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On-line marketing communication
Červenka, Vlastislav ; Pecková, Blanka (referee) ; Schüller, David (advisor)
This thesis focuses on the on-line marketing communication of a selected e-shop. The theoretical part defines key concepts that serve as a foundation for the analytical and suggestion section. The analytical part of the thesis, which also includes a questionnaire survey, serves as a basis for creation of suggestions for on-line paid advertising campaings.
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Proposal of the company's on-line marketing strategy
Reuterová, Lenka ; Milichovský, František (referee) ; Havíř, David (advisor)
The Master's thesis focuses on the design of marketing strategy in the online environment for the brand YourBody of IDC-FOOD, s. r. o., operating in the food industry. The thesis is divided into three main parts. The first part contains the theoretical background related to the topic of the thesis and the key concepts and methods used in the thesis. The second part focuses on the analysis of the brand and its company. The third part, derived from the analytical part, presents the online marketing strategy and recommendations for its successful implementation. This part includes an economic evaluation, a plan for implementing the suggestions.
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Marketing Communication
Váhovská, Viktória ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis.
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Online Marketing Communication for IT Services Mediation Portal
Tomášek, Jan ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The object of this thesis is complex design of solution for marketing promotion of portal regarding mediation IT services. This design should support the successful functioning of the portal and build its brand on the Internet, promoting quality of offered services, ensuring a sufficiently large clientele of customers and earn their trust. The first part of this thesis contains the theoretical background to create a marketing strategy on the Internet. The second part is an analysis required to design a custom solution of marketing strategy contained in the next section.
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Analysis and Design of E-commerce Firms
Kohoutek, Josef ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In my bachelor´s thesis, I focus on the proposal for a new e-commerce solution for the company ABBAS, a.s. which specializes in selling security systems, especially for camera systems. The thesis is divided into two parts. The first part deals with the theoretical knowledge of the issue. The second part is focused on the practical part of e-commerce issues such as SEO analysis, competition analysis, keyword analysis, choice of providers of electronic commerce, methods of promotion and design possible solutions.
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Proposal of the Communication Mix in the Selected Company
Řehák, David ; Rýc, David (referee) ; Milichovský, František (advisor)
Dissertation thesis deals with proposals of possible improvement in communication mix in selected company. The dissertation is divided into three main sections. The first section is theoretical research which is outlook for analysis of current situation of the company. Practical part's target is to suggest solution which will lead to improvement of company's marketing communication.
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Analysis of Firm’s Digital Marketing Communication Channels and Improvement Proposals
Peša, Jakub ; MBA, Jaroslav Palla, (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.
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Marketing Strategy Proposal for "sKým.cz Services
Mareš, Karel ; Tyc, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.
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Proposal of Communication Mix
Bedáň, Martin ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The bachelor thesis deals with the communication mix of the company Kubicek Amis s.r.o. Analyzes communication tools that are currently used for communication and promotion of company. The main contribution of the bachelor thesis should be a more effective marketing communications.
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Analysis of Web Portal Propagation
Švarc, Pavel ; Kramoliš, Jan (referee) ; Krejčířová, Lívia (advisor)
This bachelor thesis focuses on the analysis of Web site promotion firm TOPPEX s. r. o called Step by step to economic independence. This site was founded in 2012 and in the spring of 2013 there was an internet advertising campaign with the support of the ESF. This work performs a detailed analysis of advertising campaigns based on three independent data sources. First source were two reports of internet media (Měšec.cz and internet company iBillboard.com). Another source of data for evaluating the efficiency and effectiveness of the ads was Google Analytics data. The third source of data was the internal MySQL database, which captured the progress of clients in the portal. Based on the analyzes in the bachelor thesis were prepared proposals for the next web campaign for the year 2014, when the company will no longer benefit from the financial support of ESF funds. The practical part includes the price proposals, too.
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