|
|
Marketing Communication for a Company's Expansion to a Foreign Market
Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis, divided into three parts, studies the development of a communication mix for the selected company Knihobot, s. r. o., which is currently expanding to the Austrian market. The company specializes in the sale of refurbished books. The first part includes the theoretical framework related to the studied issues. The following section is an analytical part focused on the current company's position. The former is separated into two main parts: microenvironment and macroenvironment analyses. This chapter also includes marketing research conducted using both qualitative and quantitative methods. The final part presents original proposals based on the analytical section, focusing on the communication mix for the Austrian market.
|
|
|
Marketing communication of a specific hair salon
Cardová, Tereza ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the topic of marketing communication of a specific hair salon. The thesis is divided into three parts. The first part focuses on the theoretical background that is necessary for understanding the issue. The second part is devoted to the introduction of the company and an analysis of its current situation. The last part contains proposals for improving the current marketing communication based on the results obtained from the analyses and the marketing research.
|
|
|
Suggestions for improving the marketing strategy of the selected company
Machálková, Pavla ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the marketing strategy of the researched company and on proposals for changes that will lead to its improvement. The work consists of three main parts – theoretical, analytical and design parts. With the help of professional literature, the theoretical part focuses on the field of marketing and marketing strategy and thus helps to understand this issue. The following is the analytical part, which already deals with the analysis of the current state of the marketing strategy of a specific company. The final part of the diploma thesis is the design part, in which measures based on the information found in the analytical part are proposed and which in practice will lead to the improvement of the current marketing strategy of the investigated company.
|
|
|
Establishing of the Small Company
Nádeníčková, Adéla ; Marciánová, Pavla (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with the preparation of a business plan for the establishment of a small business focused on the production of soy candles. The theoretical part defines the basic concepts related to business and strategic analysis, which are used in the work. The analytical part is devoted to the preparation of a business plan, which includes the preparation of analyzes of the general, industry environment and internal environment with the aim of establishing the starting points for choosing a suitable strategy for a new business, as well as a production, marketing, organizational, financial and risk assessment plan. The work is concluded with a schedule for the implementation of the proposed plan.
|
|
|
Customer Satisfaction Analysis of the Selected Fitness Center and Proposals for its Improvement
Novák, Martin ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
In this thesis, the author deals with the analysis of customer satisfaction in a selected fitness centre and suggestions to increase its level. The thesis consists of 3 main parts. The first part of the thesis is devoted to the theoretical knowledge of the issue. The second part deals with the analysis of the current state of the given enterprise. This chapter also includes the results of the marketing research conducted, the main objective of which was to determine the current level of customer satisfaction. The analytical part is followed by the third part, in which the actual proposals for increasing this level are given.
|
|
|
Marketing Communication of the Selected Company
Burešová, Petra ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The aim of the thesis is the design of marketing communication and its subsequent implementation in a selected company that has not been involved in marketing so far. I will subsequently measure these implemented proposals and based on the results further improve their effectiveness. The main aim of these proposals is to achieve that the proposed marketing communication generates demand for the company and creates support for business activities. The secondary objective is to spread awareness of the selected company and build a company database.
|
|
|
Customer Satisfaction
Ondráček, Leon ; Weiterová, Monika (referee) ; Schüller, David (advisor)
The master’s thesis focuses on customer satisfaction of the chosen company. Analysis of the internal and external environment of the company, SWOT analysis, questionnaire, cluster analysis and importance-satisfaction analysis are used to achieve this goal. The thesis is divided into three parts. The first part is concerned with presenting these and other theoretical basics. After it comes the analysis of the current situation and market research. Possible solutions based on the findings from the analytical part of the thesis, which should improve the overall customer satisfaction, are presented at the end of the thesis.
|
|
|
Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
|
|
|
Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
|
|
|
Customer-oriented marketing of a construction company
Slováček, Štěpán ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the issue of marketing communication of a construction company with a focus on the creation and understanding of goodwill. The theoretical part describes the basic concepts of market, marketing, goodwill and information retrieval process. The practical part evaluates the current state of the construction market, taking into account the marketing strategies and the related creation and maintenance of goodwill. Subsequently, proposals for procedures for strengthening the goodwill of the companies under review are presented.
|
guest ::
