication. The diploma thesis also includes marketing research, which consists of a qualitative and quantitative part, which are focused primarily on the website of the fitness center BeFit and the preferences of online communication channels. The last part of the work presents proposals that would help the fitness center BeFit to improve on-line marketing communication.
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Marketing Research
Nakano, Andrea ; Zadražil, Vojtěch (referee) ; Chlebovský, Vít (advisor)
This masters´s thesis deals with the marketing research and customer satisfaction analysis, which have been focused specifically Albert supermarket, located in Masarykově Square in Jihlava. The first part of this work summarizes the theoretical knowledge, such as the processes of marketing research, purchasing behavior and how to measure customer satisfaction. The second part is the practical part of the study, which examines the assessment of information obtained through the research, as well as recommendations. These should enhance the satisfaction levels of the existing and future customers and further improve the competitiveness of this business operation in its market sector.
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